According to the latest report by IMARC Group, titled “Europe Frozen Pizza Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, the Europe frozen pizza market size reached US$ 5,261.1 Million in 2022. Frozen pizza refers to a pizza that has been partially or fully cooked, assembled with various toppings, and then frozen to preserve its freshness and extend its shelf life. They are pre-made and assembled by food manufacturers or pizza companies, offering a variety of toppings like cheese, vegetables, meats, and sauces. The process for making a frozen pizza includes preparing the dough, adding toppings, flash-freezing, and packaging for distribution. Additionally, they are packaged in boxes or plastic wraps to maintain quality and protect against freezer burn. Frozen pizzas provide convenience, longer shelf life, and a range of options, serving as quick meals, emergency food, or party snacks.
Europe Frozen Pizza Market Trends:
The global market is majorly driven by the increasing hectic lifestyles of the consumers propelling the need for quick and easy meal solutions. In line with this, the increasing adoption of frozen pizzas as a cost-effective meal solution compared to dining out or ordering from a restaurant is providing an impetus to the market. Moreover, the major manufacturers are continuously innovating and introducing new flavors, crust options, and toppings to cater to diverse consumer preferences, which in turn is fueling the market. Additionally, the considerable rise in online grocery shopping platforms and home delivery services resulting in higher accessibility of frozen pizzas is further providing a boost to the product demand. Apart from this, the rising health-consciousness among consumers is resulting in a higher popularity of pizzas with whole wheat crusts, gluten-free options, and reduced-sodium toppings. Some of the other factors contributing to the market include rapid urbanization, the growing number of fast-food chains, increase in single-person households, continual advancements in freezing techniques and packaging innovations, and effective marketing and branding strategies. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 7,378.9 Million by 2028, exhibiting a CAGR of 5.2% during 2023-2028.
- Based on the pizza crust type, the market has been segmented into thin crust, thick crust, stuffed crust, and others.
- On the basis of the size, the market has been divided into small, medium, and large.
- Based on the product type, the market has been categorized into regular frozen pizza, premium frozen pizza, and gourmet frozen pizza.
- On the basis of the topping, the market has been classified into cheese, meat, fruits and vegetables, and others.
- Based on the distribution, the market has been segmented into food chain services, modern trade, departmental stores, online stores, and others.
- On the geographical front, the market has been segregated into Germany, France, the United Kingdom, Italy, Spain, and others.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players.
|Base Year of the Analysis
||Crust Type, Size, Product Type, Topping, Distribution, Country
||Germany, France, United Kingdom, Italy, Spain, Others
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