GCC Bottled Water Market Stimulated by Flourishing Travel Industry

The GCC bottled water market has been witnessing a positive growth over the past few years. This can be accredited to increasing health consciousness among consumers, growth in the travel and tourism industry as well as an introduction of innovative and attractive packaging.

According to the latest report by IMARC Group, titled “GCC Bottled Water Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the GCC bottled water market reached a volume of nearly 18 Billion Litres in 2017, growing at a CAGR of around 6% during 2010-2017. Bottled water refers to packaged drinking water which has a better taste, quality and purity as compared to tap water. It can be extracted from various sources such as a public supply, groundwater from a well or a protected spring. In the GCC region, bottled water has been gaining a momentum over the past few years on account of growing travel and tourism. Additionally, GCC is known for its desert climate with high temperatures during day time due to which people are required to stay hydrated by drinking clean and fresh water. As a result of this, they have started consuming bottled water on a large scale as it is convenient to use and can be carried anywhere.

There has been a rise in the health consciousness among consumers owing to which they have started consuming bottled water instead of tap water, carbonated soft drinks and other beverages. This is one of the primary factors which is driving the growth of the market. Other than this, manufacturers have also started developing and introducing new, innovative and attractive packaging for bottled water which has further contributed towards a propelling demand for bottled water across the GCC region. Moreover, the growth of the market can also be attributed to some of the other factors which include rising disposable incomes, increasing premiumisation and urbanisation and a continuous boost in the food service as well as travel industry. However, there has been a rise in the concerns related to the disposal of plastic bottles and the consumers have also become aware about the impact of these bottles on environment. These are some of the major obstacles which are impeding the growth of the GCC bottled water market. Looking forward, the market is expected to reach a volume of 24 Billion Litres by 2023.

GCC Bottled Water Market Driven by Growing Health-Consciousness

Market Summary:

  • On the basis of product type, the market has been segmented into still bottled water, carbonated bottled water, flavoured bottled water and mineral bottled water. Currently, still bottled water represents the largest segment.
  • Based on distribution channel, the market has been further segregated into supermarkets/hypermarkets, independent retailers, convenience stores and on-trade.
  • On a geographical front, Saudi Arabia represents the largest region for the GCC bottled water market. This is due to the flourishing travel industry across the region. Some of the other major markets include UAE, Oman, Qatar, Kuwait and Bahrain.
  • The competitive landscape of the market has also been examined with some of the key players being National Plant for Healthy Water, Bin Zomah Group Trading & Mfg, Health Water Bottling Co., Al Ain Mineral Water Co., Al Jomaih Bottling Plant and Al Manhal Water Factory.

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