According to the latest report by IMARC Group, titled “Bath Soap Market Report by Product Type (Premium Products, Mass Products), Form (Solid Bath Soaps, Liquid Bath Soaps), Distribution Channel (Supermarkets and hypermarkets, Convenience stores, Pharmacies, Specialty Stores, Online, and Others), and Region 2025-2033,” the global bath soap market size reached USD 24.6 Billion in 2024. Bath soap is a skincare product that kills germs and reduces the risks of infections by preventing bacterial reproduction on the skin. It is formulated using propylene glycol, surfactants, moisturizers, and alkalis, such as caustic potash and caustic soda. As it aids in unclogging pores, moisturizing the skin, adding fragrance to the body, and maintaining the overall hygiene of an individual, the demand for bath soap is rising worldwide.
Global Bath Soap Market Trends:
Rising awareness among the masses about the importance of personal grooming and hygiene represents one of the key factors impelling the market growth. Along with this, the increasing prevalence of airborne diseases due to rising air pollution levels is escalating the demand for bath soaps to protect skin from pollutants. Moreover, the increasing number of hotels, guesthouses, and resorts is catalyzing the demand for bath soap. Additionally, the easy product availability through online and offline distribution channels, which include hypermarkets, supermarkets, convenience stores, and grocery stores, is driving the product sales. Furthermore, leading market players are focusing on formulating bath soap using organic ingredients to prevent skin allergies caused by harmful chemicals. They are also investing in packaging solutions and promotional activities, such as celebrity endorsements and advertisements on social media platforms, to attract a wider consumer base and increase their overall sales. Apart from this, rapid urbanization and the inflating income level of individuals is increasing the sales of premium products infused with moisturizing capabilities and exotic fragrances. In addition, shifting consumer preferences toward products formulated with distinctive formulas for men, women, and children is offering lucrative opportunities to industry investors. Moreover, governments of various countries are spreading awareness about the benefits of maintaining hygiene, especially in rural areas. This, in turn, is positively influencing the overall sales of bath soap. Looking forward, the market value is projected to reach USD 35.0 Billion by 2033, expanding at a CAGR of 3.57% during 2025-2033.
Market Summary
- Based on the product type, mass products represent one of the most popular product types, followed by premium products.
- On the basis of the form, solid bath soaps currently account for the biggest market share, followed liquid bath soaps.
- Based on the distribution channel, the market has been categorized into supermarkets and hypermarkets, convenience stores, pharmacies, specialty stores, online, and others.
- Region-wise, the market has been segmented into Asia Pacific, Europe, North America, Latin America, and Middle East and Africa. Amongst these, Asia Pacific enjoys the leading position in the market.
- The competitive landscape of the market has also been examined, with some of the key players being Procter and Gamble, Unilever PLC, and Colgate Palmolive.
Report Coverage:
Report Features |
Details |
Base Year of the Analysis |
2024 |
Historical Period |
2019-2024 |
Forecast Period |
2025-2033 |
Units |
Billion USD |
Segment Coverage |
Product Type, Form, Distribution Channel, Region |
Region Covered |
Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
Companies Covered |
Procter and Gamble, Unilever and Colgate Palmolive |
Customization Scope |
10% Free Customization |
Post-Sale Analyst Support |
10-12 Weeks |
Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
Contact Us:
IMARC Group
134 N 4th St.
Brooklyn, NY 11249, USA
Email: Sales@imarcgroup.com
Americas:- +1 631 791 1145 | Africa and Europe :- +44-753-713-2163 | Asia: +91-120-433-0800