Global Agritourism Market to Reach US$ 176.6 Billion by 2032, Catalyzed by Growing Demand for Immersive Travel Experience

June 02, 2023 | Agriculture

According to the latest report by IMARC Group, titled “Agritourism Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032," the global agritourism market size reached US$ 65.6 Billion in 2023. Agritourism refers to a form of tourism that involves visiting agricultural areas to experience farming and enjoy a rural environment. It includes fruit picking, cow milking, vegetable harvesting, livestock rearing, horticulture, crop cultivation, farm tours, agricultural workshops, and demonstrations. Agritourism provides a rich, immersive, and authentic experience to travelers filled with educational, entertainment, and sustainable activities. It allows visitors to reconnect with nature, escape busy and hectic city life, appreciate local agriculture, and learn more about regional traditions, cuisines, folklore, crafts, and cultural heritage. Agritourism also aids in boosting economic activities in rural areas, providing additional sources of income to farmers, and promoting agricultural literacy.


Agritourism Market Trends:

The growing demand for authentic and immersive travel experiences is one of the primary factors propelling the market growth. Agritourism provides a unique opportunity to connect with nature, experience rural life, and engage in various activities, such as fishing, horseback riding, farm stays, hiking, nature walks, animal interaction, traditional cooking classes, and harvest festivals. Along with this, the rising awareness and curiosity among the masses regarding agricultural practices and the origin of food products are acting as another growth-inducing factor. Furthermore, the implementation of supportive government policies to promote agritourism to boost economic activities, support local communities, and preserve cultural heritage is providing an impetus to the market growth. Additionally, the introduction of digital technology and online platforms, which improves the visibility and accessibility of agritourism offerings and allow travelers to book tickets conveniently, is positively influencing the market growth. Besides this, the adoption of agritourism activities by farmers and rural communities to promote sustainable practices, generate additional incomes, create job opportunities, enhance financial stability, and discourage farmer migrations to urban areas for employment is contributing to the market growth. Moreover, the growing impact of social media and influencer marketing, which aids in promoting the agritourism experience through travel blogs, photographs, and audio and video content, is supporting the market growth. Other factors, including increasing collaboration between local communities and tourism boards, the integration of health and wellness activities in agritourism, and changing travel behavior and preferences, are anticipated to drive the market growth. On account of the aforementioned factors, the market value is expected to reach US$ 176.6 Billion by 2032, exhibiting a CAGR of 11.45% during 2024-2032.


Market Summary:

  • On the basis of the tourist type, the market has been bifurcated into domestic and international.
  • Based on the activity, the market has been divided into on-farm sales, outdoor recreation, agritainment, educational tourism, accommodations, and others.
  • On the basis of the booking channel, the market has been bifurcated into online and offline.
  • Based on the sales channel, the market has been classified into travel agent and direct.
  • On a regional basis, the market has been categorized into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
  • The competitive landscape of the industry has also been examined, with some of the key players being Agrilys Voyages, Bay Farm Tours, Blackberry Farm LLC, Domiruth PeruTravel, Farm To Farm Tours, Field Farm Tours Ltd, Greenmount Travel, Harvest Fresh Farms, Liberty Hill Farm, Monteillet Fromagerie, Select Holidays, Stita Farm Tours and Willow-Witt Ranch.


Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Tourist Type, Activity, Booking Channel, Sales Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Agrilys Voyages, Bay Farm Tours, Blackberry Farm LLC, Domiruth PeruTravel, Farm To Farm Tours, Field Farm Tours Ltd, Greenmount Travel, Harvest Fresh Farms, Liberty Hill Farm, Monteillet Fromagerie, Select Holidays, Stita Farm Tours and Willow-Witt Ranch.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.


Contact Us:

IMARC Group
134 N 4th St.
Brooklyn, NY 11249, USA
Email: Sales@imarcgroup.com
Americas:- +1 631 791 1145 | Africa and Europe :- +44-753-713-2163 | Asia: +91-120-433-0800

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Global Agritourism Market to Reach US$ 176.6 Billion by 2032, Catalyzed by Growing Demand for Immersive Travel Experience
Purchase options




Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-713-2163

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARTI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More