Market Overview:

The Germany E-commerce market is expected to exhibit a CAGR of 24.5% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

E-commerce, also known as electronic commerce, refers to the commercial transaction of goods and services over the internet. These transactions are primarily conducted via various business models, such as business-to-customer (B2C), business-to-business (B2B), and customer-to-customer (C2C). E-commerce platforms offer a number of advantages over the conventional brick-and-mortar solutions, such as minimized inventory cost, improved profit margins, various discounts, hassle-free delivery of goods and services, etc. As a result, these platforms are extensively utilized across diverse industries, including retail, travel and leisure, media streaming, financial services, etc.

In Germany, the high internet penetration along with the rising adoption of smart devices is primarily driving the market for e-commerce platforms. Due to the increasing urbanization, several conventional brick-and-mortar businesses are getting inclined towards e-commerce platforms to expand their consumer base, control overhead costs, and improve product sales. Moreover, the emerging trend of online shopping, particularly among the millennial and urbanized population, for enhanced convenience and doorstep delivery is also augmenting the market growth in the country. Besides this, the growing consumer awareness towards numerous benefits of e-commerce platforms, including easy access to information regarding products, real-time shipping and delivery status, secured payment gateways, several discounts and cashback offers, etc., is further impelling the market growth. The increasing penetration of various international e-commerce companies that are offering advanced point-of-sale terminals, app-based commercial platforms, overseas delivery options, etc., is also bolstering the demand for e-commerce services in Germany. Other factors such as, the integration of online platforms with advanced technologies, such as live tracking, AI, predictive analytics, etc. and a shift towards online retail channels to mitigate the risk of viral infection upon human interaction at conventional stores due to the recent COVID-19 pandemic, will continue to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Germany E-commerce market report, along with forecasts for the period 2022-2027. Our report has categorized the market based on type and transaction.

Breakup by Type:

• Home Appliances
• Apparels, Footwear and Accessories
• Books
• Cosmetics
• Groceries
• Others
   

Breakup by Transaction:

• Business to Business (B2B)
• Business to Consumer (B2C)
• Consumer to Consumer (C2C)
• Others
   

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Amazon.com, Inc., Ebay Inc., Idealo (Axel Springer SE), Lidl Stiftung & Co. KG, MediaMarkt, OBI GmbH & Co. Deutschland KG, Otto GmbH & Co KG, Tchibo GmbH, Thomann GmbH and Zalando SE.

Report Coverage:

Key Questions Answered in This Report:

• How has the Germany E-commerce market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Germany E-commerce market?
• What is the breakup of the market based on the type?
• What is the breakup of the market based on the transaction?
• What are the various stages in the value chain of the industry? 
• What are the key driving factors and challenges in the industry?
• What is the structure of the Germany E-commerce market and who are the key players?
• What is the degree of competition in the industry?