In the GCC region, the market for UHT milk has been expanding as an increasing number of consumers have become aware about its advantages. UHT milk can be stored for up to 6 months at room temperature without the need for refrigeration. This helps in the transportation of UHT milk to regions without proper cold chain facilities. It can also be consumed without being heated or boiled which suits the busy lifestyle of working consumers. As a result of the ease of storage and use offered by UHT milk, its demand has been increasing in the region. IMARC Group’s latest report titled, “GCC UHT Milk Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, finds that the market reached a volume of 496 Million Litres in 2018, growing at a CAGR of 4.8% during 2011-2018.
The market for UHT milk in the GCC region is being driven by a number of favourable factors. On account of hectic lifestyle coupled with a growing health awareness, consumers are shifting towards healthy and easy-to-use products. Since UHT milk is a natural and nutrient-rich product, its demand has been on a rise. Apart from direct consumption, a significant volume of UHT milk is also consumed by the food-service sector which is currently witnessing a strong growth. According to the report, the market is further expected to reach a volume of around 653 Million Litres by 2024.
The report has segmented the GCC UHT milk market on the basis of type covering UHT fresh milk, and UHT recombined and reconstituted milk. Currently, UHT recombined and reconstituted milk accounts for the majority of the consumption in the region. The report has analysed the market on the basis of countries of the GCC region, providing historical and future consumption trends of UHT milk for each country. Currently, Saudi Arabia represents the largest market for UHT milk in the region. The report has further analysed the competitive landscape of the market and provides the profiles of the key players operating in the market. Some of the major players include SADAFCO, Almarai, FreislandCampina, Al Ain Dairy and Al Safi Danone.
This report provides a deep insight into the GCC UHT milk industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a UHT milk manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the GCC UHT milk industry in any manner.
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