Global Baby Diaper Rash Cream Market to Reach US$ 2.7 Billion by 2032, Propelled by the Rising Importance of Health and Hygiene

March 10, 2023 | Retail

The latest report by IMARC, titled “Baby Diaper Rash Cream Market Report by Gender (Female, Male), Type (Zinc Oxide-Based, Zinc Oxide Free), Distribution Channel (Supermarkets and Hypermarkets, Specialist Retailers, Medical Retailers, Online Stores, and Others), and Region 2024-2032”, finds that the global baby diaper rash cream market size reached US$ 1.6 Billion in 2023. Baby diaper rash cream refers to a product used to prevent skin problems in babies caused by wetness and friction, chemical allergies, and bacterial infection due to the frequent use of diapers. It also contains mineral oils, vitamins, and natural skin soothers, such as calendula, beeswax, and aloe vera. The antibacterial components of the cream aid in blocking moisture, which treats and prevents dry, rough and itchy skin. In recent years, baby diaper rash creams have gained traction as they form a protective layer between the infant’s skin and potential irritants, thus preventing skin irritation in the future.

Global Baby Diaper Rash Cream Market Trends:

One of the primary factors driving the market is the rising importance of health and hygiene among individuals. Additionally, various advantages associated with using rash creams are creating a positive market outlook. Other than this, there has been increasing awareness among millennial parents about the adverse effects of harmful chemical ingredients, such as phthalates and formaldehyde, which are used in the production of shampoos, creams, soaps, oils, and lotions. As a result, they are significantly shifting toward natural and organic products, which is propelling market growth. Moreover, the growing fungal and chemical infections are escalating the product demand to recondition and soften the baby’s skin. Furthermore, key players are extensively investing in promotional campaigns to retain a competitive edge and expand their consumer base. Other growth-inducing factors include the proliferation of hypermarkets and supermarkets and expanding e-commerce sector. Looking forward, IMARC Group expects the market value to reach US$ 2.7 Billion by 2032, expanding at a CAGR of 6% during the forecast period (2024-2032).

Market Summary:

  • Based on gender, the market has been bifurcated into female and male. Presently, the male segment clearly dominates the market.
  • On the basis of the type, the market has been segregated into zinc oxide-based and zinc-oxide free. Zinc oxide-based creams hold the largest market share.
  • Based on the distribution channel, the market has been segmented into supermarkets and hypermarkets, specialist retailers, medical retailers, online stores, and others. The majority of baby diaper rash creams are distributed through supermarkets and hypermarkets.
  • Region-wise, Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others) holds the leading position in the market. Other major regions include Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), , Middle East and Africa (Turkey, Saudi Arabia, Iran, the United Arab Emirates, and others), and Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, and others).
  • The competitive landscape of the market has also been analyzed, with some of the key players being Beiersdorf AG, Bepanthen (Bayer AG), Bio Veda Action Research Co., Burt’s Bees (The Clorox Company, Cetaphil, Chicco USA Inc. (Artsana USA Inc.), Johnson & Johnson, Mission Pharmaceutical Company, Mustela, NUK, Sebapharma GmbH & CO. KG, Sudocrem (Teva Pharmaceutical Industries Ltd), Summers Laboratories Inc., The Himalaya Drug Company, W.S. Badger Company, and Weleda International.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Gender, Type, Distribution Channel, Region
Region Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Turkey, Saudi Arabia, Iran, United Arab Emirates, Brazil, Mexico, Argentina, Colombia, Chile, Peru
Companies Covered Beiersdorf AG, Bepanthen (Bayer AG), Bio Veda Action Research Co., Burt's Bees (The Clorox Company), Cetaphil, Chicco USA Inc. (Artsana USA Inc.), Johnson & Johnson, Mission Pharmacal Company, Mustela, NUK, Sebapharma GmbH & Co. KG, Sudocrem (Teva Pharmaceutical Industries Ltd), Summers Laboratories Inc., The Himalaya Drug Company, W.S. Badger Company and Weleda International
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

30 N A
Tel No:(D) +91 120 433 0800
Americas:- +1 631 791 1145 | Africa and Europe :- +44-753-713-2163 | Asia: +91-120-433-0800

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Global Baby Diaper Rash Cream Market to Reach US$ 2.7 Billion by 2032, Propelled by the Rising Importance of Health and Hygiene
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-714-6104


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More