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The global frozen fruits and vegetables market reached a value of US$ 25.4 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 30.1 Billion by 2027, exhibiting at a CAGR of 2.74% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Frozen fruits and vegetables are rapidly gaining traction among consumers as they offer a wide range of advantages over the fresh produce. The technique employed in freezing fruits and vegetables assists in retaining the color, flavor and nutritive value of these products. It slows down the decomposition by turning the residual moisture into ice, which prevents the growth of bacteria. Frozen fruits and vegetables are also immune to spoilage that occurs on account of vigorous transportation and exposure to light, heat and dust. They offer numerous benefits which include low cost, easy preparation and availability during the off-season.
Due to long working hours, rising health consciousness and the increasing prevalence of lifestyle diseases, consumers are shifting to frozen fruits and vegetables as they do not need to be washed, peeled or chopped. Additionally, they help in minimizing the overall cooking time without affecting the nutritional intake. In line with this, manufacturers are launching unique product variants, incorporating herbs and spices from local produce, to widen their portfolio and attract a large consumer base. Further, inflating income levels of the middle-class population, especially in the Asian countries, is impelling the market growth. Moreover, consumers currently prefer to shop online and pay through their credit/debit cards to eliminate geographical limitations. This, in confluence with the burgeoning e-commerce industry, is providing a thrust to the market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global frozen fruits and vegetables market, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on product type and distribution channel.
Breakup by Product Type:
The market is primarily dominated by frozen vegetables. This can be attributed to hectic lifestyles of consumers and the growing demand for easy-to-cook food products. Moreover, the increasing number of large retail chains and frequent usage of these vegetables in homes as well as restaurants is also boosting their overall sales.
Breakup by Distribution Channel:
Based on the distribution channel, the market is dominated by the Business-to-Consumer (B2C) segment, wherein supermarkets/hypermarkets represent the leading subsegment.
On the geographical front, Europe represents the largest market for frozen fruits and vegetables around the world. Frozen berries are widely used as a key ingredient for preparing smoothies and similar products in the region. This, coupled with the rising demand for frozen kale (a type of cabbage), which is used in the preparation of chips, salads and smoothies, is supporting the market growth in the region.
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the key players operating in the industry. Some of these key players include:
|Base Year of the Analysis||2021|
|Units||US$ Billion, Million Tons|
|Segment Coverage||Product Type, Distribution Channel, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Companies Covered||Dole Food Company, Inc, Ardo NV, HJ Heinz, Simplot Australia Pty. Ltd and General Mills|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
The global frozen fruits and vegetables market was valued at US$ 25.4 Billion in 2021.
We expect the global frozen fruits and vegetables market to exhibit a CAGR of 2.74% during 2022-2027.
The sedentary consumer lifestyles and their hectic work schedules are augmenting the demand for frozen fruits and vegetables, thereby representing one of the key drivers for the global frozen fruits and vegetables market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of frozen fruits and vegetables.
Based on the product type, the global frozen fruits and vegetables market can be segmented into frozen fruits and frozen vegetables, where frozen vegetables exhibit a clear dominance in the market.
Based on the distribution channel, the global frozen fruits and vegetables market has been divided into Business-to-Consumer (B2C) and Business-to-Business (B2B). Currently, Business-to-Consumer (B2C) accounts for the largest market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where Europe currently dominates the global market.
Some of the major players in the global frozen fruits and vegetables market include Dole Food Company, Inc, Ardo NV, HJ Heinz, Simplot Australia Pty. Ltd, General Mills, etc.
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