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Diaper Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Market Overview:

The global diaper market size reached US$ 78.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 124.5 Billion by 2028, exhibiting a growth rate (CAGR) of 8% during 2023-2028.

A diaper is an undergarment made of absorbent material that allows wearers to urinate and defecate without the usage of a toilet. It is made using various fabrics, such as cotton, hemp, tissue paper, and synthetic disposable materials. It has an inner lining of polypropylene, which aids in improving fluid absorption and protecting the outer cloth from being soiled. It helps remove moisture and minimize skin allergies, rashes, and infections among infants and persons with disabilities. Presently, diaper is widely available in numerous shapes and sizes to meet the requirement of individuals.

Diaper Market Trends:

At present, the rising occurrence of skin diseases among babies and the growing awareness among parents about the benefits of maintaining early childhood hygiene represent one of the key factors catalyzing the demand for diapers across the globe. This, along with the increasing prevalence of functional and cognitive impairment and urinary tract infections (UTIs), is driving the sales of diapers. Besides this, the expansion of organized distribution channels and the shifting consumer reliance on online shopping platforms to get exciting discounts and ease of delivery are offering lucrative growth opportunities to manufacturers. Furthermore, leading market players are focusing on introducing plant-based and eco-friendly diapers made without chemicals and toxic skincare ingredients. They are also focusing on incorporating nanotechnology and manufacturing smart diapers with sensors to detect leakage automatically. Moreover, continuous investments by key players in celebrity endorsements and social media promotions to expand their consumer base are currently favoring the growth of the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global diaper market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type and distribution channel.

Breakup by Product Type (Baby Diaper):

  • Disposable Diapers
  • Training Diapers
  • Cloth Diapers
  • Swim Pants
  • Biodegradable Diapers
     

Disposable diapers currently represent the most commonly used product type of baby diapers as they are convenient and safe to use.

Breakup by Product Type (Adult Diaper):

  • Pad
  • Flat
  • Pant
     

Adult pad type diaper holds the largest market share as it avoids leakage and absorbs moisture without irritating the skin.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online Stores
  • Others
     

The majority of the diapers are distributed through pharmacies on account of several advantages like quality customer service and personalized advice.

Regional Insights:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

The Asia Pacific enjoys the leading position in the market due to the rising awareness among parents about the importance of maintaining proper hygiene of babies.

Competitive Landscape:

The competitive landscape of the market is characterized by the presence of numerous small and large manufacturers who compete in terms of prices and quality. Some of the leading players operating in the market are:

  • Kao Corporation
  • Kimberly-Clark Corporation
  • Procter & Gamble Company
  • Svenska Cellulosa Aktiebolaget (SCA)
  • Unicharm Corporation
     

Report Coverage:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Billion
Segment Coverage Product Type, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Kao Corporation, Kimberly-Clark Corporation, Procter & Gamble Company, Svenska Cellulosa Aktiebolaget (SCA) and Unicharm Corporation
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the global diaper market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global diaper market?
  • What are the key regional markets?
  • Which are the popular product types?
  • What are the major distribution channels?
  • What are the various stages in the value chain of the market?
  • What are the key driving factors and challenges in the market?
  • What is the structure of the market and who are the key players?
  • What is the degree of competition in the market?
  • How are diapers manufactured?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Diaper Market
    5.1    Market Overview
    5.2    Market Performance
        5.2.1    Volume Trends
        5.2.2    Value Trends
    5.3    Impact of COVID-19
    5.4    Market Breakup by Product
    5.5    Market Breakup by Distribution Channel
    5.6    Market Breakup by Region
    5.7    Market Forecast
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
        5.9.1    Overview
        5.9.2    Raw Material Suppliers
        5.9.3    Diaper Manufacturers
        5.9.4    Distributors
        5.9.5    Hospitals
        5.9.6    Retailers
        5.9.7    Exporters
        5.9.8    End-Users
    5.10    Porters Five Forces Analysis
        5.10.1    Overview
        5.10.2    Bargaining Power of Buyers
        5.10.3    Bargaining Power of Suppliers
        5.10.4    Degree of Competition
        5.10.5    Threat of New Entrants
        5.10.6    Threat of Substitutes
6   Market Breakup by Product Type (Baby Diaper)
    6.1    Disposable Diapers
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Training Diapers
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Cloth Diapers
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Swim Pants
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Biodegradable Diapers
        6.5.1 Market Trends
        6.5.2 Market Forecast
7   Market Breakup by Product Type (Adult Diaper)
    7.1    Pad Type
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Flat Type
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Pant Type
        7.3.1 Market Trends
        7.3.2 Market Forecast
8   Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Pharmacies
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Convenience Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Online Stores
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Market Breakup by Region
       9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10  Diaper Manufacturing Process
    10.1    Product Overview
    10.2    Raw Material Requirements
    10.3    Manufacturing Process
    10.4    Key Success and Risk Factors
11  Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players
        11.3.1    Kao Corporation
            11.3.1.1    Company Overview
            11.3.1.2    Description
            11.3.1.3    Product Portfolio
            11.3.1.4    Financials
            11.3.1.5    SWOT Analysis
        11.3.2    Kimberly-Clark Corporation
            11.3.2.1    Company Overview
            11.3.2.2    Description
            11.3.2.3    Product Portfolio
            11.3.2.4    Financials
            11.3.2.5    SWOT Analysis
        11.3.3    Procter & Gamble Company
            11.3.3.1    Company Overview
            11.3.3.2    Description
            11.3.3.3    Product Portfolio
            11.3.3.4    Financials
            11.3.3.5    SWOT Analysis
        11.3.4    Svenska Cellulosa Aktiebolaget (SCA)
            11.3.4.1    Company Overview
            11.3.4.2    Description
            11.3.4.3    Product Portfolio
            11.3.4.4    Financials
        11.3.5    Unicharm Corporation
            11.3.5.1    Company Overview
            11.3.5.2    Description
            11.3.5.3    Product Portfolio
            11.3.5.4    Financials
            11.3.5.5    SWOT Analysis

List of Figures

Figure 1: Global: Diaper Market: Major Drivers and Challenges
Figure 2: Global: Diaper Market: Sales Volume (in Billion Units), 2017-2022
Figure 3: Global: Diaper Market: Sales Value (in Billion US$), 2017-2022
Figure 4: Global: Diaper Market: Breakup by Product (in %), 2022
Figure 5: Global: Diaper Market: Breakup by Distribution Channel (in %), 2022
Figure 6: Global: Diaper Market: Breakup by Region (in %), 2022
Figure 7: Global: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 8: Global: Diaper Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 9: Global: Diaper Industry: SWOT Analysis
Figure 10: Global: Diaper Industry: Value Chain Analysis
Figure 11: Global: Diaper Industry: Porter’s Five Forces Analysis
Figure 12: Global: Disposal Diapers Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 13: Global: Disposal Diapers Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 14: Global: Training Diapers Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 15: Global: Training Diapers Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 16: Global: Cloth Diapers Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 17: Global: Cloth Diapers Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 18: Global: Baby Swim Pants Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 19: Global: Baby Swim Pants Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 20: Global: Biodegradable Diapers Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 21: Global: Biodegradable Diapers Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 22: Global: Pad Type Diapers Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 23: Global: Pad Type Diapers Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 24: Global: Flat Type Diapers Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 25: Global: Flat Type Diapers Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 26: Global: Pant Type Diapers Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 27: Global: Pant Type Diapers Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 28: Global: Diaper Market: Sales through Supermarkets and Hypermarkets (in Billion Units), 2017 & 2022
Figure 29: Global: Diaper Market Forecast: Sales through Supermarkets and Hypermarkets (in Billion Units), 2023-2028
Figure 30: Global: Diaper Market: Sales through Pharmacies (in Billion Units), 2017 & 2022
Figure 31: Global: Diaper Market Forecast: Sales through Pharmacies (in Billion Units), 2023-2028
Figure 32: Global: Diaper Market: Sales through Convenience Stores (in Billion Units), 2017 & 2022
Figure 33: Global: Diaper Market Forecast: Sales through Convenience Stores (in Billion Units), 2023-2028
Figure 34: Global: Diaper Market: Sales through Online Stores (in Billion Units), 2017 & 2022
Figure 35: Global: Diaper Market Forecast: Sales through Online Stores (in Billion Units), 2023-2028
Figure 36: Global: Diaper Market: Sales through Other Distribution Channels (in Billion Units), 2017 & 2022
Figure 37: Global: Diaper Market Forecast: Sales through Other Distribution Channels (in Billion Units), 2023-2028
Figure 38: North America: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 39: North America: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 40: United States: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 41: United States: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 42: Canada: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 43: Canada: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 44: Asia Pacific: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 45: Asia Pacific: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 46: China: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 47: China: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 48: Japan: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 49: Japan: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 50: India: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 51: India: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 52: South Korea: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 53: South Korea: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 54: Australia: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 55: Australia: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 56: Indonesia: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 57: Indonesia: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 58: Others: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 59: Others: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 60: Europe: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 61: Europe: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 62: Germany: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 63: Germany: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 64: France: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 65: France: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 66: United Kingdom: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 67: United Kingdom: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 68: Italy: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 69: Italy: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 70: Spain: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 71: Spain: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 72: Russia: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 73: Russia: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 74: Others: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 75: Others: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 76: Latin America: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 77: Latin America: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 78: Brazil: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 79: Brazil: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 80: Mexico: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 81: Mexico: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 82: Others: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 83: Others: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 84: Middle East and Africa: Diaper Market: Sales Volume (in Billion Units), 2017 & 2022
Figure 85: Middle East and Africa: Diaper Market Forecast: Sales Volume (in Billion Units), 2023-2028
Figure 86: Diaper Manufacturing: Detailed Process Flow

List of Tables

Table 1: Global: Diaper Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Diaper Market Forecast: Breakup by Product Type (Baby Diaper) (in Billion Units), 2023-2028
Table 3: Global: Diaper Market Forecast: Breakup by Product Type (Adult Diaper) (in Billion Units), 2023-2028
Table 4: Global: Diaper Market Forecast: Breakup by Distribution Channel (in Billion Units), 2023-2028
Table 5: Global: Diaper Market Forecast: Breakup by Region (in Billion Units), 2023-2028
Table 6: Global: Diaper Manufacturing: Raw Material Requirements
Table 7: Global: Diaper Market: Competitive Structure
Table 8: Global: Diaper Market: Key Players


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