The GCC pizza market is projected to exhibit a growth rate (CAGR) of 5.2% during 2023-2028. The increasing urbanization and westernization, the presence of a large expatriate population, rising disposable incomes, and aggressive marketing and promotion activities by pizza chains represent some of the key factors driving the market.
Pizza refers to a round piece of leavened flatbread lavished with an array of toppings and baked in an oven. It is produced using various ingredients, such as cheeses, succulent meats, crisp vegetables, aromatic herbs, and flavorful sauces. It contains several essential nutrients, such as protein, fiber, vitamins, and minerals. Pizza is widely used as a go-to comfort food and also widely consumed at parties, family dinners, anniversaries, weddings, and festive celebrations, owing to its accessibility and easy-sharing nature. It is a cost-effective, versatile, and delicious food product that offers a balanced diet, enhances convenience, and provides a sense of comfort. In addition, it is highly adaptable to various dietary restrictions and preferences, including vegan, gluten-free, and low-fat diets. It also provides unique and exotic flavors, such as margherita, pepperoni, barbecue, gourmet, and specialty flavors.
GCC Pizza Market Trends:
The GCC pizza market is witnessing remarkable growth due to growing urbanization and westernization, leading to an increased acceptance and demand for fast food, such as pizza. Furthermore, the rising disposable income of consumers in the GCC countries, owing to economic development and diversification, is enabling higher expenditure on dining out and takeaway meals, which is further boosting the market growth. Additionally, the presence of a large expatriate population, particularly from Western and South Asian countries, has significantly influenced the eating habits and preferences in these regions, leading to an increased demand for pizza. Apart from this, major global pizza chains are strategically expanding their presence in the GCC region, thereby making pizza more accessible to consumers is supporting the market growth. Moreover, the burgeoning online food delivery ecosystem in the region, driven by digitalization and a tech-savvy younger demographic, is propelling the market growth. Besides this, the escalating health consciousness among consumers is facilitating the demand for healthier pizza variants with ingredients such as whole grains, fresh vegetables, and lean proteins. Along with this, the rapid innovation and customization of pizza to cater to local tastes and preferences, such as the use of halal meat and local spices, is positively influencing the market growth. Additionally, aggressive marketing and promotional activities by pizza chains to improve brand visibility and increase awareness regarding their product offerings are favoring the market growth. Other factors, including significant growth in travel and tourism activities, increasing demand for organic food products, and adoption of advanced technologies in pizza production, are anticipated to drive the market growth.
GCC Pizza Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the GCC pizza market report, along with forecasts at the regional and country level from 2023-2028. Our report has categorized the market based on type, crust type, and distribution channel.
- Non-vegetarian Pizza
- Vegetarian Pizza
The report has provided a detailed breakup and analysis of the market based on the type. This includes non-vegetarian and vegetarian pizza.
Crust Type Insights:
- Thick Crust
- Thin Crust
- Stuffed Crust
A detailed breakup and analysis of the market based on the crust type has also been provided in the report. This includes thick, thin, and stuffed crusts.
Distribution Channel Insights:
- Quick Service Restaurants (QSR)
- Full-Service Restaurants (FSR)
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes quick service restaurants (QSR), full-service restaurants (FSR), and others.
- Saudi Arabia
The report has also provided a comprehensive analysis of all the major regional markets, which include Saudi Arabia, UAE, Qatar, Bahrain, Kuwait, and Oman.
The report has also provided a comprehensive analysis of the competitive landscape in the GCC pizza market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
|Base Year of the Analysis
|Scope of the Report
||Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
- Crust Type
- Distribution Channel
||Non-Vegetarian Pizza, Vegetarian Pizza
|Crust Types Covered
||Thick Crust, Thin Crust, Stuffed Crust
|Distribution Channels Covered
||Quick Service Restaurants (QSR), Full-Service Restaurants (FSR), Others
||Saudi Arabia, UAE, Qatar, Bahrain, Kuwait, Oman
||10% Free Customization
|Report Price and Purchase Option
||Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
|Post-Sale Analyst Support
||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report:
- How has the GCC pizza market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the GCC pizza market?
- What is the breakup of the GCC pizza market on the basis of type?
- What is the breakup of the GCC pizza market on the basis of crust type?
- What is the breakup of the GCC pizza market on the basis of distribution channel?
- What are the various stages in the value chain of the GCC pizza market?
- What are the key driving factors and challenges in the GCC pizza market?
- What is the structure of the GCC pizza market and who are the key players?
- What is the degree of competition in the GCC pizza market?
Key Benefits for Stakeholders:
- IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the GCC pizza market from 2017-2028.
- The research study provides the latest information on the market drivers, challenges, and opportunities in the GCC pizza market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the GCC pizza industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.