The GCC toys market is projected to exhibit a growth rate (CAGR) of 13.1% during 2023-2028. The rise of digital toys and interactive learning games, increasing consumer spending capacities, and the rising demand for educational and development focused toys represent some of the key factors driving the market.
Toys are objects for children to play with, typically a doll or miniature replica of something. They play a crucial role in the growth and development of children by stimulating their imagination and teaching them about the world around them. Toys can be as simple as a teddy bear or as complex as a model construction set. They often mimic real-life situations or objects, which allows children to develop various skills, such as motor skills, cognitive skills, and social skills. Different toys are designed to cater to different age groups and developmental stages. For instance, soft toys are safe for infants, while construction toys are suitable for older children to enhance their problem-solving abilities. In the present times, toys also include digital and electronic games, designed to promote interaction and learning. Despite their primary association with children, toys are also collected by adults for their artistic and nostalgic value.
GCC Toys Market Trends:
The rising influence of Western culture and the popularity of global toy brands represents some of the key factors driving the growth of the toy market across the GCC region. Many consumers in the GCC region prefer branded toys because of their perceived higher quality and safety standards. Moreover, the GCC region has one of the highest birth rates globally. This demographic trend naturally drives the demand for toys as the child population in these countries continues to grow. The rise of digital toys and interactive learning games is significantly influencing the growth of the market. Besides this, the introduction of smart toys and the increasing integration with the Internet of Things (IoT) is enticing tech-savvy parents and children alike, thereby contributing to the market growth. With the economic development in GCC countries, consumer spending on non-essential items like toys is increasing. This is mainly due to higher disposable income levels, improved living standards, and an overall positive economic outlook. The expansion of retail outlets, shopping malls, and e-commerce platforms in the GCC region is making toys more accessible to consumers. Online sales of toys are rising due to the convenience of home delivery and the variety of choices available. The sales of toys usually surge during festive seasons, holidays, and events like the Dubai Shopping Festival and Eid. These occasions are often marked by heavy discounts and promotional activities that prompt consumer spending. Licensing agreements with popular movie franchises, cartoons, and superheroes are becoming a significant trend in the toy industry. Such agreements allow toy manufacturers to create toys resembling popular characters, which is boosting their sales. There is a growing demand for educational toys that promote cognitive and skill development, which, in turn, is driving the market toward growth. In line with this, parents in the GCC region are increasingly aware of the importance of educational toys in a child's growth and learning and overall development, which is catalyzing the sales of educational toys, thereby driving the market growth. GCC countries contain stringent safety regulations for toys. Compliance with these regulations boosts consumer confidence in the safety and quality of toys, which is creating a positive outlook for the market across the region.
GCC Toys Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the GCC toys market report, along with forecasts at the regional and country levels for 2023-2028. Our report has categorized the market based on product type, age group, and sales channel.
Product Type Insights:
- Action Figures
- Building Sets
- Games and Puzzles
- Sports and Outdoor Toys
The report has provided a detailed breakup and analysis of the market based on the product type. This includes action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others.
Age Group Insights:
- Up to 5 years
- 5 to 10 years
- Above 10 years
A detailed breakup and analysis of the market based on the age group has also been provided in the report. This includes up to 5 years, 5 to 10 years, and above 10 years.
Sales Channel Insights:
- Supermarkets and Hypermarkets
- Specialty Stores
- Department Stores
- Online Stores
A detailed breakup and analysis of the market based on the sales channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, department stores, online stores, and others.
- Saudi Arabia
The report has also provided a comprehensive analysis of all the major regional markets, which include Saudi Arabia, the UAE, Qatar, Oman, Kuwait, and Bahrain.
The report has also provided a comprehensive analysis of the competitive landscape in the GCC toys market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
GCC Toys Market Report Coverage:
|Base Year of the Analysis
|Scope of the Report
||Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
- Product Type
- Age Group
- Sales Channel
|Product Types Covered
||Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toy, Plush, Others
|Age Groups Covered
||Up To 5 Years, 5 To 10 Years, Above 10 Years
|Sales Channels Covered
||Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, Others
||Saudi Arabia, the UAE, Qatar, Oman, Kuwait, Bahrain
||10% Free Customization
|Report Price and Purchase Option
||Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
|Post-Sale Analyst Support
||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report:
- How has the GCC toys market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the GCC toys market?
- What is the breakup of the GCC toys market on the basis of product type?
- What is the breakup of the GCC toys market on the basis of age group?
- What is the breakup of the GCC toys market on the basis of sales channel?
- What are the various stages in the value chain of the GCC toys market?
- What are the key driving factors and challenges in the GCC toys market?
- What is the structure of the GCC toys market and who are the key players?
- What is the degree of competition in the GCC toys market?
Key Benefits for Stakeholders:
- IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the GCC toys market from 2017-2028.
- The research study provides the latest information on the market drivers, challenges, and opportunities in the GCC toys market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the GCC toys industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.