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Crunchy chocolate, also known as wafer chocolate, refers to crispy wafers coated with a chocolate layer. It is prepared from a wide variety of ingredients including cocoa butter, sugar, wafer, skimmed milk powder, emulsifier, coconut oil, and flavourings. Nowadays, manufacturers are introducing many product variants of crunchy chocolates which are not only delicious but also cater to the needs and demands of a health-conscious consumer-base. A new research report by IMARC Group, titled “Crunchy Chocolate Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, estimates that the global crunchy chocolate market was worth US$ 3.08 Billion in 2021. The report further anticipates the market to reach a value of US$ 3.87 Billion by 2027, at a projected CAGR of 3.8% during 2022-2027.
Global Crunchy Chocolate Market Drivers/Constraints:
Distribution Channel Insights:
On the basis of distribution channel, the market has been segmented into supermarkets and hypermarkets, convenience stores, non-grocery retailers and others. Currently, supermarkets and hypermarkets dominate the market, holding majority of the market share.
Regional Insights:
On a geographical front, Western Europe represents the leading market, accounting for the largest market share. Other major regions include North America, Eastern Europe, Asia, Latin America, Middle East and Africa, and Australasia.
Competitive Landscape:
The market is characterised with the presence of several small and large manufacturers who compete in terms of prices and quality. Some of the leading players operative in the market are:
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