Beer Packaging Market Report by Material Type (Glass, Metal, Polyethylene Terephthalate (PET)), Packaging Type (Can, Bottle, Keg, and Others), Form (6-Pack, 4-Pack, 12-Pack), and Region 2024-2032

Beer Packaging Market Report by Material Type (Glass, Metal, Polyethylene Terephthalate (PET)), Packaging Type (Can, Bottle, Keg, and Others), Form (6-Pack, 4-Pack, 12-Pack), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A6840
Buy Now

Beer Packaging Market Size:

The global beer packaging market size reached US$ 25.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 33.2 Billion by 2032, exhibiting a growth rate (CAGR) of 3.06% during 2024-2032. The market is experiencing stable growth driven by rapid proliferation of craft breweries and unique beer offerings, escalating online beer sales and increasing environmental awareness that pushes the beer industry toward eco-friendly packaging materials and practices.

Report Attribute 
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023
US$ 25.1 Billion
Market Forecast in 2032
US$ 33.2 Billion
Market Growth Rate 2024-2032 3.06%

Beer Packaging Market Analysis:

  • Market Growth and Size: The market is witnessing stable growth, driven by the rising popularity of craft beers and the need for innovative packaging solutions to differentiate products in a competitive industry.
  • Industry Applications: The beer packaging market is experiencing high demand from diverse industries, including breweries, beverage distributors, and e-commerce platforms, all seeking efficient and attractive packaging solutions for beer products.
  • Geographical Trends: North America leads the market, driven by its thriving craft beer industry and a strong focus on branding and marketing through eye-catching packaging designs.
  • Competitive Landscape: The beer packaging market is characterized by intense competition, with key players focusing on product innovation, recyclability, and brand-specific packaging to capture consumer attention and loyalty.
  • Challenges and Opportunities: While the market faces challenges such as stringent regulations and fluctuating material costs, opportunities exist in developing eco-friendly packaging solutions and expanding into emerging markets.
  • Future Outlook: The future of the beer packaging market looks promising, with potential growth in sustainable packaging solutions, smart packaging technologies, and a continued emphasis on branding and consumer engagement through packaging design.

Global Beer Packaging Market

Beer Packaging Market Trends:

Rapid expansion in craft beer industry

The rise in craft beer production has been a significant driver for the beer packaging industry. Craft breweries often prioritize unique branding and eye-catching packaging to stand out in a competitive market. This trend has led to an increased demand for customized, creative, and diverse beer packaging solutions, ranging from innovative bottle designs to eco-friendly cans and labels. The craft beer movement has ignited a renaissance in beer packaging, with labels featuring intricate artwork, and packaging materials that reflect the brewery's ethos. This shift towards more artistic and personalized beer packaging appeals to consumers seeking distinct flavor experiences and provides opportunities for packaging companies to innovate and cater to the craft beer segment's evolving needs. As craft breweries continue to flourish and expand their market presence, the beer packaging industry is poised for sustained growth, driven by the quest for unique, memorable, and environmentally responsible packaging solutions in this dynamic and passionate market.

Sustainability and eco-friendly packaging

As environmental concerns continue to grow globally, the beer industry is shifting towards more sustainable and eco-friendly packaging options. Consumers are increasingly conscious of the environmental impact of their choices, leading breweries to adopt greener packaging solutions such as recyclable cans, biodegradable materials, and reduced packaging waste. Sustainability is not only an ethical choice but also a competitive advantage in today's market.

The transition towards eco-friendly beer packaging reflects a broader trend in the beverage industry, aligning with the principles of corporate responsibility and environmental stewardship. Breweries that prioritize sustainable packaging reduce their carbon footprint and resonate with environmentally-conscious consumers who actively seek out products with minimal ecological harm. This shift towards sustainable beer packaging presents an opportunity for breweries to differentiate themselves, enhance their brand image, and meet the evolving demands of a more eco-aware customer base. As the sustainability movement gains momentum, the beer packaging market is poised for continued growth in the eco-friendly and socially responsible segment.

Increasing convenience and portability

Changes in consumer behavior and preferences have driven the need for convenient and portable beer packaging. Single-serve cans, bottles, and even plastic growlers are becoming more popular, reflecting the desire for on-the-go consumption and smaller portion sizes. This shift has prompted breweries to invest in packaging formats that enhance convenience and maintain beer quality, such as resealable caps and lightweight materials suitable for outdoor and recreational activities. The demand for convenience and portability in beer packaging aligns with the fast-paced lifestyles of modern consumers who seek flexibility in their beverage choices. These packaging innovations cater to those who enjoy drinking beer at various occasions and cater to emerging trends like outdoor events and social gatherings where convenience and ease of transport are crucial. Breweries that adapt to this trend by offering a range of packaging options that combine convenience, portability, and quality preservation can capitalize on evolving consumer preferences, ensuring their products remain accessible and appealing in a dynamic market.

Beer Packaging Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on material type, packaging type, and form.

Breakup by Material Type:

  • Glass
  • Metal
  • Polyethylene Terephthalate (PET)

Glass accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the material type. This includes glass, metal, and polyethylene terephthalate (PET). According to the report, glass represented the largest segment.

Glass dominates the beer packaging market due to its enduring popularity is driven by several key factors that make it the material of choice for many breweries. Firstly, glass is renowned for its ability to maintain the integrity of the beer, preserving its quality, flavor, and aroma. This is crucial for craft breweries and premium beer brands that prioritize delivering a top-notch sensory experience to consumers. Secondly, glass is highly recyclable, aligning perfectly with sustainability goals and consumer preferences for eco-friendly packaging options. Its infinite recyclability makes it a green choice, reducing its environmental impact. Lastly, the visual appeal of glass bottles and their association with quality contribute significantly to their dominance in the market. The transparent nature of glass allows consumers to see the product, which can enhance the perceived value of the beer, making it a preferred choice for packaging.

Metal, particularly aluminum cans, has gained substantial prominence in the beer packaging market. Aluminum cans are exceptionally lightweight, making them easy to transport and ideal for on-the-go consumption. This characteristic aligns perfectly with the fast-paced lifestyles of consumers who seek convenience and portability in their beverage choices. Moreover, metal cans cool rapidly, ensuring that the beer inside stays refreshing, particularly when chilled. The efficient cooling properties of metal cans are advantageous for outdoor events, picnics, and other activities where keeping the beverage cold is essential. Thirdly, metal is an eco-friendly choice due to its high recyclability rate. Aluminum cans can be recycled indefinitely without compromising quality, promoting sustainability in the beer packaging industry. These qualities have propelled the rise of metal packaging in the market, particularly in segments where convenience and sustainability are valued.

Polyethylene Terephthalate (PET) is another notable material in the beer packaging landscape used primarily in situations where its specific characteristics are advantageous. PET is valued for its lightweight nature, which makes it ideal for situations where glass may be impractical or restricted, such as outdoor events or venues where safety concerns arise from the use of glass containers. Additionally, PET is shatterproof, eliminating the risk of breakage associated with glass bottles. However, its adoption in the beer packaging market is limited by concerns about preserving beer quality. While PET offers advantages in terms of convenience and safety, it may not provide the same level of protection against factors like light and oxygen that can degrade beer quality over time. Nevertheless, PET is chosen for its suitability in specific market segments, where its lightweight and shatterproof properties are appreciated, and beer quality preservation is of secondary concern. Sustainability and convenience are the primary drivers for PET's adoption in these niche areas of the beer market.

Breakup by Packaging Type:

  • Can
  • Bottle
  • Keg
  • Others

Can holds the largest share in the industry

A detailed breakup and analysis of the market based on the packaging type have also been provided in the report. This includes can, bottle, keg, and others. According to the report, can accounted for the largest market share.

Cans dominate the beer packaging industry, particularly in the context of convenience and portability. The dominance of cans is driven by their lightweight and easy-to-stack design, making them ideal for on-the-go consumption. They cool rapidly, ensuring beer stays refreshing when chilled, appealing to consumers seeking convenience and immediate enjoyment. Additionally, cans are fully recyclable, aligning with sustainability goals and reducing their environmental impact. Their airtight seal also protects beer from light and oxygen, preserving freshness. This combination of convenience, environmental friendliness, and beer quality preservation contributes to the widespread use of cans in the beer packaging market.

Bottles have a longstanding tradition in the beer packaging market and are cherished for their classic and premium appeal. Glass bottles are favored for preserving beer quality, flavor, and aroma. They provide a transparent view of the beer, enhancing its perceived value. Bottles are also recyclable, supporting sustainability efforts. Their versatility allows for various shapes and sizes, catering to different consumer preferences and branding strategies. The enduring association of glass bottles with quality and tradition drives their continued use, particularly in craft breweries and premium beer segments.

Kegs are a distinct packaging type primarily used for draft beer in commercial settings like bars, restaurants, and breweries. Kegs offer several advantages, including cost-effectiveness for bulk distribution and the ability to serve beer on tap, ensuring freshness and quality. They are typically reusable, reducing packaging waste. Kegs are favored for their efficiency in large-scale beer distribution, ensuring a steady supply of draft beer to consumers. While they have a specialized role and do not dominate the overall beer packaging market, kegs are a crucial packaging type for the draft beer industry, ensuring that consumers enjoy beer in its freshest form in various hospitality establishments.

Breakup by Form:

  • 6-Pack
  • 4-Pack
  • 12-Pack

6-pack represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the form. This includes 6-pack, 4-pack, and 12-pack. According to the report, 6-pack represented the largest segment.

A 6-pack is a versatile and widely embraced beer packaging format, typically housing six individual beer cans or bottles. It dominates the market due to its balance between quantity and convenience. It suits various consumer needs, from casual personal consumption to small gatherings. The 6-pack offers a manageable quantity for those seeking a few beverages without committing to larger packs. Breweries find it beneficial as it caters to a broad consumer base with diverse preferences. Its ease of handling and storage, along with the variety of beer options available in this format, make it a go-to choice for many, ensuring its prominence in the beer packaging market.

The 4-pack is a compact beer packaging form containing four individual beer cans or bottles. It serves a niche yet valuable role in the beer market. Its popularity is driven by the desire for smaller quantities and diversity in beer choices. Consumers who wish to sample various brews or enjoy a moderate amount of beer without purchasing a larger package find the 4-pack appealing. Breweries benefit from offering this format as it caters to consumers seeking trial-sized options. Its smaller size makes it easily transportable, making it an excellent choice for those on the go or those looking to explore new beer flavors.

A 12-pack is a larger beer packaging format comprising twelve individual beer cans or bottles. Its prominence is driven by its cost-effectiveness and suitability for various social occasions. Consumers seeking value often opt for the 12-pack, as it frequently offers a lower price per unit compared to smaller packaging options. This format is ideal for parties, gatherings, and those looking to stock up on their favorite beer. Breweries use the 12-pack to meet the needs of budget-conscious customers and those planning for events, making it a strategic choice in the beer packaging market. Its bulk quantity and lower price point align well with consumer preferences for economic purchasing.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America leads the market, accounting for the largest beer packaging market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and Middle East and Africa. According to the report, North America accounted for the largest market share.

North America, with the United States and Canada as key players, drives the beer packaging market with its robust craft beer culture and diverse consumer preferences. Sustainability and environmental concerns have prompted breweries to adopt eco-friendly packaging options like cans and bottles. The region's focus on convenience and branding strategies has led to innovations in packaging design, influencing consumer choices. North America's dominance in the beer packaging market is also characterized by a strong emphasis on quality assurance, ensuring that the chosen packaging materials maintain the integrity and freshness of the diverse range of craft beers, further propelling market growth.

In the Asia Pacific region, countries like China, Japan, and India are witnessing a surge in beer consumption. The beer packaging market in Asia Pacific is influenced by changing lifestyles, rising disposable incomes, and the need for cost-effective and sustainable packaging solutions. Packaging formats catering to convenience and affordability are particularly popular.

Europe, with prominent beer-loving nations like Germany and the United Kingdom, is characterized by tradition and heritage in beer production. The beer packaging market is driven by consumer preferences for glass bottles and the emphasis on sustainability and product quality. Traditional packaging materials continue to dominate, reflecting the region's rich beer culture.

Latin America, including countries like Brazil and Mexico, is experiencing a growing beer market. Here, convenience and cost-effectiveness are key drivers. Beer cans and PET bottles are gaining traction, catering to outdoor and social occasions where portability and affordability are essential.

In the Middle East and Africa, a developing beer market is influenced by factors such as urbanization and a young population. The region's beer packaging market focuses on preserving product quality in diverse climates. Packaging that ensures freshness and meets the challenges of the local environment drives consumer choices in this region.

Leading Key Players in the Beer Packaging Industry:

The key players in the market are actively pursuing several strategies to maintain their competitive edge. They are investing in sustainable packaging solutions, such as lightweight cans, recyclable materials, and reduced packaging waste, in response to increasing environmental concerns. Moreover, these companies are focusing on innovative packaging designs and labeling to create visually appealing and distinctive beer packaging, aligning with branding and marketing strategies to attract consumers. Besides this, they are expanding their product portfolios to offer a variety of packaging options, including cans, bottles, and kegs, to cater to diverse consumer preferences. Furthermore, they are leveraging digital technologies to enhance supply chain efficiency and optimize production processes, ensuring timely delivery and cost-effectiveness. In a rapidly evolving market, these strategies allow key players to adapt to changing consumer demands while maintaining their market leadership.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Amcor plc
  • Ardagh Group S.A.
  • Ball Corporation
  • Berlin Packaging
  • Carlsberg A/S
  • Crown Holdings Inc.
  • Nampak Ltd.
  • O-I Glass Inc.
  • Plastipak Holdings Inc.
  • Smurfit Kappa Group plc
  • Verallia
  • WestRock Company

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

  • December 21, 2023: Amcor plc, a leading player in the beer packaging market, introduced a groundbreaking innovation named "WIPE." This technology harnesses advanced digital tools to assess and enhance packaging quality. WIPE ensures that beer packaging materials, such as cans and bottles, meet the highest standards for quality and durability. By leveraging technology-driven solutions, Amcor aims to provide customers with the utmost confidence in the integrity of their beer packaging, further solidifying its position as a trusted partner in the industry.
  • November 16, 2023: Ardagh Group S.A. launched new Boston Round beverage bottles on its BuyOurBottles website. These new additions to their product lineup showcase Ardagh's commitment to offering diverse and appealing packaging solutions to its customers. The Boston Round bottles, known for their classic design and versatility, are poised to cater to a wide array of beverages, including beer. This launch underscores Ardagh Group's dedication to providing accessible and customizable packaging options for the beverage industry, meeting the evolving needs of breweries and beverage producers.
  • October 25, 2023: The Ball Corporation, a significant player in the beer packaging industry, announced the installation of a Cycle Reverse Vending Machine (RVM) at the iconic Red Rocks Amphitheatre. This sustainable initiative aims to promote recycling by rewarding consumers who return used beverage containers. The RVM encourages responsible recycling practices and aligns with Ball Corporation's commitment to environmental stewardship. By deploying such innovative solutions at high-profile venues like Red Rocks, Ball Corporation contributes to a greener and more eco-conscious approach to beer packaging, emphasizing their dedication to sustainability in the industry.

Beer Packaging Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
  • Material Type
  • Packaging Type
  • Form
  • Region
Material Types Covered Glass, Metal, Polyethylene Terephthalate (PET)
Packaging Types Covered Can, Bottle, Keg, Others
Forms Covered 6-Pack, 4-Pack, 12-Pack
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Amcor plc, Ardagh Group S.A., Ball Corporation, Berlin Packaging, Carlsberg A/S, Crown Holdings Inc., Nampak Ltd., O-I Glass Inc., Plastipak Holdings Inc., Smurfit Kappa Group plc, Verallia, WestRock Company, etc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the global beer packaging market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global beer packaging market?
  • What is the impact of each driver, restraint, and opportunity on the global beer packaging market?
  • What are the key regional markets?
  • Which countries represent the most attractive beer packaging market?
  • What is the breakup of the market based on the material type?
  • Which is the most attractive material type in the beer packaging market?
  • What is the breakup of the market based on the packaging type?
  • Which is the most attractive packaging type in the beer packaging market?
  • What is the breakup of the market based on the form?
  • Which is the most attractive form in the beer packaging market?
  • What is the competitive structure of the market?
  • Who are the key players/companies in the global beer packaging market?

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the beer packaging market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the global beer packaging market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the beer packaging industry and its attractiveness.
  • The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Beer Packaging Market Report by Material Type (Glass, Metal, Polyethylene Terephthalate (PET)), Packaging Type (Can, Bottle, Keg, and Others), Form (6-Pack, 4-Pack, 12-Pack), and Region 2024-2032
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-713-2163


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More