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Germany E-Commerce Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The Germany E-commerce market exhibited strong growth during 2015-2020. E-commerce, also known as electronic commerce, refers to the commercial transaction of goods and services over the internet. These transactions are primarily conducted via various business models, such as business-to-customer (B2C), business-to-business (B2B), and customer-to-customer (C2C). E-commerce platforms offer a number of advantages over the conventional brick-and-mortar solutions, such as minimized inventory cost, improved profit margins, various discounts, hassle-free delivery of goods and services, etc. As a result, these platforms are extensively utilized across diverse industries, including retail, travel and leisure, media streaming, financial services, etc.

In Germany, the high internet penetration along with the rising adoption of smart devices is primarily driving the market for e-commerce platforms. Due to the increasing urbanization, several conventional brick-and-mortar businesses are getting inclined towards e-commerce platforms to expand their consumer base, control overhead costs, and improve product sales. Moreover, the emerging trend of online shopping, particularly among the millennial and urbanized population, for enhanced convenience and doorstep delivery is also augmenting the market growth in the country. Besides this, the growing consumer awareness towards numerous benefits of e-commerce platforms, including easy access to information regarding products, real-time shipping and delivery status, secured payment gateways, several discounts and cashback offers, etc., is further impelling the market growth. The increasing penetration of various international e-commerce companies that are offering advanced point-of-sale terminals, app-based commercial platforms, overseas delivery options, etc., is also bolstering the demand for e-commerce services in Germany. Other factors such as, the integration of online platforms with advanced technologies, such as live tracking, AI, predictive analytics, etc. and a shift towards online retail channels to mitigate the risk of viral infection upon human interaction at conventional stores due to the recent COVID-19 pandemic, will continue to drive the market further. Looking forward, IMARC expects the Germany E-commerce market to grow at a CAGR of around 14% during the next five years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Germany E-commerce market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on product type, service type and transaction.

Breakup by Type:

  • Products
    • Home Appliances
    • Apparels, Footwear and Accessories
    • Books
    • Cosmetics
    • Groceries
    • Others
  • Services
    • Financial
    • Digital Content
    • Travel and Leisure
    • Others
       

Breakup by Transaction:

  • Business to Business (B2B)
  • Business to Consumer (B2C)
  • Consumer to Consumer (C2C)
  • Others
     

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Amazon.com, Inc., Ebay Inc., Idealo (Axel Springer SE), Lidl Stiftung & Co. KG, MediaMarkt, OBI GmbH & Co. Deutschland KG, Otto GmbH & Co KG, Tchibo GmbH, Thomann GmbH and Zalando SE.

Key Questions Answered in This Report:

  • How has the Germany E-commerce market performed so far and how will it perform in the coming years??
  • What has been the impact of COVID-19 on the Germany E-commerce market??
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the service type?
  • What is the breakup of the market based on the transaction?
  • What are the various stages in the value chain of the industry? 
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the Germany E-commerce market and who are the key players?
  • What is the degree of competition in the industry?

1     Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Market Overview
    4.2    Key Driver and Challenges
5    Germany E-Commerce Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Type
    6.1    Products 
        6.1.1 Home Appliances
           6.1.1.1 Market Trends
           6.1.1.2 Market Forecast
        6.1.2 Apparels, Footwear and Accessories
           6.1.2.1 Market Trends
           6.1.2.2 Market Forecast
        6.1.3 Books
           6.1.3.1 Market Trends
           6.1.3.2 Market Forecast
        6.1.4 Cosmetics
           6.1.4.1 Market Trends
           6.1.4.2 Market Forecast
        6.1.5 Groceries
           6.1.5.1 Market Trends
           6.1.5.2 Market Forecast
        6.1.6 Others
           6.1.6.1 Market Trends
           6.1.6.2 Market Forecast
    6.2    Services
        6.2.1 Financial
           6.2.1.1 Market Trends
           6.2.1.2 Market Forecast
        6.2.2 Digital Content
           6.2.2.1 Market Trends
           6.2.2.2 Market Forecast
        6.2.3 Travel and Leisure
           6.2.3.1 Market Trends
           6.2.3.2 Market Forecast
        6.2.4 Others
           6.2.4.1 Market Trends
           6.2.4.2 Market Forecast 
7    Market Breakup by Transaction
    7.1    Business to Business (B2B)
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Business to Consumer (B2C)
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Business to Business (B2B)
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Others
        7.4.1 Market Trends
        7.4.2 Market Forecast
8    SWOT Analysis
    8.1    Overview
    8.2    Strengths
    8.3    Weaknesses
    8.4    Opportunities
    8.5    Threats
9    Value Chain Analysis
10    Porters Five Forces Analysis

    10.1    Overview
    10.2    Bargaining Power of Buyers
    10.3    Bargaining Power of Suppliers
    10.4    Degree of Competition
    10.5    Threat of New Entrants    
    10.6    Threat of Substitutes 
11    Competitive Landscape
   11.1    Market Share of Key Players
   11.2    List of Key Players
   11.3    Key Players Profile  
        11.3.1    Amazon.com, Inc.
           11.3.1.1 Company Overview
           11.3.1.2 Product Portfolio
           11.3.1.3 Financials
           11.3.1.4 SWOT Analysis
        11.3.2    Ebay Inc.
           11.3.2.1 Company Overview
           11.3.2.2 Product Portfolio
           11.3.2.3 Financials
           11.3.2.4 SWOT Analysis
        11.3.3    Idealo (Axel Springer SE)
           11.3.3.1 Company Overview
           11.3.3.2 Product Portfolio
        11.3.4    Lidl Stiftung & Co. KG
           11.3.4.1 Company Overview
           11.3.4.2 Product Portfolio
        11.3.5    MediaMarkt
           11.3.5.1 Company Overview
           11.3.5.2 Product Portfolio 
        11.3.6    OBI GmbH & Co. Deutschland KG
           11.3.6.1 Company Overview
           11.3.6.2 Product Portfolio 
        11.3.7    Otto GmbH & Co KG
           11.3.7.1 Company Overview
           11.3.7.2 Product Portfolio
           11.3.7.3 Financials
           11.3.7.4 SWOT Analysis         
        11.3.8    Tchibo GmbH
           11.3.8.1 Company Overview
           11.3.8.2 Product Portfolio 
        11.3.9    Thomann GmbH
           11.3.9.1 Company Overview
           11.3.9.2 Product Portfolio
           11.3.9.3 Financials 
        11.3.10    Zalando SE
           11.3.10.1 Company Overview
           11.3.10.2 Product Portfolio 
           11.3.10.3 Financials

List of Figures

Figure 1: Germany: E-commerce Market: Major Drivers and Challenges
Figure 2: Germany: E-commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 3: Germany: E-commerce Market: Breakup by Type (in %), 2020
Figure 4: Germany: E-commerce Market: Breakup by Transaction (in %), 2020
Figure 5: Germany: E-commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 6: Germany: E-commerce (Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 7: Germany: E-commerce (Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 8: Germany: E-commerce (Products) Market: Breakup by Type (in %), 2020
Figure 9: Germany: E-commerce (Home Appliances) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Germany E-commerce Market (Home Appliances) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Germany: E-commerce (Apparels, Footwear and Accessories) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Germany: E-commerce (Apparels, Footwear and Accessories) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Germany: E-commerce (Books) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Germany E-commerce Market (Books) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Germany: E-commerce (Cosmetics) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Germany: E-commerce (Cosmetics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Germany: E-commerce (Groceries) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Germany E-commerce Market (Groceries) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Germany: E-commerce (Others) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Germany: E-commerce (Others) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Germany: E-commerce (Services) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Germany: E-commerce (Services) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Germany: E-commerce (Services) Market: Breakup by Type (in %), 2020
Figure 23: Germany: E-commerce (Financial) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Germany: E-commerce (Financial) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Germany: E-commerce (Digital Content) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: Germany E-commerce Market (Digital Content) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: Germany: E-commerce (Travel and Leisure) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Germany: E-commerce (Travel and Leisure) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: Germany: E-commerce (E-Tailing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: Germany E-commerce Market (E-Tailing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: Germany: E-commerce (Others) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: Germany: E-commerce (Others) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Germany: E-commerce (Business to Business) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Germany E-commerce Market (Business to Business) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Germany: E-commerce (Business to Consumers) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Germany: E-commerce (Business to Consumers) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: Germany: E-commerce (Consumers to Consumers) Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: Germany E-commerce Market (Consumers to Consumers) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: Germany: E-commerce (Others) Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: Germany: E-commerce (Others) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: Germany: E-commerce Industry: SWOT Analysis
Figure 42: Germany: E-commerce Industry: Value Chain Analysis
Figure 43: Germany: E-commerce Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Germany: E-commerce Market: Key Industry Highlights, 2020 and 2026
Table 2: Germany: E-commerce Market: Breakup by Type (in Million US$), 2021-2026
Table 3: Germany: E-commerce (Products) Market: Breakup by Type (in Million US$), 2021-2026
Table 4: Germany: E-commerce (Services) Market: Breakup by Type (in Million US$), 2021-2026
Table 5: Germany: E-commerce Market: Breakup by Transaction (in Million US$), 2021-2026
Table 6: Germany: E-commerce Market: Competitive Structure
Table 7: Germany: E-commerce Market: Key Players

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