Global Beauty and Personal Care Products Market to Reach US$ 759.3 Billion by 2032, Impelled by Increasing Proliferation of Social Media

October 10, 2023 | Retail

According to the latest report by IMARC Group, titled “Beauty and Personal Care Products Market Report by Type (Conventional, Organic), Product (Skin Care, Hair Care, Color Cosmetics, Fragrances, and Others), Pricing (Mass Products, Premium Products), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, E-commerce, and Others), End User (Male, Female), and Region 2024-2032,” the global beauty and personal care products market size reached US$ 506.2 Billion in 2023. Beauty and personal care products encompass a wide range of items designed to enhance and maintain an individual's physical appearance, hygiene, and overall well-being. These products include cosmetics, skincare items, haircare products, fragrances, toiletries, and grooming essentials. Cosmetics like foundation, lipstick, and eyeshadow are used for makeup and beautification purposes. Skincare products such as cleansers, moisturizers, and sunscreen help maintain healthy skin. Haircare items comprise shampoos, conditioners, and styling products for hair hygiene and styling. Fragrances, like perfumes and colognes, add a pleasant scent. Toiletries like soap, toothpaste, and deodorant aid in personal hygiene. Grooming essentials such as razors, shaving creams, and skincare tools are utilized for personal grooming. At present, beauty and personal care products are gaining immense traction across the globe as they play a significant role in individuals' self-expression and self-care routines.

Global Beauty and Personal Care Products Market Trends:

The escalating demand for a wide array of beauty and personal care items due to the increasing consumer focus on personal grooming, self-expression, and well-being represents the primary factor driving market growth. As societies become more appearance-conscious, cosmetics, skincare, and hair care products have become integral to daily routines. Moreover, evolving beauty trends, influenced by factors like social media and celebrity endorsements, are positively influencing market growth. Apart from this, the rising awareness of health and sustainability has catalyzed market growth. In addition, an increasing number of consumers are seeking natural and organic beauty products, and companies are responding to this demand by offering eco-friendly and clean-label options, thus propelling market growth. In line with this, the advent of e-commerce and online beauty influencers that revolutionize how products are marketed and sold, providing consumers with convenient access to a vast range of choices, is another major growth-inducing factor. Besides this, the aging population further fuels the demand for anti-aging and skin care products, supporting market growth. Furthermore, the rapid expansion of the male grooming sector as men are increasingly adopting grooming and skincare routines is contributing to market growth. Looking forward, the market value is projected to reach US$ 759.3 Billion by 2032, expanding at a CAGR of 4.5% during 2024-2032.

Market Summary:

  • Based on the type, the market has been bifurcated into conventional and organic, wherein, conventional represents the leading segment.
  • On the basis of the product, the market has been segmented into skin care, hair care, color cosmetics, fragrances and others. At present, skincare accounts for the majority of the market share.
  • The market has been classified based on the pricing into mass and premium products. Currently, mass products exhibit a clear dominance in the market.
  • Based on the distribution channel, the market has been categorized into supermarkets and hypermarkets, specialty stores, e-commerce and others. Amongst these, supermarkets and hypermarkets hold the largest share in the market.
  • On the basis of the end user, the market has been segregated into male and female, wherein female dominates the market.
  • Region-wise, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Latin America (Brazil, Mexico and others) and the Middle East and Africa. Amongst these, Asia Pacific holds the leading position in the market.
  • The competitive landscape of the market has also been examined, with some of the key players being Avon Products (Natura & Co), Beiersdorf AG, Colgate-Palmolive Company, Johnson & Johnson, Kao Corporation, L'Oréal S.A., Mary Kay Inc., Procter & Gamble Company, Revlon, Inc. (MacAndrews & Forbes), Shiseido Company Limited, The Estée Lauder Companies Inc., and Unilever plc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Type
  • Product
  • Pricing
  • Distribution Channel
  • End User
  • Region
 Types Covered Conventional, Organic
Products Covered Skin Care, Hair Care, Color Cosmetics, Fragrances, Others
Pricing Covered Mass Products, Premium Products
Distribution Channels Covered Supermarkets and Hypermarkets, Specialty Stores, E-commerce, Others
End Users Covered Male, Female
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Avon Products (Natura & Co), Beiersdorf AG, Colgate-Palmolive Company, Johnson & Johnson, Kao Corporation, L'Oréal S.A., Mary Kay Inc., Procter & Gamble Company, Revlon, Inc. (MacAndrews & Forbes), Shiseido Company Limited, The Estée Lauder Companies Inc., Unilever plc, etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

134 N 4th St.
Brooklyn, NY 11249, USA
Americas:- +1 631 791 1145 | Africa and Europe :- +44-753-713-2163 | Asia: +91-120-433-0800

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Global Beauty and Personal Care Products Market to Reach US$ 759.3 Billion by 2032, Impelled by Increasing Proliferation of Social Media
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-714-6104


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More