According to the latest report by IMARC Group, titled "Body Scrub Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the global body scrub market size is expected to exhibit a CAGR of 4.6% during the forecast period (2023-2028). A body scrub refers to an exfoliating agent that removes dead skin cells from the upper layer of the skin. It comprises physical and enzymatic exfoliants that use natural proteins to break down and remove dead skin cells. It also includes various chemical exfoliants, such as lactic acid, salicylic acid, kojic acid, mandelic acid, kojic acid, tranexamic acid, and glycolic acid, which unclog pores, remove dead skin cells, and smoothen the texture of the skin. It is commercially available as salt, coffee, lavender, charcoal, and sugar body scrubs, which are rubbed on the body to remove dead skin cells physically. It helps eliminate dead skin buildup and allows the skin to absorb moisture easily. It also makes the skin smoother by preventing the formation of cracked textures and dry patches. Furthermore, body scrub assists in preventing the formation of ingrown hairs and razor bumps on the skin.
Global Body Scrub Market Trends:
At present, the increasing demand for body scrubs as they are effective and easy to use represents one of the key factors influencing the market positively. Besides this, the rising utilization of various personal care products to maintain self-hygiene and prevent the formation of body odors is propelling the growth of the market. In addition, the growing number of e-commerce brands and distribution channels selling organic and paraben-free body scrubs infused with essential oils and natural ingredients is offering a favorable market outlook. Apart from this, the rising demand for skin care products containing active ingredients to maintain a youthful glow on the skin is strengthening the growth of the market. Additionally, key market players are adopting various effective marketing methods, such as social media marketing, to increase the sales of their products and connect with their targeted audience effortlessly.
- On the basis of the product type, the market has been segmented plant-based, milk-based, and others. Plant-based currently represents the largest segment.
- Based on the skin type, the market has been classified into sensitive, normal, dry, and oily. At present, oily holds the largest share in the market.
- Based on the product form, the market has been segregated into powder, gel or liquid, and cream. Presently, cream exhibits a clear dominance in the market.
- On the basis of the distribution channel, the market has been divided into hypermarkets and supermarkets, independent retailers, convenient stores, online stores, and others. Amongst these, hypermarkets and supermarkets dominate the market.
- Based on the application, the market has been bifurcated into residential and commercial. Commercial currently holds the largest share in the market.
- Based on the region, the market has been categorized into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico and others); and the Middle East and Africa. Amongst these, Asia Pacific enjoys the leading position in the market.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market. Some of the key players include 3LAB Inc., Estée Lauder Companies, Home & Body Company, Innisfree Corporation (Amorepacific Corporation), L’Oréal S.A., Procter & Gamble, Sephora (LVMH), Shiseido Company Limited, The Face Shop (LG Household & Health Care Co.), TonyMoly Co., Ltd., The Body Shop Inc (Natura Co Holding S/A), and Yunos Co. Ltd.
|Base Year of the Analysis
||Product Type, Skin Type, Product Form, Distribution Channel, Application, Region
|| Asia Pacific, Europe, North America, Latin America, Middle East and Africa
||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
||3LAB Inc., Estée Lauder Companies, Home & Body Company, Innisfree Corporation (Amorepacific Corporation), L'Oréal S.A., Procter & Gamble, Sephora (LVMH), Shiseido Company Limited, The Face Shop (LG Household & Health Care Co.), Tonymoly Co. Ltd., The Body Shop Inc. (Natura Co Holding S/A) and Yunos Co. Ltd.
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