Bath soaps are regarded as a staple commodity. Falling under the category of personnel care products, bath soaps came into use around thousands of years ago. In recent years, the use of bath soaps have reduced in some countries due to the availability of substitutes, yet they continue to be the most popular cleansing product across the world. Bath soaps currently represent a multibillion dollar industry and according to IMARC Group, the total revenues of the global bath soap market exhibited moderate growth during 2015-2020. Several factors such as growing population, increasing awareness of hygiene among consumers, value addition, premiumisation and increasing demand from emerging markets are currently fostering the growth of the global bath soap market. Looking forward, the global bath soap market is expected to grow at a CAGR of 4.6% during the forecast period (2021-2026).
IMARC’s latest study “Bath Soap Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026” provides a detailed insight into the global bath soap market. The report has segmented the market on the basis of major regions. Asia-Pacific currently represents the biggest market for bath soaps accounting for around 40% of the total global demand. Asia-Pacific is followed by Europe and North America. The report has also analysed some of the key players operating in bath soap market. Procter & Gamble is the largest player accounting for 15% of the total global bath soap sales. Procter & Gamble is followed by Unilever and Colgate Palmolive.
This report provides a deep insight into the global bath soap industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a bath soap manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the bath soap industry in any manner.
Key Questions Answered in This Report
The global bath soap market size was valued at US$ 20.8 Billion in 2020.
According to the estimates by IMARC Group, the global bath soap market is expected to witness a CAGR of 5% from 2021 to 2026.
The growing consumer awareness towards maintaining proper health and hygiene represents one of the key drivers for the global bath soap market.
The emergence of innovative product variants with natural and organic ingredients, such as aloe vera, shea butter, sea salt, lavender, calendula, etc., represents one of the key trends in the global bath soap market.
Sudden outbreak of the COVID-19 pandemic has led to a dynamic shift in the sales of bath soaps from brick-and-mortar channels towards e-commerce platforms.
On the basis of the product type, the market has been bifurcated into premium and mass products. Currently, mass products hold the majority of the total market share.
On the basis of the form, the market has been divided into solid and liquid bath soaps. Among these, solid bath soaps represent the largest segment.
On the basis of the distribution channel, the market has been segmented into convenience stores, supermarkets and hypermarkets, pharmacies, specialty stores, and online. At present, convenience stores exhibit a clear dominance in the market.
Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where Asia Pacific dominates the global market.
The key companies in the global bath soap market are Procter & Gamble Company, Unilever NV/PLC, Colgate-Palmolive Company, etc.
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