As per the latest report by IMARC Group, titled “Baby Carrier Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2027,” the global baby carrier market size reached US$ 538.3 Million in 2021. A baby carrier is a soft padded device worn by adults on their chest or back to carry and maintain physical contact with the baby. It has adjustable shoulder straps and waist belts that provide comfort to the baby and the wearer. It is made with different materials, such as denim linen, gauze, cotton, knit jersey, wool and nylon, that provide rigidity and durability. Nowadays, baby carriers are available in various colors, sizes and shapes, depending on the degree of support required. As these carriers offer security and freedom of movement while traveling or walking, they are gaining widespread popularity among parents.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global Baby Carrier Market Trends:
The market is primarily driven by the growing concerns among parents regarding the safety of their children. Besides this, the leading market players are introducing advanced ergonomic baby carriers with comfortable seating design and double adjustment waist belt that provides adequate support to the hips and spine of the babies. They are also incorporating high-quality breathable biomaterials that offer enhanced comfort to the baby and the wearer during extended periods. In addition, several manufacturers are integrating advanced technologies to expand their consumer base. For instance, BabyMoon Carriers introduced smart baby carriers for premature babies that are integrated with e-Textile biomonitoring sensors. These sensors collect vital signs in real-time, generate reports and provide personalized advice on the mobile app. Furthermore, the easy product availability on e-commerce channels, the increasing number of working women, and the growing influence of social media platforms on buying decisions of individuals are some of the other factors propelling the market growth. Looking forward, IMARC Group expects the market to reach US$ 675.5 Million by 2027, expanding at a CAGR of 4% during the forecast period (2022-2027).
- On the basis of the product type, the market has been segregated into buckled, wrap, sling, and other carriers.
- Based on the distribution channel, the market has been categorized into supermarkets and hypermarkets, specialty stores, online stores, and others.
- Region-wise, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
- The competitive landscape of the market has also been analyzed in the report, with some of the key players being Artsana S.p.A., Baby K’tan, BabyBjörn AB, Britax Child Safety Inc., Ergobaby, Firstcry Retail DWC-LLC, Goodbaby International Holdings Ltd., Lalabu LLC, Moby Wrap Inc. and Tomy Company Ltd.
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