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West Africa Food Services Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The West Africa food services market reached a value of more than US$ 5 Billion in 2018. The West African region is quite diverse in terms of country size, population density, weather conditions, natural resources, etc. Countries in this region also differ significantly in terms of linguistic, historic and cultural dimensions. Despite major differences, a number of broad drivers and trends are catalysing the food services market in the region. These include strong population growth, rapid urbanisation and migration, large young population, rising incomes, changing lifestyles, broadening of food habits, etc. Catalyzed by these drivers, the food services market in the region is experiencing a transition. Some of the trends include an increasing demand for convenience, changing dietary habits, and a rising concern regarding the various aspects of product quality such as cleanliness and healthfulness. Looking forward, the market is expected to reach a value of US$ X Billion by 2024, exhibiting a CAGR of X% during 2019-2024.

West Africa Foodservice Market Drivers/Constraints:

  • We expect the population of ECOWAS countries to increase from around 375 Million in 2018 to 436 Million by 2024, exhibiting a CAGR of 2.5% during the period. This is expected to continuously increase the food demand in the region.
  • West Africa has witnessed strong urban growth since 1950, with the urban population increasing from around 5 million in 1950 to over 165 million in 2018. With around 40%-45% of its total population living in cities, the region has strong potential for the food services industry.
  • West Africa represents one of the youngest populations in the world. With rising disposable incomes, this category can be regarded as a major driver of processed foods in the region. This population segment is adopting new lifestyles and is more open in experimenting with different flavors and food types.
  • The West African region, similar to most of the other developing world, has witnessed strong economic growth over the last three decades.  GDP per capita in the ECOWAS region has witnessed an average annual growth of around 4% over the last 15 years. This has resulted in rising disposable incomes and a strong growth in the middle-class population.
  • Urbanisation, migration, and wider exposure to digital media have led to a diversification of food habits, ranging from both traditional foods to the spread of Western-style fast foods, particularly in the urban regions. Nevertheless, catalyzed by increasing incomes and education, there is also a rising trend of health consciousness, generating a demand for healthier food options.


Market Summary:

Country Insights:

Country-wise, the market has been segmented into Nigeria, Ghana, Cote d' Ivoire, Senegal and Others. Amongst these, Nigeria is the biggest market, accounting for the majority of the West African foodservices market.

Distribution Channel Insights:

Based on the distribution channel, the market has been segmented into online and offline modes. Amongst these, offline mode accounts for the majority of the total market.

End-Use Insights:

On the basis of end-uses, the market has been segmented into the commercial sector and the non-commercial sector. The commercial sector currently represents the bigger segment.

Retail Type Insights:

Based on the retail type, the market can be segmented into eat-in and take away. Amongst these, the eat-in type currently represents the bigger segment.

Food Service Type Insights:

On the basis of food service type, the market has been segmented into full service restaurants, fast-food joints, street kiosks/stalls, and cafes and bars. Fast food restaurants currently represent the biggest segment.

Competitive Landscape:

The competitive landscape of the market has been examined in the report and the profiles of key players have also been provided.

This report provides a deep insight into the West Africa food services market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the West Africa food services industry in any manner.

Key Questions Answered in This Report:

  • How has the West Africa food services market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the West Africa food services industry?
  • What are the various types of food services in West Africa?
  • What are the various distribution channels in the West Africa food services industry?
  • What is the performance of the commercial sector vs. the non-commercial sector?
  • What are the major retail types in the West Africa food services industry?
  • What are the various stages in the value chain of the West Africa food services industry?
  • What are the key driving factors and challenges in the West Africa food services industry?
  • What is the structure of the West Africa food services industry and who are the key players?
  • What is the degree of competition in the West Africa food services industry?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   West Africa Food Services Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Distribution Channel
    5.4    Market Breakup by End-Use
    5.5    Market Breakup by Retail Type
    5.6    Market Breakup by Food Service Type
    5.7    Market Breakup by Country
    5.8    Market Forecast
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
        5.10.1    Research and Development
        5.10.2    Raw Material Procurement
        5.10.3    Food Service Provider
        5.10.4    Offline Sales
        5.10.5    Online Sales
        5.10.6    End-Consumer
    5.11    Porters Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
    5.12    Key Market Drivers and Challenges
6   Market Breakup by Distribution Channel
    6.1    Online
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Offline
        6.2.1 Market Trends
        6.2.2 Market Forecast
7   Market Breakup by End-Use
    7.1    Commercial
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Non-commercial
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Retail Type
    8.1    Eat-In
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Take Away
       8.2.1 Market Trends
       8.2.2 Market Forecast
9   Market Breakup by Food Service Type
    9.1    Full Service Restaurants
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Fast-Food Joints
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Streets Kiosks/Stalls
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Cafes and Bars
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Others
        9.5.1 Market Trends
        9.5.2 Market Forecast
10  Market Breakup by Country
    10.1    Nigeria
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Ghana
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    Cote d’ Ivoire
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    Senegal
        10.4.1 Market Trends
        10.4.2 Market Forecast
    10.5    Others
        10.5.1 Market Trends
        10.5.2 Market Forecast
11  Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
12  Key Player Profiles


List of Figures

Figure 1: West Africa: Food Services Market: Major Drivers and Challenges
Figure 2: West Africa: Food Services Market: Value Trends (in Million US$), 2011-2018
Figure 3: West Africa: Food Services Market: Breakup by Distribution Channel (in %), 2018
Figure 4: West Africa: Food Services Market: Breakup by End-Use (in %), 2018
Figure 5: West Africa: Food Services Market: Breakup by Retail Type (in %), 2018
Figure 6: West Africa: Food Services Market: Breakup by Food Service Type (in %), 2018
Figure 7: West Africa: Food Services Market: Breakup by Country (in %), 2018
Figure 8: West Africa: Food Services Market Forecast: Value Trends (in Million US$), 2019-2024
Figure 9: West Africa: Food Services Industry: SWOT Analysis
Figure 10: West Africa: Food Services Industry: Value Chain Analysis
Figure 11: West Africa: Food Services Industry: Porter’s Five Forces Analysis
Figure 12: West Africa: Food Services Market: Online Sales (in Million US$), 2011 & 2018
Figure 13: West Africa: Food Services Market Forecast: Online Sales (in Million US$), 2019-2024
Figure 14: West Africa: Food Services Market: Offline Sales (in Million US$), 2011 & 2018
Figure 15: West Africa: Food Services Market Forecast: Offline Sales (in Million US$), 2019-2024
Figure 16: West Africa: Food Services Market (Commercial Use): Value Trend (in Million US$), 2011 & 2018
Figure 17: West Africa: Food Services Market Forecast (Commercial Use): Value Trend (in Million US$), 2019-2024
Figure 18: West Africa: Food Services Market (Non-commercial Use): Value Trend (in Million US$), 2011 & 2018
Figure 19: West Africa: Food Services Market Forecast (Non-commercial Use): Value Trend (in Million US$), 2019-2024
Figure 20: West Africa: Eat-In Food Services Market: Value Trend (in Million US$), 2011 & 2018
Figure 21: West Africa: Eat-In Food Services Market Forecast: Value Trend (in Million US$), 2019-2024
Figure 22: West Africa: Take Away Food Services Market: Value Trend (in Million US$), 2011 & 2018
Figure 23: West Africa: Take Away Food Services Market Forecast: Value Trend (in Million US$), 2019-2024
Figure 24: West Africa: Full Service Restaurants Market: Value Trend (in Million US$), 2011 & 2018
Figure 25: West Africa: Full Service Restaurants Market Forecast: Value Trend (in Million US$), 2019-2024
Figure 26: West Africa: Fast-Food Joints Market: Value Trend (in Million US$), 2011 & 2018
Figure 27: West Africa: Fast-Food Joints Market Forecast: Value Trend (in Million US$), 2019-2024
Figure 28: West Africa: Streets Kiosks/Stalls Market: Value Trend (in Million US$), 2011 & 2018
Figure 29: West Africa: Streets Kiosks/Stalls Market Forecast: Value Trend (in Million US$), 2019-2024
Figure 30: West Africa: Cafes and Bars Market: Value Trend (in Million US$), 2011 & 2018
Figure 31: West Africa: Cafes and Bars Market Forecast: Value Trend (in Million US$), 2019-2024
Figure 32: West Africa: Other Types of Food Service Market: Value Trend (in Million US$), 2011 & 2018
Figure 33: West Africa: Other Types of Food Service Market Forecast: Value Trend (in Million US$), 2019-2024
Figure 34: Nigeria: Food Service Market: Value Trend (in Million US$), 2011 & 2018
Figure 35: Nigeria: Food Service Market Forecast: Value Trend (in Million US$), 2019-2024
Figure 36: Ghana: Food Service Market: Value Trend (in Million US$), 2011 & 2018
Figure 37: Ghana: Food Service Market Forecast: Value Trend (in Million US$), 2019-2024
Figure 38: Cote d’ Ivoire: Food Service Market: Value Trend (in Million US$), 2011 & 2018
Figure 39: Cote d’ Ivoire: Food Service Market Forecast: Value Trend (in Million US$), 2019-2024
Figure 40: Senegal: Food Service Market: Value Trend (in Million US$), 2011 & 2018
Figure 41: Senegal: Food Service Market Forecast: Value Trend (in Million US$), 2019-2024
Figure 42: Others: Food Service Market: Value Trend (in Million US$), 2011 & 2018
Figure 43: Others: Food Service Market Forecast: Value Trend (in Million US$), 2019-2024


List of Tables

Table 1: West Africa: Food Services Market: Key Industry Highlights, 2018 and 2024
Table 2: West Africa: Food Services Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 3: West Africa: Food Services Market Forecast: Breakup by End-Use (in Million US$), 2019-2024
Table 4: West Africa: Food Services Market Forecast: Breakup by Retail Type (in Million US$), 2019-2024
Table 5: West Africa: Food Services Market Forecast: Breakup by Food Service Type (in Million US$), 2019-2024
Table 6: West Africa: Food Services Market Forecast: Breakup by Country (in Million US$), 2019-2024
Table 7: West Africa: Food Services Market Structure
Table 8: West Africa: Food Services Market: Key Players

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