The GCC popcorn market is projected to exhibit a growth rate (CAGR) of 7.40% during 2023-2028. The market is witnessing a significant growth driven by changing snacking habits of individuals, the growing health awareness among consumers, and the introduction of healthier product options such as organic, gluten-free, and non-GMO represent some of the key factors driving the market.
Popcorn is a popular and beloved snack that is integral to the movie-going experience and casual munching at home. It is a corn kernel that puffs up and expands when heated. The fascinating transformation occurs due to the moisture inside the kernel, which turns into steam when exposed to high temperatures. As the pressure inside the kernel increases, it eventually bursts, causing the starchy interior to expand outward and form the fluffy, edible treat known as popcorn. It offers several flavors, from classic butter and salt to more adventurous options including cheese, caramel, and gourmet varieties. Apart from its delectable taste, popcorn is also a relatively healthy snack, especially when air-popped and not drenched in excessive butter or artificial flavors. Its low-calorie content and whole-grain nature contribute to its reputation as a guilt-free indulgence., Popcorn is also employed in various culinary creations, including trail mixes and popcorn balls, and even used as a garnish in some dishes. Its versatility, deliciousness, and nostalgic charm have made popcorn a timeless favorite for individuals, bringing joy and comfort across the region.
GCC Popcorn Market Trends:
The market is experiencing significant growth and transformation, driven by the shifting consumer preferences toward healthier snacking options. In addition, as health and wellness awareness continues to gain momentum in the region, consumers are actively seeking better-for-you snacks that offer a guilt-free indulgence. Also, popcorn, when prepared with minimal additives and in healthier cooking methods such as air-popping, becomes an attractive choice due to its whole-grain nature, lower calorie content, and fiber-rich profile. It also escalates the demand for healthier popcorn variants, including organic, non-GMO, and gluten-free options, driving innovation in the GCC popcorn market. Moreover, the rising trend of at-home entertainment and movie nights is significantly contributing to the growth of the GCC popcorn market. Besides this, the recent onset of the coronavirus disease (COVID-19) pandemic encouraged individuals to spend more time at home, leading to the rising demand for convenient and enjoyable snacking options to complement their leisure activities, thus accelerating the market growth. Along with this, the widespread adoption of popcorn during movie nights is escalating the demand among consumers seeking to recreate the cinema experience within the comfort of their homes, thus propelling the market growth. As a result, manufacturers are capitalizing on this trend by offering numerous flavors and packaging sizes customized for home consumption, thus augmenting the market growth. Apart from this, the introduction of gourmet and flavored popcorn products among consumers exploring unique and exotic flavor combinations is augmenting the market growth. Furthermore, several flavors such as caramel, cheese, chocolate, and even savory choices like spicy chili are gaining immense popularity across the GCC popcorn market, thus creating a positive market outlook.
GCC Popcorn Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the GCC popcorn market report, along with forecasts at the regional and country levels for 2023-2028. Our report has categorized the market based on type, distribution channel, and end consumer.
- Microwave Popcorn
- Ready-To-Eat Popcorn
The report has provided a detailed breakup and analysis of the market based on the type. This includes microwave popcorn, and ready-to-eat popcorn.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes on-trade and off-trade.
End Consumer Insights:
A detailed breakup and analysis of the market based on the end consumers has also been provided in the report. This includes households and commercial.
- Saudi Arabia
The report has also provided a comprehensive analysis of all the major regional markets, which include Saudi Arabia, the UAE, Qatar, Bahrain, Kuwait, and Oman.
The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
GCC Popcorn Market Report Coverage:
|Base Year of the Analysis
| Historical Period
|Scope of the Report
||Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
- Distribution Channel
- End Consumer
||Microwave Popcorn, Ready-To-Eat Popcorn
|Distribution Channels Covered
||On Trade, Off-Trade
|End Consumers Covered
||Saudi Arabia, the UAE, Qatar, Bahrain, Kuwait, Oman
||10% Free Customization
|Report Price and Purchase Option
||Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
|Post-Sale Analyst Support
||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report:
- How has the GCC popcorn market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the GCC popcorn market?
- What is the breakup of the GCC popcorn market on the basis of type?
- What is the breakup of the GCC popcorn market on the basis of distribution channel?
- What is the breakup of the GCC popcorn market on the basis of end consumer?
- What are the various stages in the value chain of the GCC popcorn market?
- What are the key driving factors and challenges in the GCC popcorn market?
- What is the structure of the GCC popcorn market and who are the key players?
- What is the degree of competition in the GCC popcorn market?
Key Benefits for Stakeholders:
- IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the GCC popcorn market from 2017-2028.
- The research study provides the latest information on the market drivers, challenges, and opportunities in the GCC popcorn market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the GCC popcorn industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.