Global Agritourism Market to Reach US$ 176.6 Billion by 2032, Catalyzed by Growing Demand for Immersive Travel Experience

June 02, 2023 | Agriculture

According to the latest report by IMARC Group, titled “Agritourism Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032," the global agritourism market size reached US$ 65.6 Billion in 2023. Agritourism refers to a form of tourism that involves visiting agricultural areas to experience farming and enjoy a rural environment. It includes fruit picking, cow milking, vegetable harvesting, livestock rearing, horticulture, crop cultivation, farm tours, agricultural workshops, and demonstrations. Agritourism provides a rich, immersive, and authentic experience to travelers filled with educational, entertainment, and sustainable activities. It allows visitors to reconnect with nature, escape busy and hectic city life, appreciate local agriculture, and learn more about regional traditions, cuisines, folklore, crafts, and cultural heritage. Agritourism also aids in boosting economic activities in rural areas, providing additional sources of income to farmers, and promoting agricultural literacy.

Agritourism Market Trends:

The growing demand for authentic and immersive travel experiences is one of the primary factors propelling the market growth. Agritourism provides a unique opportunity to connect with nature, experience rural life, and engage in various activities, such as fishing, horseback riding, farm stays, hiking, nature walks, animal interaction, traditional cooking classes, and harvest festivals. Along with this, the rising awareness and curiosity among the masses regarding agricultural practices and the origin of food products are acting as another growth-inducing factor. Furthermore, the implementation of supportive government policies to promote agritourism to boost economic activities, support local communities, and preserve cultural heritage is providing an impetus to the market growth. Additionally, the introduction of digital technology and online platforms, which improves the visibility and accessibility of agritourism offerings and allow travelers to book tickets conveniently, is positively influencing the market growth. Besides this, the adoption of agritourism activities by farmers and rural communities to promote sustainable practices, generate additional incomes, create job opportunities, enhance financial stability, and discourage farmer migrations to urban areas for employment is contributing to the market growth. Moreover, the growing impact of social media and influencer marketing, which aids in promoting the agritourism experience through travel blogs, photographs, and audio and video content, is supporting the market growth. Other factors, including increasing collaboration between local communities and tourism boards, the integration of health and wellness activities in agritourism, and changing travel behavior and preferences, are anticipated to drive the market growth. On account of the aforementioned factors, the market value is expected to reach US$ 176.6 Billion by 2032, exhibiting a CAGR of 11.45% during 2024-2032.

Market Summary:

  • On the basis of the tourist type, the market has been bifurcated into domestic and international.
  • Based on the activity, the market has been divided into on-farm sales, outdoor recreation, agritainment, educational tourism, accommodations, and others.
  • On the basis of the booking channel, the market has been bifurcated into online and offline.
  • Based on the sales channel, the market has been classified into travel agent and direct.
  • On a regional basis, the market has been categorized into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
  • The competitive landscape of the industry has also been examined, with some of the key players being Agrilys Voyages, Bay Farm Tours, Blackberry Farm LLC, Domiruth PeruTravel, Farm To Farm Tours, Field Farm Tours Ltd, Greenmount Travel, Harvest Fresh Farms, Liberty Hill Farm, Monteillet Fromagerie, Select Holidays, Stita Farm Tours and Willow-Witt Ranch.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Tourist Type, Activity, Booking Channel, Sales Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Agrilys Voyages, Bay Farm Tours, Blackberry Farm LLC, Domiruth PeruTravel, Farm To Farm Tours, Field Farm Tours Ltd, Greenmount Travel, Harvest Fresh Farms, Liberty Hill Farm, Monteillet Fromagerie, Select Holidays, Stita Farm Tours and Willow-Witt Ranch.
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Global Agritourism Market to Reach US$ 176.6 Billion by 2032, Catalyzed by Growing Demand for Immersive Travel Experience
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