The GCC sanitary napkin market is currently witnessing moderate growth. A sanitary napkin is an absorbent item widely used to absorb menstrual blood. It consists of layers of quilted cotton fabrics and super absorbent polymers or plastics. Sanitary napkins have gained popularity in the GCC countries due to the diversification and innovation in the product designs. They are available in multiple sizes and fragrances in the market to cater to the needs and preferences of females.
The GCC sanitary napkin market is primarily driven by the increasing awareness regarding the importance of health and hygiene in daily regime in general, and during menstruation in particular. Apart from this, governments of various GCC countries are undertaking initiatives to create awareness about menstruation and the benefits of using sanitary napkins. Besides this, the power of decision-making among women has increased in the past few years, with a rise in the working women population. As a result, it has become easier for leading players to target women directly and influence their purchasing behavior, thus increasing the demand for sanitary napkins. They are also introducing organic products with the absence of chemicals to reduce the hazardous impact on vaginal skin. On account of these factors, the market is expected to continue its moderate growth during the forecast period (2020-2025).
IMARC Group provides an analysis of the key trends in each sub-segment of the GCC sanitary napkin market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, type and distribution channel.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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