Global Diaper Market to Reach US$ 159.3 Billion by 2032, Facilitated by Surging Birth Rate

February 27, 2023 | Retail

IMARC Group’s latest report, titled “Diaper Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032,” finds that the global diaper market size reached US$ 85.2 Billion in 2023. Diapers refer to a type of underwear that enables the wearer to urinate or defecate without having to use the toilet. They are typically manufactured using absorbent materials and fabrics, such as cotton, tissue paper, hemp, and synthetic disposable materials. However, the inner lining is made of polypropylene, which allows the material to absorb or contain waste products while preventing the outer cloth from being soiled. They are commonly available in a diverse range of variants to cater to the size, shape, gender, weight, and type of use (day or night) requirements of individuals. Since they aid in removing moisture and avoiding rashes, skin allergies, and infections among infants and adults with disabilities, diapers have gained immense traction across the globe. 

Global Diaper Market Trends:

The surging birth rate and the rising awareness among parents regarding the importance of maintaining hygiene in infants represent the primary factors driving the market growth. Moreover, the increasing prevalence of skin infections in babies is another major growth-inducing factor. In addition, there is a surge in the number of adults who are bedridden, suffering from numerous medical conditions, including urinary or fecal incontinence, or have limited mobility. Along with this, the rising incidences of urinary tract infections (UTIs) and functional and cognitive impairment have augmented the demand for diapers. Furthermore, with the growing concerns about the detrimental environmental effects of diaper disposal, there has been a significant shift toward diapers made using plant-based and eco-friendly materials that do not contain harmful chemicals, toxic skincare ingredients, and artificial fragrances. In line with this, the widespread integration of nanotechnology and the launch of innovative product variants, such as smart diapers embedded with sensors to detect leakage automatically, have propelled market growth. Other factors, including the rising consumer preferences for bio-degradable diapers, heavy investments in celebrity endorsements and social media promotions, the rapid expansion of organized distribution channels, and easy product availability via online and offline channels, are also anticipated to provide a positive impact on the market growth. Looking forward, IMARC Group expects the market value to reach US$ 159.3 Billion by 2032, growing at a CAGR of 7% during 2024-2032.

Market Summary:

  • On the basis of the product type (baby diaper), the market has been classified into disposable diapers, training diapers, cloth diapers, swim pants, and biodegradable diapers. Amongst these, disposable diapers represent the most popular product type. 
  • Based on the product type (adult diaper), the market has been segmented into pad, flat, and pant types. Currently, adult pad-type diapers account for the majority of the market share. 
  • The market has been divided based on the distribution channel into supermarkets and hypermarkets, pharmacies, convenience stores, online stores, and others. Presently, pharmacies exhibit a clear dominance in the market. 
  • Region-wise, Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others) holds the leading position in the market. Other major regions include North America (the United States and Canada), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.  
  • The competitive landscape of the market has also been analyzed, with some of the key players being Kao Corporation, Kimberly-Clark Corporation, Procter & Gamble Company, Svenska Cellulosa Aktiebolaget (SCA) and Unicharm Corporation. 

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Product Type, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Kao Corporation, Kimberly-Clark Corporation, Procter & Gamble Company, Svenska Cellulosa Aktiebolaget (SCA) and Unicharm Corporation
Customization Scope 10% Free Customization
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Post-Sale Analyst Support 10-12 Weeks
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Global Diaper Market to Reach US$ 159.3 Billion by 2032, Facilitated by Surging Birth Rate
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