The GCC OTT services market is projected to exhibit a growth rate (CAGR) of 17.60% during 2023-2028. The rising proliferation of consumer electronic devices such as smartphones, tablets, and laptops, expanding penetration of high-speed and cost-effective internet connection, economic diversification efforts, and evolving consumer behaviors are among the key factors driving the market growth.
|Market Growth Rate (2023-2028)
OTT (over-the-top) services refer to digital content delivery platforms that provide streaming media content directly to users over the Internet, bypassing traditional cable or satellite providers. These services include a wide range of video streaming platforms as well as audio streaming platforms. OTT services offer a wide range of on-demand content, allowing users to access movies, TV shows, music, and more on various devices such as smartphones, tablets, smart TVs, and computers. Convenience, flexibility, and personalized content selection have driven the widespread adoption of OTT services, transforming the way people consume entertainment.
The rapid expansion of high-speed internet connectivity and the extensive adoption of smartphones has created a conducive environment for the growth of OTT services in the GCC. Concurrent with this, with an expanding population of tech-savvy consumers demanding flexible and personalized content consumption, there is a surging adoption of OTT platforms that offer a diverse range of on-demand content, spanning from movies and TV shows to original programming, catering to individual preferences and schedules. Moreover, the increasing presence of international and regional players investing in creating region-specific content is contributing to the rising appeal of these services. In addition to this, the COVID-19 pandemic has accentuated the demand for digital entertainment avenues, as lockdowns and social distancing measures prompted a surge in home-based media consumption, which, in turn, is presenting remunerative opportunities for market expansion in the region.
GCC OTT Services Market Trends/Drivers:
The proliferation of high-speed internet connectivity
The GCC countries have witnessed a rapid expansion of high-speed internet infrastructure in recent years. This growth is attributed to substantial investments in advanced telecommunications networks and 4G/5G technology deployment. This enhanced connectivity has created a seamless environment for streaming high-quality content without buffering or interruptions, making it feasible for users to access and enjoy OTT services on various devices, creating a positive outlook for market expansion. In line with this, the growing availability of robust and reliable internet connections across rural areas has opened new avenues for content consumption, attracting a larger audience base to OTT platforms and strengthening the market growth.
Increasing demand for personalized content consumption
The discernible transition in consumer preferences towards customized content consumption serves as a pivotal catalyst for the growth of the OTT services market in the GCC region. Modern audiences increasingly seek autonomy in selecting their viewing content and timing, contributing to a rising demand for OTT platforms. These platforms offer extensive libraries encompassing a broad spectrum of genres, languages, and formats, enabling users to individualize their viewing experiences. Furthermore, the utilization of advanced algorithms and content recommendation systems by OTT services facilitates a more personalized user engagement, thereby heightening their appeal over traditional linear television options.
GCC OTT Services Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the GCC OTT services market report, along with forecasts at the regional and country levels for 2023-2028. Our report has categorized the market based on application, business model, and end-use.
Breakup by Application:
- Media Content
- Cloud Services
The report has provided a detailed breakup and analysis of the market based on the application. This includes communication, e-services, media content, cloud services.
Breakup by Business Model:
- Premium and Subscription
A detailed breakup and analysis of the market based on the device type has also been provided in the report. This includes premium and subscription, adware, and e-commerce.
Breakup by End-Use:
The report has provided a detailed breakup and analysis of the market based on the content type. This includes personal and commercial.
Breakup by Country:
- Saudi Arabia
The market research report has also provided a comprehensive analysis of all the major regional markets, which include Saudi Arabia, UAE, Qatar, Oman, Kuwait, and Bahrain.
The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
GCC OTT Services Market Report Scope:
|Base Year of the Analysis
|Scope of the Report
||Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
- Business Model
- End Use
||Communication, E-services, Media Content, Cloud Services
|Business Models Covered
||Premium and Subscription, Adware, E-commerce
|End Uses Covered
||Saudi Arabia, UAE, Qatar, Bahrain, Kuwait, Oman
||10% Free Customization
|Report Price and Purchase Option
||Single User License: US$ 2899
Five User License: US$ 4899
Corporate License: US$ 7899
|Post-Sale Analyst Support
||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report:
- How has the GCC OTT services market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the GCC OTT services market?
- What is the breakup of the GCC OTT services market on the basis of application?
- What is the breakup of the GCC OTT services market on the basis of business model?
- What is the breakup of the GCC OTT services market on the basis of end-use?
- What are the various stages in the value chain of the GCC OTT services market?
- What are the key driving factors and challenges in the GCC OTT services market?
- What is the structure of the GCC OTT services market and who are the key players?
- What is the degree of competition in the GCC OTT services market?
Key Benefits for Stakeholders:
- IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the GCC OTT services market from 2017-2028.
- The research report provides the latest information on the market drivers, challenges, and opportunities in the GCC OTT services market.
- Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the GCC OTT services industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.