Bath Soap Market

Market Overview:

The global bath soap market size reached US$ 22.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 29.3 Billion by 2028, exhibiting a growth rate (CAGR) of 4.1% during 2023-2028. The rising influence of social media, increasing number of airborne diseases, and the easy availability of the product via e-commerce websites represent some of the key factors driving the market.

Rising Awareness About Sanitation and Hygiene Maintenance Stimulating Market Growth

The bath soap market has been experiencing continuous growth. Sanitation and hygiene currently represent one of the major factors driving the demand for bath soaps around the world. Bath soaps aid in cleaning the skin by removing dirt, sweat, bacteria, and other impurities that accumulate on the surface of the skin. They also consist of ingredients that help keep the skin soft and hydrated.

Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

What is Bath Soap?

Bath soap is a personal care product formulated with various ingredients, such as surfactants, moisturizers, fragrances, propylene glycol, allantoin, triethanolamine, and alkaline solutions, that are used for cleansing the skin during bathing or showering. It can also consist of moisturizing ingredients, including glycerin or shea butter, which help keep the skin soft and hydrated. It aids in removing the dirt, sweat, oils, and other impurities from the surface of the skin and kills bacteria and other microorganisms. It works by emulsifying and lifting away dirt and oils from the surface of the skin and allowing them to be rinsed away with water. It is an essential component of the personal care routine as it helps in unclogging pores, removing dead cells, preventing acne, and healthy conditioning of the skin.

COVID-19 Impact:

The COVID-19 pandemic outbreak caused a significant impact on the bath soap industry and imposed unprecedented challenges on numerous countries. As the pandemic spread globally, the demand for bath soap and other personal care products increased rapidly. People were more concerned than ever about maintaining good hygiene to prevent the spread of the virus, which led to a surge in the sales of bath soap. As people became more aware about the importance of washing their hands frequently, there was a rise in the demand for soap that contained antibacterial agents, such as triclosan and benzalkonium chloride. Product manufacturers responded to this demand by increasing the production of antibacterial soap, which led to shortages in some areas. Moreover, with lockdowns and social distancing measures in place, people were hesitant to visit physical stores, and many turned to online shopping for their personal care needs. This led to an increase in online sales of bath soap and other personal care products with e-commerce platforms reporting a rise in demand for these products. The pandemic also led to disruptions in the supply chain for the bath soap industry. With factories and transportation systems shutting down in many parts of the world, manufacturers faced challenges in sourcing raw materials and getting their products to market. This led to delays in production and delivery times, which further exacerbated the supply chain issues.

Bath Soap Market Trends:

A strong influence of social media and the increasing awareness among individuals about personal health and hygiene represents one of the major factors driving the demand for bath soaps around the world. Moreover, rapid urbanization and the expanding purchasing power of individuals are catalyzing the demand for premium quality bath soaps. In addition, the rising use of bath soaps for protecting skin from infectious pollutants and the surging number of airborne diseases on account of the growing air pollution levels is influencing the market positively. Apart from this, several measures are being undertaken by governments of numerous countries, along with non-governmental organizations (NGOs), to spread awareness about hygiene products among individuals in rural areas. Furthermore, product manufacturers are launching environment friendly bathing soaps, which are made using organic and vegan ingredients, to expand their product portfolio. They are also focusing on introducing multifunctional and value-added products, such as bubble, moisturizing, and scented bath soaps, to improve their existing sales. Besides this, a considerable reliance on e-commerce websites offering vast catalogs, fast shipping facilities, and a hassle-free shopping experience is increasing the sales of bath soaps across the globe.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global bath soap market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on product type, form and distribution channel.

Product Type Insights:

• Premium Products
• Mass Products
   

The report has provided a detailed breakup and analysis of the bath soap market based on the product type. This includes premium products and mass products. According to the report, mass products represented the largest segment as it helps save money in the long run and reduces the amount of packaging waste generated from multiple smaller purchases. Moreover, it also allows individuals to stock up on essentials, which is generally useful during times of scarcity or when there are sales or discounts available.

Form Insights:

• Solid Bath Soaps
• Liquid Bath Soaps
   

A detailed breakup and analysis of the bath soap market based on the form has also been provided in the report. This includes solid bath soaps and liquid bath soaps. According to the report, solid bath soaps accounted for the largest market share as they are sold in minimal or recycling packaging that makes them environment friendly as compared to liquid soap. Moreover, solid bath soaps are more concentrated and tend to last longer. They are easily available in different scents and formulations to meet the specific skin care needs and preferences of consumers.

Distribution Channel Insights:

• Supermarkets and hypermarkets
• Convenience stores
• Pharmacies
• Specialty Stores
• Online
• Others
   

A detailed breakup and analysis of the bath soap market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, pharmacies, specialty stores, online, and others.

Regional Insights:

• Asia Pacific
• Europe
• North America
• Latin America
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, Europe, North America, Latin America, and the Middle East and Africa. According to the report, Asia Pacific was the largest market for bath soap. The rising population, improving living standards, and expanding purchasing power of consumers represents some of the major factors driving the Asia Pacific bath soap market. Moreover, the increasing consumer preferences towards value-added products with attractive packaging, distinctive formulas for men and women, and enhanced convenience are favoring the growth of the market in the region. Besides this, the growing physical appearance consciousness and spreading awareness about the benefits of maintaining personal hygiene is creating a positive outlook for the market in the region.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global bath soap market. Some of the companies covered in the report include:

• Procter and Gamble
• Unilever
• Colgate Palmolive
   

Please note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the bath soap market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global bath soap market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the bath soap industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.