Global Anime Market to Reach US$ 46.8 Billion by 2028, Fostered by Rising Influence of Social Media

April 14, 2023 | Technology & Media

According to the latest report by IMARC Group, titled "Anime Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the global anime market size reached US$ 28.8 Billion in 2022. Anime is a form of animated entertainment that originates in Japan. It features a diverse range of themes and genres, such as action, romance, comedy, drama, science fiction, and fantasy. It is characterized by vivid graphics and colorful characters with imaginative storylines and is produced by teams of animators, writers, and voice actors using multiple animation techniques. It uses advanced technologies, including motion capture, augmented reality (AR), computer-generated imagery (CGI), the internet of things (IoT), virtual reality (VR), and artificial intelligence (AI). It is distributed theatrically over various OTT platforms and through home media, television broadcasts, and over the web. The increasing popularity of Japanese pop culture has led to a rise in anime-based restaurants and cafes globally, fueling the demand for anime content. 

Global Anime Market Trends:

The increasing number of over-the-top (OTT) platforms that are offering anime-based web series and movies is majorly driving the global market. Moreover, the growing popularity of anime content among the masses is also contributing to the overall growth of the demand. Besides, the increasing ownership of smart connected devices, and the growing affordability and accessibility to smartphones and internet services, are acting as another growth-inducing factor. Apart from this, several major companies are developing new technologies and techniques to create more visually stunning and engaging anime series, which are gaining prominence among individuals. Additionally, several key players are introducing anime-based merchandise, including printed tee-shirts, mobile covers, bottles, pens, notebooks, books, keychains, posters, and cards to expand their product portfolio and enhance the experience of individuals, thus impelling the market. Furthermore, the adoption of virtual reality technologies such as 3D, artificial intelligence, and blockchain in making anime content is providing a boost to the market. In line with this, the creation of customized content for the local geographical audience is significantly supporting the overall demand. Moreover, the growing adoption of electronic reading devices, such as e-readers, to enhance the experience of the reader is impacting the anime market positively. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 46.8 Billion by 2028, exhibiting a growth rate (CAGR) of 8.35% during 2023-2028. 

Market Summary:

  • On the basis of the revenue source, the market has been divided into T.V, movie, video, internet distribution, merchandising, music, pachinko, and live entertainment. Among these, merchandising exhibits a clear dominance in the market.
  • Based on the regional insights, the market has been categorized into North America (the United States, and Canada), Europe (Germany, France, United Kingdom, Italy, Spain, and others), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. Currently, Asia Pacific holds the leading position in the market.
  • The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market. Some of the key players include Aniplex of America Inc, Bones Inc, Crunchyroll, Kyoto Animation Co. Ltd., Madhouse Inc, P.A. Works Inc., Pierrot Co. Ltd, Shout! Factory LLC, Studio Ghibli Inc., Toei Animation Co. Ltd., and VIZ Media LLC (Shogakukan-Shueisha Productions Co. Ltd).

Report Scope:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Billion
Revenue Sources Covered T.V., Movie, Video, Internet Distribution, Merchandising, Music, Pachinko, Live Entertainment
Regions Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Aniplex of America Inc, Bones Inc, Crunchyroll, Kyoto Animation Co. Ltd., Madhouse Inc, P.A. Works Inc., Pierrot Co. Ltd, Shout! Factory LLC, Studio Ghibli Inc., Toei Animation Co. Ltd., VIZ Media LLC (Shogakukan-Shueisha Productions Co. Ltd), etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

134 N 4th St.
Brooklyn, NY 11249, USA
Americas:- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 | Asia: +91-120-433-0800, +91-120-433-0800

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Global Anime Market to Reach US$ 46.8 Billion by 2028, Fostered by Rising Influence of Social Media
Purchase options Year End sale

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-713-2163


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More