Bath soaps are regarded as a staple commodity. Falling under the category of personnel care products, bath soaps came into use around thousands of years ago. In recent years, the use of bath soaps have reduced in some countries due to the availability of substitutes, yet they continue to be the most popular cleansing product across the world. Bath soaps currently represent a multibillion dollar industry and according to IMARC Group, the total revenues of the global bath soap market reached values worth US$ 19.5 Billion in 2018. Several factors such as growing population, increasing awarness of hygiene among consumers, value addition, premiumisation and increasing demand from emerging markets are currently fostering the growth of the global bath soap market. Looking forward, the market value is projected to reach US$ 25.9 Billion by 2024, expanding at a CAGR of 4.8% during 2019-2024.
IMARC’s latest study “Bath Soap Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024” provides a detailed insight into the global bath soap market. The report has segmented the market on the basis of major regions. Asia-Pacific currently represents the biggest market for bath soaps accounting for around 40% of the total global demand. Asia-Pacific is followed by Europe and North America. The report has also analysed some of the key players operating in bath soap market. Procter & Gamble is the largest player accounting for 15% of the total global bath soap sales. Procter & Gamble is followed by Unilever and Colgate Palmolive.
This report provides a deep insight into the global bath soap industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a bath soap manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the bath soap industry in any manner.
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