The GCC out-of-home (OOH) advertising market is projected to exhibit a growth rate (CAGR) of 17% during 2023-2028. The integration of digital displays and interactive technologies, continual technological advancements, creative partnerships that incorporate artistic and experiential elements into campaigns, and collaborations between brands and OOH advertising companies represent some of the key factors driving the market.
Out-of-home (OOH) advertising refers to a dynamic and impactful marketing strategy that targets consumers outside of their homes, leveraging a variety of media platforms to convey brand messages. This approach aims to capture the attention of individuals when they are on the move, engaged in their daily routines, and not actively consuming traditional media, such as television or online content. OOH advertising encompasses a diverse range of formats, including billboards, transit ads, street furniture displays, digital screens in public spaces, and more. By strategically placing ads in high-traffic areas such as busy streets, public transportation hubs, shopping centers, and sports stadiums, brands can ensure their messages are exposed to a broad cross-section of society. This widespread visibility creates a sense of ubiquity, contributing to stronger brand recall and recognition. Moreover, OOH advertising often offers a unique opportunity for creativity and innovation. Advertisers can play with visual elements, design, and messaging to craft attention-grabbing campaigns that resonate with viewers in an impactful way. The integration of digital technology into OOH advertising has further expanded the creative possibilities, enabling real-time content updates and interactive experiences.
GCC Out-of-Home (OOH) Advertising Market Trends:
The GCC market is driven by the inherent effectiveness of OOH advertising in reaching consumers when they are on the move and in various public spaces. This medium offers unparalleled visibility, as ads are strategically placed in high-traffic areas where they cannot be ignored, ensuring that brands can effectively communicate their messages to a wide and diverse audience. Moreover, continual technological advancements have significantly propelled the OOH advertising market forward. The integration of digital displays and interactive technologies into traditional OOH formats has transformed static billboards and posters into dynamic, engaging experiences. Digital screens in public spaces, such as transit terminals and shopping malls, allow for real-time content updates, dynamic messaging, and even interactive elements, enabling brands to capture attention and deliver more relevant messages. Furthermore, programmatic advertising has revolutionized the OOH industry by introducing data-driven insights and automation. This technology enables advertisers to target specific demographics and locations, optimizing their campaigns for maximum impact. The ability to adjust ad content based on factors, including time of day, weather, and audience behavior enhances the relevance of the messaging, ultimately supporting consumer engagement and brand recall. Additionally, the OOH advertising market has benefited from the resurgence of urbanization and the increased time people spend commuting and engaging with public spaces. As more individuals move to urban areas and seek convenient transportation options, the potential reach of OOH advertising expands. Transit advertising leverages this trend by placing ads on buses, subways, and other modes of transportation that cater to the urban population. Collaborations between brands and OOH advertising companies have also played a crucial role in impelling the market's growth. Creative partnerships that incorporate artistic and experiential elements into campaigns generate buzz and captivate audiences in novel ways. These collaborations blur the lines between advertising and entertainment, creating memorable brand experiences that resonate deeply with consumers.
GCC Out-of-Home (OOH) Advertising Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the GCC out-of-home (OOH) advertising market report, along with forecasts at the regional and country levels for 2023-2028. Our report has categorized the market based on type, product, application, and end user.
A detailed breakup and analysis of the market based on the type has also been provided in the report. This includes traditional, and digital.
- Billboard Advertising
- Transport Advertising
- Street Furniture Advertising
The report has provided a detailed breakup and analysis of the market based on the product. This includes billboard advertising, transport advertising, street furniture advertising and others.
A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes outdoor and indoor.
End User Insights:
- Entertainment and Leisure
- Food and Beverage
A detailed breakup and analysis of the market based on the end user has also been provided in the report. This includes retail, entertainment and leisure, banking, telecom, food and beverage, transportation, healthcare, and others.
- Saudi Arabia
The report has also provided a comprehensive analysis of all the major regional markets, which include Saudi Arabia, UAE, Qatar, Bahrain, Kuwait, and Oman.
The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
GCC Out-of-Home (OOH) Advertising Market Report Coverage:
|Base Year of the Analysis
| Historical Period
|Scope of the Report
||Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
- End User
||Billboard Advertising, Transport Advertising, Street Furniture Advertising, Others
|End Users Covered
||Retail, Entertainment and Leisure, Banking, Telecom, Food and Beverage, Transportation, Healthcare, Others
||Saudi Arabia, UAE, Qatar, Bahrain, Kuwait, Oman
||10% Free Customization
|Report Price and Purchase Option
||Single User License: US$ 2899
Five User License: US$ 4899
Corporate License: US$ 7899
|Post-Sale Analyst Support
||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report:
- How has the GCC out-of-home (OOH) advertising market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the GCC out-of-home (OOH) advertising market?
- What is the breakup of the GCC out-of-home (OOH) advertising market on the basis of type?
- What is the breakup of the GCC out-of-home (OOH) advertising market on the basis of product?
- What is the breakup of the GCC out-of-home (OOH) advertising market on the basis of application?
- What is the breakup of the GCC out-of-home (OOH) advertising market on the basis of end user?
- What are the various stages in the value chain of the GCC out-of-home (OOH) advertising market?
- What are the key driving factors and challenges in the GCC out-of-home (OOH) advertising market?
- What is the structure of the GCC out-of-home (OOH) advertising market and who are the key players?
- What is the degree of competition in the GCC out-of-home (OOH) advertising market?
Key Benefits for Stakeholders:
- IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the GCC out-of-home (OOH) advertising market from 2017-2028.
- The research study provides the latest information on the market drivers, challenges, and opportunities in the GCC out-of-home (OOH) advertising market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the GCC out-of-home (OOH) advertising industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.