The global gift packaging market size reached US$ 22.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 28.3 Billion by 2028, exhibiting a growth rate (CAGR) of 3.9% during 2023-2028.
Gifts are utilized to express gratitude towards family, friends, clients, etc., and to build a strong bond with them. Gift packaging refers to enclosing a present in a specific material to enhance its aesthetic value. Some of the commonly available packaging materials include gift boxes, sacks, bags, ribbons and bows, etc. These products are offered in several shapes, sizes, and colors to meet the individual requirements of the end users.
Gift Packaging Market Trends:
The emerging trend of gifting on different occasions, including farewell parties, birthdays, anniversaries, etc., along with the rising purchasing power of individuals is primarily driving the global gift packaging market. In line with this, the increasing penetration of corporate gifting culture as a strategic move amongst companies for promotion and establishing business relations with clients is also propelling the market growth. Additionally, the escalating need for corrugated gift boxes on account of their several beneficial properties, such as reusability, durability, attractive appearance, etc., is acting as another significant growth-inducing factor. Moreover, the emerging trend of minimal aesthetic gift packaging designs emphasizing on essential values is further augmenting the demand for wrapping paper. Apart from this, the introduction of eco-friendly packaging solutions like cloth bags owing to the growing environmental concerns is also stimulating the global market. Furthermore, the increasing requirement for customized and personalized prints, which offer consumers with new dimensions of flexibility, convenience, and design possibilities, is creating a positive outlook for the market. Numerous other factors, including the launch of a variety of gift boxes, such as slide sleeves and telescopic boxes, and the elevating popularity of digital printing solutions, are expected to drive the global gift packaging market in the coming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global gift packagingmarket report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, material and packaging.
Breakup by Product Type:
Breakup by Material:
Paper and Paperboards
Breakup by Packaging:
Breakup by Region:
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being DS Smith plc, Ebro Color GmbH, Hallmark Cards Inc., IG Design Group plc, International Packaging Corporation, Karl Knauer KG, Mondi plc, POL-MAK, Smurfit Kappa Group plc and Yama Ribbon & Bows Co. Ltd.
Base Year of the Analysis
Product Type, Material, Packaging, Region
Asia Pacific, Europe, North America, Latin America, Middle East and Africa
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
DS Smith plc, Ebro Color GmbH, Hallmark Cards Inc., IG Design Group plc, International Packaging Corporation, Karl Knauer KG, Mondi plc, POL-MAK, Smurfit Kappa Group plc and Yama Ribbon & Bows Co. Ltd.
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Key Questions Answered in This Report
The global gift packaging market was valued at US$ 22.5 Billion in 2022.
We expect the global gift packaging market to exhibit a CAGR of 3.9% during 2023-2028.
The emerging trend of gifting on numerous occasions, such as farewell parties, birthdays, anniversaries, etc., along with the introduction of eco-friendly packaging solutions, including paper wraps and cloth bags, is primarily driving the global gift packaging market.
The sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations, resulting in the temporary closure of numerous end-use industries for gift packaging.
Based on the product type, the global gift packaging market can be categorized into ribbons, wrapping papers, containers, boxes, and others. Currently, wrapping papers account for the majority of the total market share.
Based on the material, the global gift packaging market has been segregated into paper and paperboards, plastic, glass, and others. Among these, paper and paperboards currently hold the largest market share.
Based on the packaging, the global gift packaging market can be bifurcated into primary packaging, secondary packaging, and tertiary packaging. Currently, primary packaging exhibits a clear dominance in the market.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global gift packaging market include DS Smith plc, Ebro Color GmbH, Hallmark Cards Inc., IG Design Group plc, International Packaging Corporation, Karl Knauer KG, Mondi plc, POL-MAK, Smurfit Kappa Group plc and Yama Ribbon & Bows Co. Ltd.
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