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The GCC coconut water market is currently witnessing robust growth. Coconut water is a clear liquid characterized by a sweet and nutty flavor. It is a rich source of electrolytes, sugar, and easily digestible carbohydrates. The presence of potassium, sodium, manganese, calcium and magnesium in coconut water has made it popular among health-conscious consumers. Coconut water is also widely preferred as a low-calorie refreshing beverage, as it aids in preventing dehydration post workout and physical activities.
The GCC coconut water market is primarily driven by innovative marketing strategies by market players aimed to promote their products to reach a broader consumer base. They are also developing innovative products using coconut water like mixes, concentrates and candies, which is propelling the market growth. Additionally, vendors are using social media platforms and e-commerce retail channels to increase their brand awareness by collaborating with celebrities and sports personalities to endorse their products. Furthermore, the implementation of favorable government policies promoting coconut farming is also contributing to the market growth. On account of these factors, the market is expected to continue its robust growth during the forecast period (2021-2026).
IMARC Group provides an analysis of the key trends in each sub-segment of the GCC coconut water market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, type, flavor, form, packaging and distribution channel.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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