Frozen fruits and vegetables are gaining popularity among the consumers as these products offer a number of advantages over fresh produce. The techniques used for freezing fruits and vegetable help in retaining the nutritive value of these products. Generally, vegetables and fruits start to deteriorate shortly after they are picked from farms and lose their nutritive value. However, quick freezing the produce locks the nutritional elements, such as vitamins, minerals and antioxidants. Moreover, frozen fruits and vegetables are also immune to spoilage due to vigorous transportation and exposure to heat and light. According to IMARC Group’s latest report titled, “Frozen Fruits and Vegetables Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the global frozen fruits and vegetables market reached a volume of nearly 25 Million Tons in 2017, exhibiting a CAGR of around 6% during 2010-2017.
The market is gaining momentum as a result of increasing demand for frozen fruits and vegetables in the urban regions. Increasing disposable incomes and hectic lifestyle of the consumers have emerged as the principal factors for this demand. Besides being affordable and easily available, these products are also additive-free, which provide an accessible and healthy option for the consumers. Owing to these factors, the market is further expected to reach a volume of around 35 Million Tons by 2023.
The frozen fruits and vegetables market is dominated by frozen vegetables which hold the majority of the share. Within this segment, frozen potatoes and frozen mixed vegetables account for around a half of the total market share together. On the other hand, frozen strawberries represent the most preferred frozen fruit among the consumers. The report has analysed the market on the basis of distribution channels, covering supermarkets/hypermarkets, independent retailers, convenience stores, online, etc. Moreover, a segmentation of the market on the basis of regions is given, which covers North America, Latin America, Europe, Asia Pacific, and Middle East and Africa. Currently, Europe and North America represent the largest regions, together accounting for nearly two-thirds of the total global market share. An evaluation of the competitive landscape provides the details of the key players operative in the market. Some of the major players are Dole Food Company, Inc., Ardo NV, HJ Heinz, Simplot Australia Pty. Ltd. and General Mills.
This report provides a deep insight into the global frozen fruits and vegetables industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the frozen fruits and vegetables industry in any manner.
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