According to the recent report by IMARC Group, titled “A2 Milk Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025,” the global A2 milk market size reached US$ 6,715 Million in 2019. Milk protein usually constitutes 80% casein in which beta-casein is the second-most prevalent type along with 13 others. A1 and A2 are the most common types of beta-casein in milk and A2 beta-casein aids in preventing stomach discomfort caused by regular milk in lactose-intolerant people. A2 milk is obtained from cow breeds like Jersey, Limousin, Guernsey, and Charolais. It has a tint of golden color and is processed with the low heat pasteurization method, which preserves the beneficial nutrients and bacteria in the milk. There are several health benefits associated with the consumption of A2 milk, owing to which it has gained immense traction across the globe. It helps in lowering the risk of autoimmune diseases, heart diseases, type 1 diabetes, impaired immune responses, and neurological impairment.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global A2 Milk Market Trends:
With a significant number of people suffering from lactose intolerance and the rising awareness about the negative health effects of A1 milk, the demand for A2 milk has significantly risen. In addition to this, the associated benefits of A2 milk, like promoting mental growth and boosting immunity, have also contributed to its rising sales all across the world. As a result, key players are coming up with product variants like cheese, infant formulas, paneer, butter, and yogurt to expand their product portfolio and widen their consumer base. Apart from this, growth in the food retail industry and inflating income levels are also propelling the market growth. Furthermore, companies are partnering with local brands to widen their reach and create a strong foothold in the market. For instance, the A2 Milk Company partnered with Agrifoods Cooperative in Canada in 2020 to gain exposure. On account of these factors, the market is expected to experience strong growth during the forecast period (2020-2025).
- Based on the end use, liquid milk exhibits a clear dominance in the market. Other segments include infant formula and other dairy products.
- On the basis of the distribution channel, the market has been categorized into convenience and grocery stores, online/non-store retailing, and supermarkets and hypermarkets. Among these, supermarkets and hypermarkets are the leading distribution channel for A2 milk.
- Region-wise, the market has been segmented into North America, Asia, Oceania, and Europe. Currently, Oceania represents the leading market, holding the majority of the total market share.
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