Ghee, which is widely used in Indian cooking, is the pure butter fat left over after the milk solids and water are removed from butter. It is very fragrant with a rich nutty taste and represents the second largest consumed dairy product in India, after liquid milk. A recently released report by IMARC Group, titled “Ghee Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, critically examines the Indian ghee market. The report finds that the market reached a value of around INR 1,990 Billion in 2018. The healthy growth of the market can be attributed to numerous forces. Population growth, rising disposable incomes, easy availability, and growing awareness about the benefits of ghee are some of the factors that are broadening the growth aspects of the market. According to the report, the market is further expected to grow at a CAGR of around 15% during 2019-2024.
The report has examined the Indian Ghee Market in 15 major states:
For each of the states, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. Currently, Uttar Pradesh represents the largest market, accounting for, majority of the total ghee market in the country. It is followed by Rajasthan and Madhya Pradesh. The competitive landscape of the Indian ghee market has also been covered in this report. Some of the prominent players operating in the market include GCMMF, RCDF, Mother Dairy, Patanjali, SMC Foods, etc.
The study gives an in-depth analysis of the ghee market landscape in India, covering the current, historical and future trends for ghee production along with its prices. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of the Indian ghee market along with breakup by segment, region and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian ghee market in any manner.
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