According to the latest report by IMARC Group, titled “A2 Milk Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the global A2 milk market reached a value of US$ 11.4 Billion in 2022. A2 milk is a variant of cow milk that contains only A2 beta-casein protein, which is healthy and easier to digest. It is produced by specific breeds of cows, such as Guernsey, Jersey, and Charolais, with a natural genetic variation that gives their milk a slightly different protein ratio than conventional milk. A2 milk is widely used in infant formulas, dairy products, confectionery, bakery goods, and milk-based beverages. It is the purest form of milk that is rich in proteins, calcium, potassium, phosphorous, riboflavin, thiamin, omega-3 fatty acids, and vitamins A, D, and B12. As compared to regular milk, A2 milk doesn’t cause digestive discomfort, reduces the risk of diabetes, prevents inflammation, and is suitable for people intolerant to lactose, natural sugar, and A1 beta-casein.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Global A2 Milk Market Trends:

The significant growth in food and beverage (F&B) sector across the globe is creating a positive outlook for the market. A2 milk is widely used in muffins, pancakes, smoothies, cupcakes, gravies, shakes, coffee, bakery goods, and dairy products, such as cheese, yogurt, butter, and ice cream. Furthermore, the rising consumer awareness regarding various product health benefits, such as enhancing good cholesterol, promoting cell and muscle growth, regulating blood pressure, strengthening bones and teeth, increasing metabolism, and building immunity, is acting as another growth-inducing factor. Apart from this, the introduction of innovative packaging solutions by manufacturers, such as glass and plastic bottles, pouches, cartons, and cans that are easy to transport and increase consumer convenience, is providing an impetus to the market growth. Moreover, increasing initiatives by several governments to support milk production and promote cow breeds that produce A2 milk is positively influencing the market growth. Other factors, including increasing health consciousness among consumers, easy product availability across various e-commerce platforms, and rising product utilization by lactose-intolerant individuals, are anticipated to drive the market growth. On account of the aforementioned factors, the market value is expected to reach US$ 29.2 Billion by 2028, exhibiting a CAGR of 16.8% during 2023-2028.

Market Summary:

• On the basis of the end use, the market has been divided into liquid milk, infant formula, and others. Currently, liquid milk exhibits a clear dominance in the market.
• Based on the distribution channel, the market has been categorized into supermarkets and hypermarkets, convenience and grocery stores, online/non-store retailing, and others. At present, supermarkets and hypermarkets dominate the market.
• On a regional basis, the market has been categorized into North America, Europe, Oceania, Asia, and others. Oceania holds the majority in the market currently.
• The competitive landscape of the industry has also been examined, with some of the key players being The A2 Milk Company Limited, Jersey Dairy, Lion Pty Limited (Pura and Dairy Farmers), and Fonterra.
   

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