Global Couscous Market to Reach US$ 42.7 Billion by 2032, Accelerated by Increasing Demand for Plant-Based Food Products

May 01, 2023 | Food & Beverages

As per the latest report by IMARC Group, titled "Couscous Market Report by Thickness (Fine Couscous, Medium Couscous, Thick Couscous), Distribution Channel (Supermarkets and Hypermarkets, Independent Retailers, Convenience Stores, Specialty Stores, Online, and Others), and Region 2024-2032," the global couscous market size reached US$ 33.3 Billion in 2023. Couscous is a traditional ingredient made from semolina, which is a coarse flour made from durum wheat. It is popularly served with a variety of vegetables and meats. Couscous is a good source of protein and complex carbohydrates and is low in fat and glycemic index, making it a perfect food for losing weight or managing blood sugar levels. Some other positive health attributes of couscous include lowering cholesterol levels and reducing the risk of heart disease. Couscous is also a good source of iron, magnesium, and phosphorus, which are essential for muscle and tissue repair, bone strengthening, healthy body weight maintenance, improved digestion, blood sugar level regulation, and reduced inflammation. When compared to other grains, such as rice, it has a much shorter cooking time and a neutral flavor. Currently, there are different types of product variants available, including Moroccan, Israeli, and Lebanese. 

Global Couscous Market Trends:

The global market is experiencing significant growth due to the increasing health consciousness among consumers and the surging demand for versatile and low-fat products, such as couscous. Moreover, the rising prevalence of chronic diseases, such as diabetes, cancer, arthritis, and cardiovascular disease, and the escalating popularity of convenience food products due to busy lifestyles and changing dietary preferences are boosting the market growth. In line with this, key market players are introducing organic and non-genetically modified (non-GMO) couscous to increase their consumer base, which is acting as another factor significantly contributing to the market growth. Furthermore, the increasing demand for plant-based food products, the widespread product utilization as a side dish, the burgeoning expenditure capacity of consumers, and easy product availability across e-commerce platforms are fueling the market growth. Other factors, such as the growing consumer awareness regarding the health benefits of couscous and rapid technological advancements, are propelling the market growth. Looking forward, the market value is projected to reach US$ 42.7 Billion by 2032, expanding at a CAGR of 2.79% during 2024-2032. 

Market Summary: 

  • By the thickness, the market is divided into fine, medium, and thick couscous. The medium couscous segment currently dominates the market.
  • Based on the distributional channel, the market is segregated into supermarkets and hypermarkets, independent retailers, convenience stores, specialty stores, online, and others. At present, supermarkets and hypermarkets account for the largest share of the market.
  • By the region, the market has been categorized into North America (the United States and Canada), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa. Among these, Europe is leading the global market.
  • The competitive landscape of the industry has also been examined with some of the key players being Ainsley Harriott, Belazu Ingredient Company, Bia S.p.A., Bob's Red Mill Natural Foods, Dari, Ebro Foods S.A., Forafric, Near East (Golden Grain Company), Riso Gallo SpA, Roland Foods, LLC, San Remo, and US Durum Products Ltd.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Thicknesses Covered Fine Couscous, Medium Couscous, Thick Couscous
Distribution Channels Covered Supermarkets and Hypermarkets, Independent Retailers, Convenience Stores, Specialty Stores, Online, Others
Regions Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Ainsley Harriott, Belazu Ingredient Company, Bia S.p.A., Bob's Red Mill Natural Foods, Dari, Ebro Foods S.A., Forafric, Near East (Golden Grain Company), Riso Gallo SpA, Roland Foods, LLC, San Remo, US Durum Products Ltd, etc.
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Global Couscous Market to Reach US$ 42.7 Billion by 2032, Accelerated by Increasing Demand for Plant-Based Food Products
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