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The Germany E-commerce market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 14% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
E-commerce, also known as electronic commerce, refers to the commercial transaction of goods and services over the internet. These transactions are primarily conducted via various business models, such as business-to-customer (B2C), business-to-business (B2B), and customer-to-customer (C2C). E-commerce platforms offer a number of advantages over the conventional brick-and-mortar solutions, such as minimized inventory cost, improved profit margins, various discounts, hassle-free delivery of goods and services, etc. As a result, these platforms are extensively utilized across diverse industries, including retail, travel and leisure, media streaming, financial services, etc.
In Germany, the high internet penetration along with the rising adoption of smart devices is primarily driving the market for e-commerce platforms. Due to the increasing urbanization, several conventional brick-and-mortar businesses are getting inclined towards e-commerce platforms to expand their consumer base, control overhead costs, and improve product sales. Moreover, the emerging trend of online shopping, particularly among the millennial and urbanized population, for enhanced convenience and doorstep delivery is also augmenting the market growth in the country. Besides this, the growing consumer awareness towards numerous benefits of e-commerce platforms, including easy access to information regarding products, real-time shipping and delivery status, secured payment gateways, several discounts and cashback offers, etc., is further impelling the market growth. The increasing penetration of various international e-commerce companies that are offering advanced point-of-sale terminals, app-based commercial platforms, overseas delivery options, etc., is also bolstering the demand for e-commerce services in Germany. Other factors such as, the integration of online platforms with advanced technologies, such as live tracking, AI, predictive analytics, etc. and a shift towards online retail channels to mitigate the risk of viral infection upon human interaction at conventional stores due to the recent COVID-19 pandemic, will continue to drive the market further.
IMARC Group provides an analysis of the key trends in each sub-segment of the Germany E-commerce market, along with forecasts at the period 2021-2026. Our report has categorized the market based on type and transaction.
Breakup by Type:
Breakup by Transaction:
The competitive landscape of the industry has also been examined with some of the key players being Amazon.com, Inc., Ebay Inc., Idealo (Axel Springer SE), Lidl Stiftung & Co. KG, MediaMarkt, OBI GmbH & Co. Deutschland KG, Otto GmbH & Co KG, Tchibo GmbH, Thomann GmbH and Zalando SE.
|Base Year of the Analysis||2020|
|Segment Coverage||Type, Transaction|
|Companies Covered||Amazon.com, Inc., Ebay Inc., Idealo (Axel Springer SE), Lidl Stiftung & Co. KG, MediaMarkt, OBI GmbH & Co. Deutschland KG, Otto GmbH & Co KG, Tchibo GmbH, Thomann GmbH and Zalando SE.|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option|
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
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