Global Beer Packaging Market to Reach US$ 33.2 Billion by 2032, Stimulated by the Changing Consumer Preferences

September 22, 2023 | Packaging

According to the latest report by IMARC Group, titled “Beer Packaging Market Report by Material Type (Glass, Metal, Polyethylene Terephthalate (PET)), Packaging Type (Can, Bottle, Keg, and Others), Form (6-Pack, 4-Pack, 12-Pack), and Region 2024-2032,” the global beer packaging market size reached US$ 25.1 Billion in 2023. Beer packaging refers to the process of enclosing and protecting beer for distribution and consumption. It plays a vital role in preserving the quality and integrity of the beverage. Typically, beer is packaged in various formats, including bottles, cans, and kegs. Each type of packaging offers distinct advantages. Bottles are a classic choice, often made from glass, which protects the beer from light and oxygen, maintaining its flavor. Additionally, they come in various sizes, from standard 12-ounce bottles to larger ones for sharing. Cans have gained popularity due to their portability, affordability, and ability to shield beer from light, which can cause off-flavors. Kegs, commonly used in bars and restaurants, hold larger volumes of beer and are perfect for draft systems.

Global Beer Packaging Market Trends:

Changing consumer preferences play a significant role in shaping beer packaging trends. Consumers are increasingly looking for convenience and eco-friendly options. This has led to a surge in demand for cans due to their portability and recyclability. Additionally, sustainability has become a key driver in the beer packaging market. Breweries are adopting eco-friendly materials and practices to reduce their carbon footprint. This includes the use of recycled materials, lightweight packaging, and innovative designs that minimize waste. Other than this, packaging is a vital element of brand identity in the beer industry. Eye-catching designs and unique packaging materials help breweries stand out in a crowded market. Creative labeling and packaging can attract consumers and boost sales. Besides this, the choice of packaging impacts the beer's shelf life and distribution capabilities. Glass bottles offer excellent protection against light and oxygen, while cans are known for their durability and resistance to breakage during transport. In line with this, economic conditions, including inflation and raw material costs, can affect the pricing and availability of packaging materials, which in turn impacts the choices made by breweries. Furthermore, the global beer market is increasingly interconnected, leading to the standardization of packaging formats and the adoption of best practices from different regions. Moreover, stringent regulations regarding alcohol packaging and labeling vary from region to region. Compliance with these regulations is critical for breweries to avoid legal issues and maintain consumer trust. Looking forward, the market value is projected to reach US$ 33.2 Billion by 2032, expanding at a CAGR of 3.06% during 2024-2032.

Market Summary:

  • Based on the material type, the market has been segmented as glass, metal, and polyethylene terephthalate (PET). Currently, glass represents the most popular material type used in beer packaging.
  • On the basis of the packaging type, the market has been divided into can, bottle, keg, and others. Presently, can accounted for the largest market share.
  • Based on the form, the market has been segregated into 6-pack, 4-pack, and 12-pack. Currently, 6-pack is the largest segment in the market.
  • Region-wise, the market has been segmented into North America ( the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Middle East and Africa, and Latin America (Brazil, Mexico, and others) Amongst these, North America holds the leading position in the market.
  • The competitive landscape of the market has also been examined, with some of the key players being Amcor plc, Ardagh Group S.A., Ball Corporation, Berlin Packaging, Carlsberg A/S, Crown Holdings Inc., Nampak Ltd., O-I Glass Inc., Plastipak Holdings Inc., Smurfit Kappa Group plc, Verallia, and WestRock Company.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Material Types Covered Glass, Metal, Polyethylene Terephthalate (PET)
Packaging Types Covered Can, Bottle, Keg, Others
Forms Covered 6-Pack, 4-Pack, 12-Pack
Regions Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Amcor plc, Ardagh Group S.A., Ball Corporation, Berlin Packaging, Carlsberg A/S, Crown Holdings Inc., Nampak Ltd., O-I Glass Inc., Plastipak Holdings Inc., Smurfit Kappa Group plc, Verallia, WestRock Company, etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

134 N 4th St.
Brooklyn, NY 11249, USA
Americas:- +1 631 791 1145 | Africa and Europe :- +44-753-713-2163 | Asia: +91-120-433-0800

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Global Beer Packaging Market to Reach US$ 33.2 Billion by 2032, Stimulated by the Changing Consumer Preferences
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-713-2163


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More