The GCC fruit juice market was worth US$ 2,275 Million. Over the last few decades, the GCC region has witnessed strong economic growth. This has altered the dietary patterns with increased consumption of processed and fast foods, which in turn have led to higher obesity rates among individuals. As a result, the governments in the region have started several initiatives toward promoting the consumption of healthier food and beverage options. Consequently, there has been an increase in the sales of fruit juices, which are considered a rich source of nutrients. They are also associated with various health benefits such as boosting energy, improving metabolism and reducing cholesterol.
The GCC is one of the most urbanized regions of the world, with over 75% of the population living in urban areas. This, along with the changing lifestyles, has encouraged consumers to opt for ready-to-drink (RTD) beverages, as they are easily available and convenient to consume. Apart from this, the rising health consciousness has created a shift in consumer preferences from carbonated and artificial beverages toward natural and healthier alternatives such as 100% fruit juices. Besides this, as the GCC countries have a sizable Muslim population, there is a high demand for halal food, which consists of natural, organic and ethically sourced ingredients with proven credentials. Due to this, manufacturers are producing natural fruit juices with no preservatives, colors or artificial additives. They are also launching innovative product variants by blending different fruits and vegetables, such as beetroot orange, orange carrot, laban with mint, lemonade, mixed berries and strawberry banana, to attract consumers and increase their profitability. Moreover, the GCC region has a large and culturally diverse expatriate population, whereas around half of the total population is less than 25 years of age. Consequently, the demand for fruit juices is expected to remain high in the coming years, with the young and working population representing a key consumer base. Looking forward, IMARC Group expects the market to reach a value of US$ 3,208 Million by 2024, at a CAGR of nearly 6% during 2019-2024.
Breakup by Product Type:
Amongst these, juice drinks represent the most popular product type in the region, accounting for the majority of the overall market share.
Breakup by Flavor:
Orange juice currently accounts for the largest market share. This can be attributed to the numerous benefits offered by its consumption, such as detoxifying the body, boosting immunity, lowering cholesterol levels, and reducing inflammation and signs of aging.
Breakup by Packaging Type:
At present, tetra packs exhibit a clear dominance in the market owing to their lightweight, convenience and environment-friendly nature.
Breakup by Distribution Channel:
Fruit juice is majorly sold through supermarkets and hypermarkets in the region as these stores provide a wide array of products to the consumers under one roof.
Country-wise, Saudi Arabia enjoys the leading position in the market, on account of a large population and high disposable incomes of consumers in the country.
The competitive landscape of the market is characterized by the presence of numerous small and large manufacturers who compete in terms of prices and quality. Some of the leading market players are:
Key Questions Answered in This Report:
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