The GCC bottled water market volume reached 19 Billion Liters in 2018, growing at a CAGR of 5.9% during 2011-2018. Bottled water provides more consistent quality, purity and taste as compared to tap water, which can easily be contaminated. Most people in the GCC countries prefer bottled water, which undergoes special treatments, such as distillation and ozonation, since they consider tap water to be unsuitable for drinking. Some consumers even use packaged water for preparing beverages and food. Over the years, the reliance on bottled water has increased due to the extremely hot and dry climatic conditions in the GCC countries, along with the introduction of products with new flavors and different pH and sodium levels by manufacturers.
The rising health consciousness and awareness about the health hazards of consuming carbonated drinks among consumers have boosted the demand for bottled water. Also, the rapid increase in the number of tourists and pilgrims, coupled with the thriving expatriate community in the region, is boosting the sales of bottled water. Packaged water is highly preferred since it is convenient to carry and use, and makes it easier to measure the water intake. Moreover, several international companies are forming alliances with regional firms to expand their consumer base. For instance, the collaboration between Al Manhal Water Factory with Nestlé SA and Nestlé Waters has facilitated the latter to distribute the Nestle Pure Life brand across the region. Apart from this, the introduction of user-friendly packaging and aggressive marketing by manufacturers are some of the other factors that are playing a crucial role in the growth of the market in the region. Looking forward, IMARC Group expects the market to reach a volume of 25.4 Billion Liters by 2024.
Breakup by Product Type:
Still water currently represents the most popular product type, accounting for the majority of the market share in the region.
Breakup by Distribution Channel:
In the GCC countries, bottled water is majorly distributed through supermarkets and hypermarkets as these stores provide larger shelf space, wider availability of different brands and the convenience of choosing the product.
On the geographical front, Saudi Arabia exhibits a clear dominance in the market.
The competitive landscape of the market is characterized by the presence of numerous small and large manufacturers who compete in terms of prices and quality.
Some of the leading players operating in the market are:
Key Questions Answered in This Report:
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