In the GCC region, the market for bottled water has been expanding as an increasing number of consumers shift towards bottled water. Bottled water provides consistent quality, purity and taste as compared to tap water which can easily be contaminated. Moreover, bottled water is convenient to carry and use, and makes it easier to measure water intake. The availability of different flavours and types of flavoured water has also made it a popular beverage choice among consumers. IMARC Group’s latest report titled, “GCC Bottled Water Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, finds that the market reached a volume of nearly 19 Billion Litres in 2018, growing at a CAGR of 5.9% during 2011-2018.
One of the major factors driving the market growth is the rising health consciousness among consumers which has boosted the demand for bottled water as opposed to carbonated soft drinks and other beverages. The growth in the travel industry coupled with the expanding food service sector have also influenced the market growth. Some of the other factors include increasing population, rising disposable incomes, rapid urbanisation and premiumisation. According to the report, the market is further expected to reach a volume of 25.4 Billion Litres by 2024.
The report has segmented the GCC bottled water market on the basis of type covering still water, carbonated water, flavoured water and mineral water. Currently, still water represents the largest type, accounting for the majority of the share in the region. The report has further segmented the market on the basis of distribution channels including supermarkets/hypermarkets, retailers, stores, on-trade and others. On the basis of country, Saudi Arabia represents the largest market for bottled water in the region. The report has further analysed the competitive landscape of the market.
This report provides a deep insight into the GCC bottled water industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a bottled water manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the GCC bottled water industry in any manner.
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