GCC Commercial Printing Market

GCC Commercial Printing Market Overview:

The GCC commercial printing market size reached US$ 7.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 9.2 Billion by 2028, exhibiting a growth rate (CAGR) of 2.82% during 2023-2028. The significant expansion in the tourism and hospitality sector, the emerging technological advancements in commercial printing, and the widespread adoption of commercial printing in the retail and e-commerce sectors are some of the major factors propelling the market.

Commercial printing is a professional service that involves the mass production of various printed materials for businesses and organizations. It comprises numerous products, including brochures, flyers, catalogs, posters, and business cards. Companies produce high-quality materials with precision and efficiency by utilizing advanced printing technologies, such as offset and digital printing.  These printed materials serve multiple purposes, such as marketing, advertising, brand promotion, and informational dissemination. Clients collaborate with commercial printers to customize their designs, choose appropriate paper stocks, and select finishing options such as laminating or embossing. Nowadays, GCC commercial printing is gaining traction with the significant expansion in the publishing and printing sector and the establishment of large corporate organizations.

The market is primarily driven by the significant expansion in the retail sector. In addition, the rising demand for promotional materials, packaging, and advertising materials is influencing market growth. In line with this, the proliferation of small and medium-sized enterprises (SMEs) in numerous industries is driving the need for customized marketing collateral and branding materials. Moreover, several technological advancements in the printing industry, such as digital printing, automation, and variable data printing, allow quicker turnarounds, cost-effective short runs, and personalized printing solutions representing another major growth-inducing factor. Besides this, countries prioritize diversification of their economies and reduce dependency on oil revenues, thus enhancing the focus on building robust local industries, including printing which is accelerating the market growth. Furthermore, the implementation of several government initiatives to attract foreign investments and improve non-oil sectors which are contributing to increased business activities, resulting in higher demand for commercial printing services across the region.

GCC Commercial Printing Market Trends/Drivers:

The significant expansion in the tourism and hospitality sector

The GCC region is transforming into a hub for the tourism and hospitality industry due to its iconic architecture, luxurious resorts, and cultural attractions. In addition, the growing tourism sector is escalating the demand for commercial printing services to cater to the diverse needs of the industry, thus influencing market growth. Moreover, the widespread adoption of commercial printing to enhance the guest experience, from brochures showcasing local attractions to in-room guides detailing hotel amenities, these materials provide essential information that enriches visitors' stays representing another major growth-inducing factor. In line with this, visually appealing and informative materials contribute to the region's image as a premier tourist destination. Besides this, the hospitality industry also relies heavily on commercial printing for branding and promotional activities such as printed banners, posters, and event signage are essential tools for creating immersive environments during conferences, exhibitions, and events, thus accelerating the market growth. Along with this, the increasing investment in tourism infrastructure and experiences, is escalating the demand for commercial printing services, thus propelling the market growth.

The emerging technological advancements

The GCC region is embracing technological advancements in the field of commercial printing, ushering in a new era of efficiency, customization, and innovation. Additionally, digital printing technologies, coupled with automation and data-driven solutions, are transforming the way businesses approach printing needs, thus contributing to market growth. Moreover, several technological advancements allow the creation of visually stunning and captivating printed materials with high-definition printing, intricate finishes, and interactive elements that are pushing the boundaries of traditional printing which represents another major growth-inducing factor.  Along with this, the integration of numerous technology streamlines the printing process, from design to delivery, while online ordering platforms, digital proofing, and real-time tracking enhance convenience and transparency for clients, ensuring efficient project execution, thus propelling market growth. Besides this, the introduction of eco-friendly printing solutions is gaining traction with sustainability efforts thus accelerating the market growth. Furthermore, several innovations allow the use of environmentally friendly inks, materials, and printing processes that reduces the ecological footprint of the industry, thus creating a positive market outlook.

GCC Commercial Printing Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the GCC commercial printing market report, along with forecasts at the regional and country levels from 2023-2028. Our report has categorized the market based on technology, print type and application.

Breakup by Technology:

• Lithographic Printing
• Digital Printing
• Flexographic Printing
• Screen Printing
• Gravure Printing
• Others
   

Lithographic printing holds the largest share in the market

A detailed breakup and analysis of the market based on the technology has also been provided in the report. This includes lithographic printing, digital printing, flexographic printing, screen printing, gravure printing, and others. According to the report, lithographic printing accounted for the largest market share.

Lithographic printing, commonly known as offset printing, stands as the dominant technology in the GCC commercial printing market. It is a well-established and versatile printing method that solidified its position due to its exceptional print quality, versatility, and ability to cater to various printing needs across several industries in the region.

Moreover, lithographic printing’s ability to produce high-quality and consistent prints using a plate-to-rubber-blanket-to-paper process, ensuring precise replication of intricate details, sharp images, and vibrant colors represents another major growth-inducing factor. Also, this print quality is essential in sectors such as tourism and hospitality, where visually appealing materials are important for attracting and engaging customers, thus contributing to market growth.

Additionally, lithographic printing offers cost-effectiveness for large-volume printing projects. Along with this, the flexibility of lithographic printing accommodates several substrates, including paper, cardstock, and certain types of plastics that cater to the varying needs of different industries, from packaging and marketing materials to corporate documents and promotional banners, thus propelling market growth. As technological advancements continue to transform the commercial printing industry, lithographic printing has also evolved with automation and computer-to-plate technologies thus streamlining the process, reducing turnaround times, and enhancing efficiency.

Breakup by Print Type:

• Image
• Painting
• Pattern
• Others
   

Image represents the most popular print type

The report has provided a detailed breakup and analysis of the market based on the print type. This includes image, painting, pattern, and others. According to the report, image accounted for the largest market share.

Image-based printing is reshaping how businesses communicate and engage with their audiences across various industries. In addition, image-based print types offer a direct and compelling means of communication with its eye-catching graphics on promotional materials, intricate illustrations in marketing campaigns, or captivating imagery in tourism collateral, thus contributing to the market growth.

Moreover, the growing incidences of image-based print types are closely intertwined with the growing popularity of social media and digital platforms representing another major growth-inducing factor. Along with this, businesses recognize that compelling visual content is effective in print materials and also translates seamlessly to digital channels, amplifying their reach and impact, thus propelling the market growth.

Furthermore, several industries such as tourism and hospitality, real estate, retail, and entertainment use image-based printing to create immersive experiences. Visual storytelling through images allows these sectors to convey narratives, showcase offerings, and evoke emotions, ultimately influencing consumers' decision-making processes.

Breakup by Application:

• Packaging
• Advertising
• Publishing
   

Packaging presently accounts for the largest market share

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes packaging, advertising, and publishing. According to the report, packaging accounted for the largest market share.

The increasing demand for commercial printing in the packaging sector is influencing market growth. Additionally, the significant expansion in several industries such as retail, food and beverage (F&B), and pharmaceuticals industries are augmenting the market growth.

Moreover, the widespread adoption of commercial printing in the packaging sector is due to being the first point of contact between products and consumers, which is an essential component of branding, product visibility, and consumer engagement represents another major growth-inducing factor.

Besides this, the expanding tourism sector with the influx of travelers, and the hospitality sector requires high-quality packaging for amenities and promotional materials thus accelerating the market growth. Along with this, luxury hotels, resorts, and airlines utilize packaging to create memorable experiences and showcase their commitment to quality, thus propelling the market growth.

Furthermore, the rising demand for commercial packaging in the food and beverage (F&B) industry preserves product integrity, and serves as a canvas for brand differentiation while providing consumers with information regarding product origins, ingredients, and nutritional content, thus creating a positive market outlook.

Breakup by Country:

• Saudi Arabia
• UAE
• Qatar
• Oman
• Kuwait
• Bahrain
   

Saudi Arabia exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include Saudi Arabia, UAE, Qatar, Oman, Kuwait, and Bahrain. According to the report, Saudi Arabia accounted for the largest market share.

Saudi Arabia's robust and diverse economy provides a fertile ground for various industries that heavily rely on commercial printing services, thus augmenting market growth. The country's expanding real estate, tourism, hospitality, and retail sectors are increasing the demand for commercial printed materials, such as brochures, banners, packaging, and signage. In line with this, the growing need for high-quality, visually appealing printed materials that convey information and enhance customer experiences is contributing to the market growth.

Saudi Arabia's strategic geographic location and status as an economic powerhouse in the GCC attracts international businesses, conferences, and events, thus accelerating the market growth. These events require a plethora of promotional and informational materials, giving rise to a steady demand for commercial printing services.

Moreover, Saudi Arabia's proactive approach to embracing technological advancements further propels its dominance. Besides this, the integration of advanced printing technologies, digitalization, and automation aligns with the evolving needs of businesses seeking efficient and innovative printing solutions representing another major growth-inducing factor. This technological prowess enhances the quality, customization, and efficiency of printed materials, positioning Saudi Arabia as a preferred destination for high-quality printing services.

Competitive Landscape:

At present, key players in the market are strategically implementing numerous measures to strengthen their positions, enhance competitiveness, and capitalize on market opportunities. Additionally, companies are investing in advanced printing technologies, such as digital printing, variable data printing, and high-definition printing to allow them to offer advanced solutions that cater to the evolving needs of businesses for visually striking and customized printed materials. Moreover, key players are investing in skilled workforce development to ensure that their teams possess the expertise required to deliver high-quality printing solutions, respond to client needs, and maintain a competitive edge. They are adopting digital platforms for order placement, design collaboration, and real-time project tracking which enhances transparency, efficiency, and client satisfaction. Besides this, companies are investing in market research to gain insights into emerging trends, industry dynamics, and customer preferences.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.

GCC Commercial Printing Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the GCC commercial printing market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the GCC commercial printing market.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the GCC commercial printing industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.