Beauty and Personal Care Products Market

Beauty and Personal Care Products Market Size and Share:

The global beauty and personal care products market size was valued at USD 529.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 802.6 Billion by 2033, exhibiting a CAGR of 4.2% during 2025-2033. Asia-Pacific currently dominates the market, holding a market share of over 37.2% in 2024. Rising disposable incomes and increasing consumer demand for self-care continue to support the market. The new consumer inclination towards premium and personalized beauty solutions is a transformation being readily adopted by beauty brands. Furthermore, the transition away from conventional brands toward organic, sustainable, and cruelty-free products signifies a philosophical shift in consumer preferences, leading brands to design new, clean formulations and environmentally friendly packaging.

The global beauty and personal care products market demand is increasing significantly due to the rising disposable incomes, increased consumer awareness about personal grooming, and a growing focus on self-care. Urbanization and the influence of social media are also significantly shaping beauty trends, making beauty products more accessible and desirable. As per the beauty and personal care products market analysis, the demand for organic, sustainable, and cruelty-free products is steadily rising, as individuals are becoming more conscious of the ingredients in their skincare products. Innovation in product formulations, such as anti-aging and multifunctional products, is further propelling the beauty and personal care products market growth, catering to diverse consumer needs worldwide.

The United States is emerging as a key regional market for beauty and personal care products, primarily driven by the growing focus on health, wellness, and self-care. Increasing disposable incomes and a rising number of working professionals have led to greater demand for premium and convenient beauty solutions. Moreover, the influence of social media and beauty influencers has significantly shaped consumer preferences, driving trends toward anti- skincare, aging, and clean beauty products. Additionally, advancements in formulations, such as innovative anti-aging and multi-functional products, is expanding the beauty and personal care products market outlook by meeting diverse consumer needs.

Beauty and Personal Care Products Market Trends:

Changing User Preferences and Lifestyle

Beauty and personal care products market forecast indicates significant growth due to the evolving preferences and lifestyles of consumers worldwide. Individuals are focusing on taking care of their appearance and well-being more than ever before. With access to a wider variety of products and information, individuals are becoming more conscious of personal grooming and hygiene. As reported by GfK, a 22-country survey revealed that women spend an average of almost five hours a week on personal grooming. Besides this, the rise in the collection of personalized beauty care is a notable factor driving the beauty and personal care products market demand. Moreover, brands can now customize product recommendations to specific skin types, concerns, and desired end results due to technological advances such as artificial intelligence (AI) and machine learning (ML). For instance, personalized skincare brand Curology announced the addition of a hair care category with its newest innovation in 2024. This hair care range provides telehealth, personalization, and multi-ingredient compounding aspects for hair growth.

Rising Trend of Natural and Organic Products

The beauty and personal care products market share is expanding significantly as individuals are becoming more conscious of the synthetic chemicals traditionally found in beauty and personal care products, which can be harmful to their skin. This rising awareness is propelling the demand for natural and organic solutions. According to The International Natural and Organic Cosmetics Association, The Natural and Organic Cosmetics (NOC) market is rapidly growing due to a 25% consumer preference for eco-friendly products with natural ingredients, recyclable packaging, and ethical sourcing, reflecting sustainability-driven innovation and rising transparency demands. According to the beauty and personal care products market overview, the trend has also witnessed an increase in terms of the number of individuals seeking plant-based ingredients, cruelty-free manufacturing, and sustainable packaging. This change in user behavior is encouraging numerous brands to reformulate their products accordingly. For instance, Anherb Natural launched their new product line in the cosmetics industry in 2023 offering products that are all natural, safe, and provide exceptional results.

Increasing Geriatric Population and Demand for Anti-Aging Products

There is a steady rise in the global geriatric population, particularly in more developed regions. As individuals age, they start to worry about the radiance of their skin. This produces a high demand for anti-aging and skin care products. According to the World Health Organization (WHO), by 2050, the global population aged 60+ will double to 2.1 Billion, with 80% in low- and middle-income countries. Moreover, in recent times, more individuals are seeking products with retinol and hyaluronic acid or peptides as they provide flawless and youthful-looking skin. In addition, advancements in dermatology and cosmetology are leading to the development of innovative anti-aging treatments and products. Furthermore, the growing demand for anti-aging products, including moisturizers, serums, and toners that help reduce wrinkles, fine lines, and age spots, provides a positive prospect to the beauty and personal care product market outlook.

Beauty and Personal Care Products Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global beauty and personal care products market, along with forecasts at the global, regional, and country levels from 2025-2033. The market has been categorized based on type, product, pricing, distribution channel, and end user.

Analysis by Type:

• Conventional
• Organic

Conventional stands as the largest component in 2024, holding a market share of over 87.5%. Affordability and accessibility drive the demand for mainstream or conventional beauty and personal care products. Conventional choices tend to be more economical, and this trend often draws price-conscious buyers. Conventional products are also more easily accessible to consumers who do not live in a city or near specific stores such as specialty organic shops. In addition, some individuals choose conventional products as they trust long-standing established brands and proven formulations which support this market segment.

Analysis by Product:

• Skin Care
• Hair Care
• Color Cosmetics
• Fragrances
• Others

Skin care leads the market in 2024, holding a market share of over 27.7%. As per a report published by the IMARC Group, the global skincare products market is expected to reach USD 230.1 Billion by 2032. The growing awareness about skincare and self-care is influencing the demand for beauty and personal care products. Increased awareness about the need to take care of skin as a cosmetic aid and also in terms of overall well-being and health has catalyzed the demand for skincare products. Pollution, stress, as well as lifestyle choices, have made individuals more vigilant toward the need for optimum skincare products, which is propelling industry expansion.

Analysis by Pricing:

• Mass Products
• Premium Products

Mass products represent the leading market segment in 2024, holding a market share of over 71.8%. The demand for mass beauty and personal care products caters to budget-conscious individuals who seek quality products without the premium price tag. In line with this, mass-market brands often benefit from economies of scale, allowing them to offer competitive prices while maintaining reasonable product quality. Furthermore, mass beauty products are readily available in various retail channels, including supermarkets and drugstores, making them convenient for consumers seeking quick and convenient shopping experiences. The combination of affordability and accessibility makes mass beauty and personal care products an attractive option for a broad user base, bolstering their demand.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• E-commerce
• Others

Supermarkets and hypermarkets exhibit a clear dominance in the market in 2024, holding a market share of over 28.5%. These stores offer convenience and one-stop shopping experience, which makes supermarkets and hypermarkets make them a popular retail channel among individuals. Consumers prefer the ability to browse a wide array of products under one roof, making it easy to compare brands and prices. In addition to this, these retail outlets often provide promotional offers and discounts, incentivizing shoppers to purchase beauty and personal care items while doing their regular grocery shopping. This convenience, combined with the opportunity to discover new products and the immediate availability of essentials, makes supermarkets and hypermarkets a preferred distribution channel for numerous individuals.

Analysis by End User:

• Male
• Female

Female dominates the market in 2024, holding a market share of over 61.8%. The evolving societal norms and increased awareness about self-care are propelling the demand for beauty and personal care products among females. Moreover, according to an article published on Civic Science in 2023, women are more than two times likely to have a skincare routine than men. As a result, beauty and personal care brands have started offering more gender-specific products, catering to female users. Furthermore, the rise of grooming trends among women and the promotion of self-expression through beauty products have further increased the demand for these items, making them a part of everyday routines for females.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, Asia-Pacific accounted for the largest market share, holding a market share of over 37.2%. The beauty and personal care products market is experiencing remarkable growth in this region, primarily driven by the rising transition to urban lifestyles and heightened emphasis on personal grooming and appearance. This, in combination with the influence of social media, celebrity endorsements, and the desire for flawless beauty standards, is propelling the demand for cosmetics, skincare, and hair care products. Additionally, the market in Asia Pacific is characterized by a strong preference for natural and herbal ingredients, which has led to the development and popularity of products catering to these preferences. Moreover, there is an increase in the preference for Korean skincare products among consumers, as they provide flawless skin. For instance, Korean skincare brand Skin1004 launched its skincare items in the Indian market on Reliance Retail's beauty platform Tira Beauty in March 2024.

Key Regional Takeaways:

United States Beauty and Personal Care Products Market Analysis

The industry is thriving primarily due to a rise in consumer demand for customized creative solutions. By focusing on sustainability, companies are launching eco-friendly products and packaging that reflect evolving consumer priorities. The growth of e-commerce and digital platforms also allows for direct engagement with consumers, improving personalized shopping experiences and expanding access to diverse demographics. A survey by the Pew Research Center revealed that 95% of adults in the U.S. have access to the Internet, and 90% have a smartphone, while 80% have a home subscription for high-speed Internet. In addition, high-end and natural products are gaining popularity, driven by health-conscious shoppers who value quality more than price. Apart from this, social media influencers and digital marketing techniques are significantly influencing buying choices. For instance, social media influencers in the United States constitute 9. 8% of Instagram profiles and are expected to account for 3% of the overall population by 2022, greatly benefiting beauty and personal care brands by leveraging their sway in areas such as California and New York, where influencer density is significant.  Besides this, a focus on research and development (R&D) is resulting in innovative formulations, such as organic and cruelty-free alternatives that engage a socially aware audience.

Asia Pacific Beauty and Personal Care Products Market Analysis

The Asia Pacific region is experiencing a rise in consumer expenditure, characterized by a rapidly growing middle class and rising disposable incomes. The World Economic Forum reports that the middle class in Asia is expected to increase from 2 Billion in 2020 to 3. 5 Billion by 2030, which will account for two-thirds of the global middle class. This rapid growth of the market, driven by increasing disposable incomes, offers significant prospects for personal care products as spending on these items rises. Moreover, both domestic and international brands are taking advantage of the heightened interest in beauty routines that are deeply rooted in cultural traditions. Natural ingredients and herbal offerings are particularly in demand, attracting consumers who seek genuine and safe alternatives. The move toward digital shopping, including mobile commerce, is further improving accessibility and enhancing convenience for buyers. In addition, social media platforms and live-streaming sales events are significantly influencing purchasing patterns, particularly among younger audiences. Besides this, government initiatives that promote local production and foster export growth are also bolstering the industry. The diversity in this region further propels the demand for customized solutions, leading brands to develop products that address distinct skin types and individual tastes.

Europe Beauty and Personal Care Products Market Analysis

The beauty and personal care products industry is transforming in Europe, driven by strict regulations that ensure high-quality and safe products. Consumers in this region are leaning toward sustainable and ethical choices, prompting brands to adopt eco-friendly manufacturing methods and provide cruelty-free options. The need for high-end and organic products is also increasing, as consumers emphasize products with health advantages and natural backgrounds. Retailers are taking advantage of this trend by providing exclusive collections and designing engaging in-store experiences. Moreover, the rise of digitalization has altered buying habits, with online platforms enabling cross-border trade and allowing smaller brands to connect with a wider audience. Digitalisation has also changed the way beauty and personal care items are bought, with 90% of EU citizens using the internet weekly in 2023, highlighting the industry's potential for growth through improved online interaction and accessibility. In addition, the seasonal demand rise, particularly during festive periods, provides profitable chances for brands to launch limited-edition ranges. Apart from this, the geriatric demographic in Europe also fuels interest in anti-aging and skincare developments, while younger consumers are curious about trendy and innovative formulations. Investments in packaging that showcases luxury and sustainability enable brands to retain a competitive advantage in this sophisticated marketplace.

Latin America Beauty and Personal Care Products Market Analysis

The Latin America beauty and personal care product sector is expanding, propelled by a rising urban population that seeks contemporary solutions aligned with global trends. As reported by the World Economic Forum, Latin America, the most urbanized region worldwide, saw urbanization increase from 30% in 1950 to over 85% by 2010, with projections suggesting 90% by 2050. This rapid urbanization is propelling the demand for beauty and personal care products as urban lifestyles focus on self-care and grooming. Local traditions blend seamlessly with cutting-edge formulations, appealing to a diverse range of consumer groups. In addition, technological advancements are vital in reaching consumers in remote areas, while social media shapes preferences and efficiently markets products. Furthermore, affordable options are gaining popularity in this cost-sensitive market, offering broad access without compromising quality. Apart from this, collaborations between brands and retailers ensure a strong foothold in developing markets in the region. The focus on natural ingredients resonates with consumers who value safety and efficacy in their choices, resulting in consistent growth throughout Latin America.

Middle East and Africa Beauty and Personal Care Products Market Analysis

The Middle East and Africa region is adopting high-quality solutions, indicating a shift toward premium formulations that appeal to luxury-focused consumers. Traditional methods and herbal formulations continue to hold significance, providing an excellent combination of contemporary and traditional practices. Rapid urban expansion and increasing disposable income are also propelling the demand for tailored offerings that address specific requirements. Moreover, e-commerce platforms are expanding, facilitating easy access to a variety of products, particularly in remote areas. This expanding e-commerce market in the region generates substantial opportunities for beauty and personal care products to enhance their online presence and increase sales. In addition, collaborations with local distributors assist international brands in establishing a solid footprint. A focus on halal-certified products appeals to culturally conscious consumers, promoting further expansion. Seasonal demand, shaped by cultural festivals and events, also aids in consistent market growth.

Competitive Landscape:

Key players in the beauty and personal care products market are implementing various strategies to drive market growth. Numerous companies are focusing on product innovation, developing new formulations that cater to emerging consumer preferences, such as natural, organic, and clean beauty products. Leading brands are also investing heavily in research and development to create multifunctional, skin-friendly, and eco-conscious products. Additionally, brands are expanding their product portfolios to target niche segments, such as men's grooming, anti-aging, and personalized skincare. They are also increasingly utilizing digital platforms, social media, and influencer partnerships to enhance brand visibility and consumer engagement. Furthermore, sustainability efforts, including eco-friendly packaging and cruelty-free initiatives, are aligning with growing consumer demand for ethical products.

The report provides a comprehensive analysis of the competitive landscape in the beauty and personal care products market with detailed profiles of all major companies, including:

• Avon Products (Natura & Co)
• Beiersdorf AG
• Colgate-Palmolive Company
• Johnson & Johnson
• Kao Corporation
• L'Oréal S.A.
• Mary Kay Inc.
• Procter & Gamble Company
• Revlon, Inc. (MacAndrews & Forbes)
• Shiseido Company Limited
• The Estée Lauder Companies Inc.
• Unilever plc

Latest News and Developments:

• June 2024: Ananta Capital acquired a controlling 55% stake in the personal care brand Anveya Living, signaling its commitment to expanding its footprint in the beauty and wellness industry. The investment focuses on driving innovation in hair and skincare product lines, catering to the growing popularity of clean beauty solutions. Funds will be strategically utilized for the development of new products, aligning with modern consumer trends. Additionally, this partnership aims to propel Anveya's global expansion, leveraging Ananta Capital’s expertise and resources.
• May 2024: Olay has unveiled its latest offering, cleansing melts, an innovative, water-activated, dissolving cleansing square. Available in three formulations, namely vitamin C, hyaluronic acid, and retinol, these products cater to diverse skin needs while offering convenience and precision. The launch is part of Olay’s strategy to enhance their cleansing category by addressing key skincare concerns such as dullness, hydration, and anti-aging. By introducing this unique product, Olay aims to redefine cleansing routines and solidify its position as a leader in skincare innovation.
• August 2023: L’Oréal finalized the acquisition of Aesop, a distinctive luxury beauty brand, as per the terms revealed in April 2023. This move strengthens L’Oréal’s presence in the high-end beauty market, leveraging Aesop’s loyal customer base and unique offerings. The acquisition aligns with L’Oréal’s strategy to expand its portfolio of premium brands. Aesop is expected to benefit from L’Oréal’s global resources and expertise.
• August 2023: Kao Corporation entered an agreement to acquire Bondi Sands, a leading Australian sun product brand specializing in self-tanning, suncare, and skincare. This acquisition aims to enhance Kao’s global footprint in the suncare and skincare industry while leveraging Bondi Sands’ innovative product lineup. The partnership is expected to combine Kao’s technological expertise with Bondi Sands’ strong market presence. It marks a significant step for Kao in diversifying its offerings.

Beauty and Personal Care Products Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the beauty and personal care products market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global beauty and personal care products market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the beauty and personal care products industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.