Couscous Market

Market Overview:

The global couscous market size reached US$ 32.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 39.2 Billion by 2028, exhibiting a growth rate (CAGR) of 3.1% during 2023-2028.The increasing health consciousness among the masses, rising expenditure capacities of consumers, and easy product availability across e-commerce platforms represent some of the key factors driving the market.

Couscous is a traditional culinary ingredient made from salt, water, spices, oils, and coarsely grounded wheat called semolina. They are commercially produced by milling durum wheat followed by mixing, pellet shaping, steaming, drying, and packaging. Couscous is a rich source of fiber, carbohydrates, proteins, thiamine, riboflavin, niacin, iron, phosphorus, and selenium. It is widely used in bakery products, main course meals, side dishes, appetizers, salads, soups, desserts, stews, puddings, and ice creams. It is a cost-effective, versatile, and easy-to-cook ingredient that provides a unique texture and neutral flavor, which can be easily paired with various vegetables and meats. Couscous also assists in strengthening muscles, boosting the immune system, and repairing damaged tissues.

Couscous Market Trends:

The increasing health consciousness among the masses is one of the primary factors driving the market growth. Couscous is a versatile and low-fat product that provides various health benefits, such as repairing muscles and tissues, strengthening bones, maintaining healthy body weight, improving digestive health, regulating blood sugar levels, and minimizing inflammation. In addition to this, the widespread product utilization due increasing prevalence of chronic diseases, such as diabetes, cancer, arthritis, and cardiovascular disease, is acting as another growth-inducing factor. Furthermore, the widespread product adoption as a convenience food product owing to busy lifestyles and changing dietary preferences is favoring the market growth. Apart from this, the increasing product utilization in the baking industry to add a crunchy and nutty texture to cookies, bread, muffins, cakes, crackers, and cereal bars is creating a positive outlook for market growth. Additionally, the introduction of organic and non-genetically modified organisms (GMO) couscous that is produced without the use of synthetic fertilizers, pesticides, or other chemicals, is providing an impetus to market growth. Moreover, rising product demand due to the increasing inclination towards plant-based, natural, and organic food products as healthy and nutritious alternatives to meat-based food is positively influencing the  market growth. Besides this, the widespread product utilization as a side dish, mixed with vegetables, meats, and herbs, and as an ingredient in salads, soups, stews, and desserts is providing a considerable boost to the market growth. Other factors, including rising expenditure capacities of consumers, easy product availability across e-commerce platforms, and increasing demand for exotic and fusion cuisines, are anticipated to drive the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global couscous market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on thickness, and distribution channel.

Thickness Insights:

• Fine Couscous 
• Medium Couscous 
• Thick Couscous 
   

The report has provided a detailed breakup and analysis of the couscous market based on the thickness. This includes fine, medium, and thick couscous. According to the report, medium couscous represented the largest segment.

Distribution Channel Insights:

• Supermarkets and Hypermarkets 
• Independent Retailers
• Convenience Stores
• Speciality Stores
• Online
• Others
   

A detailed breakup and analysis of the couscous market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, independent retailers, convenience stores, speciality stores, online and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Regional Insights:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe was the largest market for couscous. Some of the factors driving the Europe couscous market the increasing health consciousness among the masses, easy product availability across e-commerce platforms and increasing expenditure capacities of consumers. 

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global couscous market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Ainsley Harriott, Belazu Ingredient Company, Bia S.p.A., Bob's Red Mill Natural Foods, Dari, Ebro Foods S.A., Forafric, Near East (Golden Grain Company), Riso Gallo SpA, Roland Foods, LLC, San Remo, US Durum Products Ltd, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Questions Answered in This Report:

• How has the global couscous market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global couscous market?
• What is the impact of each driver, restraint, and opportunity on the global couscous market?
• What are the key regional markets?
• Which countries represent the most attractive couscous market?
• What is the breakup of the market based on the thickness?
• Which is the most attractive thickness in the couscous market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the couscous market?
• What is the competitive structure of the global couscous market?
• Who are the key players/companies in the global couscous market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the couscous market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global couscous market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the couscous industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.