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According to the latest report by IMARC Group, titled "AMOLED Display Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026," the global AMOLED display market size reached US$ 48.1 Billion in 2020. An AMOLED refers to a display technology that stands for Active-Matrix Organic Light Emitting Diodes. It is a type of OLED display that is widely used in smartphones as well as tablets, digital cameras, smartphones, gaming consoles, portable music players and music production hardware. An AMOLED display consists of thin-film transistors (TFT) behind each pixel that assist the electric current move across the entire display in a quicker manner. Their usage also enables each pixel to be activated faster and easy embedding into the display of varied sizes. These displays are generally characterized by a faster refresh rate and superior viewing angles. They also consume lesser power while offering improved and vivid picture quality and a better viewing experience to the users.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global AMOLED Display Market Trends:
The global market is majorly driven by the reduced average selling prices of smartphones. With rapid urbanization and shifting lifestyle preferences of the masses, this has impelled individuals to adopt smartphones with AMOLED display for better picture quality, high-resolution display, and enhanced viewing experience. Moreover, the increasing preference for online gaming using smartphone devices and gaming consoles manufactured using AMOLED display is also expected to create a positive outlook for the market. The market is further driven by the extensive research and development (R&D) activities conducted by key players. They are continually investing to develop innovative product variants with advanced technologies, which is provide a thrust to the market growth. For instance, Samsung Group, a South Korean multinational company, has launched Super AMOLED in the market that is equipped with a touch function that is integrated into the screen itself to provide an exceptional viewing experience for their users. On account of the aforementioned factors, the market is anticipated to grow at a CAGR of around 16% during 2021-2026.
Market Summary:
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