According to the latest report by IMARC Group, titled "E-Liquid Market Report by Flavor (Menthol and Mint, Tobacco, Dessert, Fruits and Nuts, Chocolate, and Others), Base Type (PG (Propylene Glycol), VG (Vegetable Glycerin), PG and VG), Type (Pre-Filled, Bottled), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Stores, and Others), and Region 2025-2033," the global E-liquid market size reached USD 2.3 Billion in 2024. E-liquid refers to a fluid mixture composed of various base ingredients, including vegetable glycerin, propylene glycol (PG), and water. It is warmed up to create an aerosol, which is inhaled by consumers to mimic the sensation of smoking tobacco. Unlike traditional tobacco-based products, e-liquid does not comprise toxic substances, such as diacetyl, acetyl, diethylene glycol, acetone, propionyl, and diacetyl. Apart from this, e-liquid involves flavorings and other additives that can be natural, artificial, or organic. Consequently, it is extensively used in electronic nicotine delivery systems (ENDS) and non-combustible tobacco products for creating vapor, controlling nicotine dosage, and offering effective smoking cessation and instant satisfaction.
Global E-liquid Market Trends:
The shifting consumer inclination towards e-liquid and e-cigarettes as an alternative due to the growing consumer awareness regarding the several detrimental effects of consuming various tobacco-based products is primarily driving the market growth. In line with this, the increasing willingness amongst individuals to quit smoking and the escalating overall sales of e-cigarettes are augmenting product demand across the market. Additionally, the rising environmental concerns have resulted in the emerging trend of eco-friendly vaping, which helps eliminate the ecological load of disposing of huge volumes of discarded cigarette butts and reduce degradation caused by the cultivation of tobacco. Moreover, the widespread adoption of vaping devices, especially amongst the young population, owing to their multiple beneficial properties, including cost-effectiveness, easy availability, and customizability, are propelling the market growth. Apart from this, the introduction of technologically advanced e-cigarettes to provide an enhanced vaping experience, and strategic collaborations amongst key players to introduce e-liquid in varying flavors and innovative design kits, along with their easy availability across several distribution channels, are positively stimulating the market growth. Looking forward, the market value is projected to reach USD 7.7 Billion by 2033, expanding at a CAGR of 13.1% during 2025-2033.
Market Summary
Report Features | Details |
---|---|
Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Segment Coverage | Flavor, Base Type, Type, Distribution Channel, Region |
Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
Companies Covered | Black Note Inc., Breazy Inc., Crystal Canyon Vapes LLC, e-Liquid Factory, Mig Vapor LLC, Molecule Labs Inc., Mt Baker Vapor LLC, Nicopure Labs LLC, Philip Morris International Inc., Turning Point Brands Inc. and ZampleBox LLC |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
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