IMARC Group’s latest report, titled “Bath Soap Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” finds that the global bath soap market size reached US$
22.7 Billion in 2022. Bath soap is a personal care product that is formulated using a combination of alkalis like caustic soda and caustic potash. It also consists of ingredients such as glycerin, vegetable or animal fats and other additives like allantoin, propylene glycol, sodium laureth sulfate, and triethanolamine. Bath soaps are used as a cleaning agent for unclogging pores, removing debris and dirt and conditioning the skin for a healthier appearance. Nowadays, they are available in various forms like bars and flakes, which individuals regularly utilize to soften the skin and maintain their hygiene.
Global Bath Soap Market Trends:
The global bath soap market is primarily driven by the growing awareness among the masses regarding personal hygiene and grooming. The increase in the population and economic growth has resulted in improving living standards, which is propelling the demand for soap across the world. Besides this, the leading market players are introducing innovative product variants targeted toward a specific consumer segment, such as children. Several manufacturers are also extensively investing in improving the aesthetic appearance of the product by using attractive and vibrant designs and colors of the packaging. Furthermore, the rising trend of product premiumization has encouraged consumers to shift toward using soaps made with natural and organic ingredients, such as aloe vera, shea butter, sea salt, lavender and calendula. On account of these factors, the market value is expected to reach US$
29.3 Billion by 2028, exhibiting a CAGR of
4.1% during the forecast period (2023-2028).
- Based on the product type, the market has been bifurcated into premium and mass products. Amongst these, mass products represent the most popular segment, holding the largest market share.
- On the basis of the form, the market has been divided into solid and liquid bath soaps. Solid bath soaps currently dominate the market.
- Based on the distribution channel, the market has been supermarkets and hypermarkets, convenience stores, pharmacies, specialty stores, online and others
- Region-wise, the market has been segmented into Asia Pacific, Europe, North America, Latin America, and Middle East and Africa. At present, Asia Pacific holds the leading position in the market.
- The competitive landscape of the market has been examined, with some key players being Procter and Gamble, Unilever and Colgate Palmolive.
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
Follow us on twitter: @imarcglobal