West Africa Food Services Market to Reach US$ 10.9 Billion by 2032, Stimulated by the Changing Consumer Preferences

July 13, 2023 | Food & Beverages

According to the latest report by IMARC Group, titled “West Africa Food Services Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032,” the West Africa food services market size reached US$ 5.8 Billion in 2023. Food services refer to the broad range of activities and businesses involved in the preparation, distribution, and delivery of food to individuals or organizations. It encompasses a diverse set of operations that cater to various dining needs, including restaurants, cafes, catering companies, food trucks, institutional cafeterias, and more. Food services play a crucial role in providing convenient and accessible meals to consumers who may not have the time, resources, or skills to cook for themselves. They serve as a bridge between food producers and consumers, facilitating the transformation of raw ingredients into delicious, ready-to-eat meals. Restaurants and cafes are primary examples of food services, offering customers the option to dine in, take out, or get food delivered. These establishments often have diverse menus, catering to different tastes and dietary preferences. Catering companies, on the other hand, specialize in providing food and beverage services for events such as weddings, corporate gatherings, or parties, often customizing menus based on client preferences and budgets. Food trucks are mobile food services that operate out of trucks or trailers, offering a wide range of quick and convenient meals. They are often found in urban areas or at special events, providing a diverse culinary experience.

West Africa Food Services Market Trends:

West Africa is experiencing rapid urbanization, with an increasing number of people migrating to cities. This demographic shift leads to a growing demand for convenient and ready-to-eat meals due to busy lifestyles and limited time for cooking. As a result, the food services sector, including restaurants, cafes, and food delivery services, witness significant growth. Additionally, consumers in West Africa are increasingly seeking diverse dining experiences, experimenting with international cuisines, and embracing new food trends. This shift in consumer preferences fuels the growth of the food services market as businesses strive to meet the demand for varied and innovative culinary offerings. Besides this, the region is attracting a growing number of tourists, both domestic and international. The hospitality industry, including hotels, resorts, and guest houses, plays a significant role in driving the food services market. Tourists seek quality dining experiences, leading to the growth of restaurants, catering services, and food-related businesses in the region. Other than this, with changing lifestyles and busier schedules, consumers value convenience and time efficiency in their dining choices. Food services provide a convenient solution by offering ready-to-eat meals, home delivery options, and online ordering platforms. This convenience-driven demand propels the market growth across the region. Looking forward, the market value is projected to reach US$ 10.9 Billion by 2032, expanding at a CAGR of 7.28% during 2024-2032.

Market Summary:

  • Based on the distribution channel, the market has been segmented into online and offline. Currently, offline dominates the market, holding the largest share.
  • On the basis of the end use, commercial represent the largest segment, followed by non-commercial.
  • Based on the retail type, the market has been bifurcated into eat-in and take away. Currently, eat-in holds the largest market share.
  • On the basis of the food service type, the market has been divided into full-service restaurants, fast-food joints, streets kiosks/stalls, cafes and bars, and others. Presently, full-service restaurants dominate the market.
  • Region-wise, the market has been segmented into Nigeria, Ghana, Cote de Ivorie, Cameroon, Senegal, and others. Amongst these, Nigeria is the leading market, accounting for the majority of the global share.
  • The competitive landscape of the market has also been examined, along with the detailed analysis of the profiles of key players.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Distribution Channel, End-Use, Retail Type, Food Service Type, Country
Countries Covered Nigeria, Ghana, Cote de Ivorie, Cameroon, Senegal, Others
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
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Post-Sale Analyst Support 10-12 Weeks
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West Africa Food Services Market to Reach US$ 10.9 Billion by 2032, Stimulated by the Changing Consumer Preferences
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