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The Indian ghee market reached a value of INR 2,374 Billion in 2020. Ghee, which is widely used in Indian cooking, is the pure butter fat left over after the milk solids and water are removed from butter. It is very fragrant with a rich nutty taste and represents the second largest consumed dairy product in India, after liquid milk. The healthy growth of the market can be attributed to numerous forces. Population growth, rising disposable incomes, easy availability, and growing awareness about the benefits of ghee are some of the factors that are broadening the growth aspects of the market. Looking forward, IMARC Group expects the ghee market in India to exhibit strong growth during 2021-2026.
IMARC Group provides an analysis of the key trends in each sub-segment of the Indian ghee market report, along with forecasts for growth at the country level from 2021-2026. Our report has categorized the market based on type and region.
Breakup by Type:
The report has examined the Indian Ghee Market in 15 major states:
For each of the states, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. Currently, Uttar Pradesh represents the region with highest market share in the country. It is followed by Rajasthan and Madhya Pradesh.
Ghee Makret in India is highly fragmented with the presence of several small and large manufacturers competing in terms of price and quality. Some of the leading players in the market are:
The study gives an in-depth analysis of the ghee market landscape in India, covering the current, historical and future trends for ghee production along with its prices. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of the Indian ghee market along with breakup by segment, region and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian ghee market in any manner.
The ghee market in India was valued at INR 2,374 Billion in 2020.
The growing consumer awareness towards numerous benefits of ghee in improving digestion, enhancing muscular strength, curing eye disorders, etc., is currently driving the ghee market in India.
Sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of ghee.
Based on the sales, the ghee market in India can be segmented into retail and institutional. Currently, retail sales hold the majority of the total market share.
Based on the sector, the ghee market in India has been segregated into co-operative and private, where the co-operative sector currently represents the largest segment.
Based on the packaging, the ghee market in India can be categorized into 1kg, 0.5 kg, and 10-15 kg. Among these, 1kg currently exhibits a clear dominance in the market.
On a regional level, the market has been classified into Maharashtra, Uttar Pradesh, Andhra Pradesh, Tamil Nadu, Gujarat, Rajasthan, Karnataka, Madhya Pradesh, West Bengal, Bihar, Delhi, Kerala, Punjab, Orissa, and Haryana, where Uttar Pradesh currently dominates the market.
Some of the major players in the ghee market in India include GCMMF, RCDF, Mother Dairy, Patanjali and SMC Foods.
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