According to the latest report by IMARC Group, titled “GCC UHT Milk Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025,” the GCC UHT milk market size reached 527 Million Liters in 2019. UHT milk refers to the milk that is treated to inactivate the spore-forming bacteria that cause spoilage. Usually characterized with a slightly brown color and a sulfurous taste, the flavor mostly dissipates by the time of consumption. The UHT pasteurization process involves heating raw milk at extremely high temperatures for a few seconds to destroy the unwanted microorganisms while minimizing chemical changes. UHT milk can usually be stored without refrigeration for months when properly packed in sterile containers, which has contributed to its widespread popularity among the masses.
GCC UHT Milk Market Trends:
The market is primarily driven by the escalating demand for processed milk in the GCC region. Rapid urbanization and improving living standards, coupled with the increasing number of health-conscious consumers, have resulted in the widespread incorporation of nutritional dairy products in daily diets. Additionally, since UHT milk does not require boiling or heating before consumption, it is widely gaining prominence among working professionals. Apart from this, UHT milk offers an extended shelf life of six to nine months without the requirement for refrigeration. Owing to the growing popularity of apartment culture in the region, the refrigeration space in residential spaces has reduced, thereby providing a stimulus to the market growth. Furthermore, hectic schedules of the masses and inflating disposable incomes have provided a boost to the growth of the food service sector in the GCC region. Processed milk forms a major component of the food and beverage industry, which is anticipated to create a positive outlook for the market. The sales of UHT milk through online retail channels have further contributed to the market growth due to the enhanced convenience and a better price point offered by these platforms. On account of the aforementioned factors, the market is projected to reach a volume of around 693 Million Liters by 2025, exhibiting a CAGR of 4.5% during 2020-2025.
- On the geographical front, the market has been segregated into Saudi Arabia, the United Arab Emirates (UAE), Kuwait, Oman, Qatar and Bahrain. Amongst these, Saudi Arabia holds the leading position, accounting for the majority of the total market share.
- The competitive landscape of the market has been studied in the report, with the detailed profiles of the key players operating in the market. Some of these players include Saudi Dairy & Foodstuff Company (SADAFCO), Almarai Company, Royal FrieslandCampina N.V., Al Safi Danone Company, and Al Ain Farms for Livestock Production.
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