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Germany E-Commerce Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026
The Germany E-commerce market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 14% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
E-commerce, also known as electronic commerce, refers to the commercial transaction of goods and services over the internet. These transactions are primarily conducted via various business models, such as business-to-customer (B2C), business-to-business (B2B), and customer-to-customer (C2C). E-commerce platforms offer a number of advantages over the conventional brick-and-mortar solutions, such as minimized inventory cost, improved profit margins, various discounts, hassle-free delivery of goods and services, etc. As a result, these platforms are extensively utilized across diverse industries, including retail, travel and leisure, media streaming, financial services, etc.
In Germany, the high internet penetration along with the rising adoption of smart devices is primarily driving the market for e-commerce platforms. Due to the increasing urbanization, several conventional brick-and-mortar businesses are getting inclined towards e-commerce platforms to expand their consumer base, control overhead costs, and improve product sales. Moreover, the emerging trend of online shopping, particularly among the millennial and urbanized population, for enhanced convenience and doorstep delivery is also augmenting the market growth in the country. Besides this, the growing consumer awareness towards numerous benefits of e-commerce platforms, including easy access to information regarding products, real-time shipping and delivery status, secured payment gateways, several discounts and cashback offers, etc., is further impelling the market growth. The increasing penetration of various international e-commerce companies that are offering advanced point-of-sale terminals, app-based commercial platforms, overseas delivery options, etc., is also bolstering the demand for e-commerce services in Germany. Other factors such as, the integration of online platforms with advanced technologies, such as live tracking, AI, predictive analytics, etc. and a shift towards online retail channels to mitigate the risk of viral infection upon human interaction at conventional stores due to the recent COVID-19 pandemic, will continue to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Germany E-commerce market, along with forecasts at the period 2021-2026. Our report has categorized the market based on type and transaction.
Breakup by Type:
Home Appliances
Apparels, Footwear and Accessories
Books
Cosmetics
Groceries
Others
Breakup by Transaction:
Business to Business (B2B)
Business to Consumer (B2C)
Consumer to Consumer (C2C)
Others
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Amazon.com, Inc., Ebay Inc., Idealo (Axel Springer SE), Lidl Stiftung & Co. KG, MediaMarkt, OBI GmbH & Co. Deutschland KG, Otto GmbH & Co KG, Tchibo GmbH, Thomann GmbH and Zalando SE.
Report Coverage:
Report Features
Details
Base Year of the Analysis
2020
Historical Period
2015-2020
Forecast Period
2021-2026
Units
US$ Million
Segment Coverage
Type, Transaction
Companies Covered
Amazon.com, Inc., Ebay Inc., Idealo (Axel Springer SE), Lidl Stiftung & Co. KG, MediaMarkt, OBI GmbH & Co. Deutschland KG, Otto GmbH & Co KG, Tchibo GmbH, Thomann GmbH and Zalando SE.
Customization Scope
10% Free Customization
Report Price and Purchase Option
Post-Sale Analyst Support
10-12 Weeks
Delivery Format
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report:
How has the Germany E-commerce market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Germany E-commerce market?
What is the breakup of the market based on the type?
What is the breakup of the market based on the transaction?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the Germany E-commerce market and who are the key players?
What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology 3 Executive Summary
4 Introduction
4.1 Market Overview
4.2 Key Driver and Challenges 5 Germany E-Commerce Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast 6 Market Breakup by Type
6.1 Home Appliances
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Apparel, Footwear and Accessories
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Books
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Cosmetics
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Groceries
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Others
6.6.1 Market Trends
6.6.2 Market Forecast 7 Market Breakup by Transaction
7.1 Business to Business (B2B)
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Business to Consumer (B2C)
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Consumer to Consumer (C2C)
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast 8 SWOT Analysis
8.1 Overview
8.2 Strengths
8.3 Weaknesses
8.4 Opportunities
8.5 Threats 9 Value Chain Analysis
10 Porters Five Forces Analysis
10.1 Overview
10.2 Bargaining Power of Buyers
10.3 Bargaining Power of Suppliers
10.4 Degree of Competition
10.5 Threat of New Entrants
10.6 Threat of Substitutes 11 Competitive Landscape
11.1 Market Share of Key Players
11.2 List of Key Players
11.3 Key Players Profile
11.3.1 Amazon.com, Inc.
11.3.1.1 Company Overview
11.3.1.2 Product Portfolio
11.3.1.3 Financials
11.3.1.4 SWOT Analysis
11.3.2 Ebay Inc.
11.3.2.1 Company Overview
11.3.2.2 Product Portfolio
11.3.2.3 Financials
11.3.2.4 SWOT Analysis
11.3.3 Idealo (Axel Springer SE)
11.3.3.1 Company Overview
11.3.3.2 Product Portfolio
11.3.4 Lidl Stiftung & Co. KG
11.3.4.1 Company Overview
11.3.4.2 Product Portfolio
11.3.5 MediaMarkt
11.3.5.1 Company Overview
11.3.5.2 Product Portfolio
11.3.6 OBI GmbH & Co. Deutschland KG
11.3.6.1 Company Overview
11.3.6.2 Product Portfolio
11.3.7 Otto GmbH & Co KG
11.3.7.1 Company Overview
11.3.7.2 Product Portfolio
11.3.7.3 Financials
11.3.7.4 SWOT Analysis
11.3.8 Tchibo GmbH
11.3.8.1 Company Overview
11.3.8.2 Product Portfolio
11.3.9 Thomann GmbH
11.3.9.1 Company Overview
11.3.9.2 Product Portfolio
11.3.9.3 Financials
11.3.10 Zalando SE
11.3.10.1 Company Overview
11.3.10.2 Product Portfolio
11.3.10.3 Financials
List of Figures
Figure 1: Germany: E-commerce Market: Major Drivers and Challenges
Figure 2: Germany: E-commerce Market: Sales Value (in Million US$), 2015-2020
Figure 3: Germany: E-commerce Market: Breakup by Type (in %), 2020
Figure 4: Germany: E-commerce Market: Breakup by Transaction (in %), 2020
Figure 5: Germany: E-commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 6: Germany: E-commerce (Home Appliances) Market: Sales Value (in Million US$), 2015 & 2020
Figure 7: Germany: E-commerce (Home Appliances) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 8: Germany: E-commerce (Apparels, Footwear and Accessories) Market: Sales Value (in Million US$), 2015 & 2020
Figure 9: Germany: E-commerce (Apparels, Footwear and Accessories) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: Germany: E-commerce (Books) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Germany" E-commerce (Books) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Germany: E-commerce (Cosmetics) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Germany: E-commerce (Cosmetics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Germany: E-commerce (Groceries) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Germany: E-commerce (Groceries) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Germany: E-commerce (Others) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Germany: E-commerce (Others) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Germany: E-commerce (Business to Business) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Germany: E-commerce (Business to Business) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Germany: E-commerce (Business to Consumers) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Germany: E-commerce (Business to Consumers) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Germany: E-commerce (Consumers to Consumers) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Germany: E-commerce (Consumers to Consumers) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Germany: E-commerce (Others) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Germany: E-commerce (Others) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Germany: E-commerce Industry: SWOT Analysis
Figure 27: Germany: E-commerce Industry: Value Chain Analysis
Figure 28: Germany: E-commerce Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Germany: E-commerce Market: Key Industry Highlights, 2020 and 2026
Table 2: Germany: E-commerce Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 3: Germany: E-commerce Market Forecast: Breakup by Transaction (in Million US$), 2021-2026
Table 4: Germany: E-commerce Market: Competitive Structure
Table 5: Germany: E-commerce Market: Key Players
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