Global Bath Soap Market to Reach US$ 33.4 Billion by 2032, Stimulated by Rising Awareness About Sanitation and Hygiene

June 13, 2023 | Retail

According to the latest report by IMARC Group, titled “Bath Soap Market Report by Product Type (Premium Products, Mass Products), Form (Solid Bath Soaps, Liquid Bath Soaps), Distribution Channel (Supermarkets and hypermarkets, Convenience stores, Pharmacies, Specialty Stores, Online, and Others), and Region 2024-2032,” the global bath soap market size reached US$ 23.7 Billion in 2023. Bath soap is a skincare product that kills germs and reduces the risks of infections by preventing bacterial reproduction on the skin. It is formulated using propylene glycol, surfactants, moisturizers, and alkalis, such as caustic potash and caustic soda. As it aids in unclogging pores, moisturizing the skin, adding fragrance to the body, and maintaining the overall hygiene of an individual, the demand for bath soap is rising worldwide.

Global Bath Soap Market Trends:

Rising awareness among the masses about the importance of personal grooming and hygiene represents one of the key factors impelling the market growth. Along with this, the increasing prevalence of airborne diseases due to rising air pollution levels is escalating the demand for bath soaps to protect skin from pollutants. Moreover, the increasing number of hotels, guesthouses, and resorts is catalyzing the demand for bath soap. Additionally, the easy product availability through online and offline distribution channels, which include hypermarkets, supermarkets, convenience stores, and grocery stores, is driving the product sales. Furthermore, leading market players are focusing on formulating bath soap using organic ingredients to prevent skin allergies caused by harmful chemicals. They are also investing in packaging solutions and promotional activities, such as celebrity endorsements and advertisements on social media platforms, to attract a wider consumer base and increase their overall sales. Apart from this, rapid urbanization and the inflating income level of individuals is increasing the sales of premium products infused with moisturizing capabilities and exotic fragrances. In addition, shifting consumer preferences toward products formulated with distinctive formulas for men, women, and children is offering lucrative opportunities to industry investors. Moreover, governments of various countries are spreading awareness about the benefits of maintaining hygiene, especially in rural areas. This, in turn, is positively influencing the overall sales of bath soap. Looking forward, the market value is projected to reach US$ 33.4 Billion by 2032, expanding at a CAGR of 3.8% during 2024-2032.

Market Summary

  • Based on the product type, mass products represent one of the most popular product types, followed by premium products.
  • On the basis of the form, solid bath soaps currently account for the biggest market share, followed liquid bath soaps.
  • Based on the distribution channel, the market has been categorized into supermarkets and hypermarkets, convenience stores, pharmacies, specialty stores, online, and others.
  • Region-wise, the market has been segmented into Asia Pacific, Europe, North America, Latin America, and Middle East and Africa. Amongst these, Asia Pacific enjoys the leading position in the market.
  • The competitive landscape of the market has also been examined, with some of the key players being Procter and Gamble, Unilever PLC, and Colgate Palmolive.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Product Type, Form, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Procter and Gamble, Unilever and Colgate Palmolive
Customization Scope 10% Free Customization
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Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
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Global Bath Soap Market to Reach US$ 33.4 Billion by 2032, Stimulated by Rising Awareness About Sanitation and Hygiene
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