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Global Drinkable Yogurt Market to Grow at 6.30% During 2022-2027, Propelled by Rising Health Consciousness

Published on Nov 14, 2022

IMARC Group's latest report, titled "Drinkable Yogurt Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2027," finds that the global drinkable yogurt market is expected to grow at a CAGR of 6.30% during 2022-2027. Drinkable yogurt is a low-viscous beverage prepared by homogenizing or diluting traditional yogurt. It is usually available in strawberry, cherry, blueberry, banana, and aloe vera flavors and is manufactured from dairy and non-dairy products. It is commonly packaged and stored in paperboard, plastic, and glass containers. It is an excellent source of calcium, probiotics, vitamin D, branched-chain amino acids, and lean protein. It helps in appetite management by enhancing satiety or the feeling of fullness and promoting weight loss. Since it enhances digestive health, builds muscles, strengthens bones, and prevents osteoporosis, drinkable yogurt is gaining immense traction across the globe.

Global Drinkable Yogurt Market Trends:

The increasing demand for nutritious food products due to rising health consciousness among consumers represents one of the key factors driving the market growth. Moreover, the surging adoption of drinkable yogurt as it is a rich source of protein, essential nutrients, and vitamins that enhance overall health, strengthen the immune system, regulate blood pressure, and lower the risk of cancer and diabetes is positively influencing the market growth. Additionally, the escalating demand for probiotics foods and supplements that improve metabolism, relieve symptoms of irritable bowel syndrome, prevent antibiotic side effects, and boost digestive health has catalyzed market growth. Besides this, the rising popularity of sugar-free and lactose-free products that offer numerous health benefits, including preventing obesity, weight gain, and cardiovascular diseases (CVDs), is contributing to the market growth. Furthermore, the launch of drinkable yogurt enriched with collagen, plant sterols, soy isoflavones, and omega-3 has accelerated the product adoption rate. Apart from this, the introduction of environmentally friendly and innovative packaging options that extend the product shelf life and provide grab-and-go convenience is propelling the market growth. Other factors, including the rising product adoption as meal or snack replacement, the launch of regional and artisanal flavors, shifting inclination toward weight loss and healthier lifestyles, and inflating consumer disposable incomes, are also anticipated to provide a positive thrust to the market growth. 

Market Summary:

  • Based on the type, the market has been bifurcated into plain and flavored yogurt. 
  • On the basis of the category, the market has been segmented into dairy-based and non-diary based yogurt. 
  • The market has been classified based on the distribution channel into supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others. 
  • Region-wise, the market has been divided into North America (the United States and Canada), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others) and the Middle East and Africa.
  • The competitive landscape of the market has also been examined, with some of the key players being Abel & Cole Limited (William Jackson Food Group), Arla Foods Ingredients Group P/S, Chobani LLC, CP-Meiji Co. Ltd., Danone S.A., Dutch Lady Milk Industries Berhad (Royal FrieslandCampina N.V.), Lactel (Lactalis International), Pillars Drinkable Yogurt, and Schreiber Foods Inc.

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