According to the latest report by IMARC Group, titled "Ghee Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the ghee market in India reached a value of INR 2,624 Billion in 2021. Ghee is generally prepared by separating milk solids and fat from processed butter. It is a pure form of butterfat that is usually produced after the water gets evaporated. It contains essential nutrients, including protein, vitamins, carbohydrates, calcium, and iron, that are a good source of energy and fat. Additionally, it has a rich nutty taste and is extensively utilized in the preparation of traditional medicines as well as South Asian and Middle Eastern cuisines. Unlike butter or other forms of fats, ghee is beneficial for healthy body development, thereby gaining widespread prominence across the globe.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Ghee Market in India Trends:
The market in India is primarily driven by the rising awareness regarding the health benefits offered by ghee among the masses. Its consumption aids in improving gut health and reducing inflammation, thereby providing an impetus to the market growth. In line with this, the increasing preference for leading a healthy lifestyle and the changing dietary patterns of individuals are providing a boost to the market growth. Moreover, the proliferation of restaurants offering traditional South Asian cuisines on the global level is creating a positive outlook for the market. Additionally, the widespread utilization of the product in the formulation of personal care products is providing an impetus to the market growth. The market is further driven by increasing investments by key players to manufacture premium product variants and the rising adoption of eco-friendly product packaging solutions. Other factors, including the inflating disposable income levels of the masses and easy product availability via online and offline organized retail channels, are further projected to drive the market growth across India. On account of the aforementioned factors, the market is expected to reach a value of INR 4,787 Billion by 2027, expanding at a CAGR of 10.5% during 2022-2027.
- On the basis of the type, the market has been bifurcated into cow ghee and desi ghee.
- Based on sales, the market has been bifurcated into the retail and institutional.
- Based on the basis of the region, the market has been divided into Maharashtra, Uttar Pradesh, Andhra Pradesh and Telangana, Tamil Nadu, Gujarat, Rajasthan, Karnataka, Madhya Pradesh, West Bengal, Bihar, Delhi, Kerala, Punjab, Orissa and Haryana. Currently, Uttar Pradesh holds the leading position in the market.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market. Some of these players include Gujarat Co-operative Milk Marketing Federation Ltd, Mother Dairy Fruits and Vegetables Pvt. Ltd., SMC Foods Limited, Bhole Baba Dairy Industries Ltd., Rajasthan Cooperative Dairy Federation Ltd (RCDF) and Parag Milk Foods Ltd.
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