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E-Liquid Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global E-liquid market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 15% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor. 

E-liquid is a fluid used in electronic nicotine delivery systems (ENDS) or non-combustible tobacco products to generate vapor. It is heated to generate an aerosol that the user inhales to mimic the sensation of smoking tobacco. It is generally made using base ingredients, such as water, propylene glycol (PG), and vegetable glycerin (VG). At present, several manufacturers are offering e-liquid in a variety of natural flavors and nicotine strengths that vary depending on personal preferences.

E-Liquid Market Trends:

E-cigarettes are considered safer as they do not burn tobacco and generate tar and carbon monoxide. Moreover, the rising awareness about the negative impacts of smoking on health is increasing the willingness among individuals to quit smoking, which is influencing the overall sales of e-cigarettes across the globe. This represents one of the key factors bolstering the growth of the e-liquid market. Additionally, several health organizations and governing authorities worldwide are undertaking measures, such as introducing prohibitive taxation, indoor smoking bans, and awareness campaigns to curb tobacco use. This is encouraging the utilization of ENDS as an alternate smoking cessation method, which, in turn, is contributing to the market growth. Moreover, leading players are utilizing social media platforms to offer customization in flavors, implement innovative promotional strategies, and expand their consumer base. They are also offering e-cigarette kits and accessories via online distribution channels. The growing popularity of personal vaporizers and box mods is anticipated to stimulate the demand for e-liquid across the global. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global E-liquid market, along with forecasts at the global, regional and country level from 2021-2026. Our report has categorized the market based on flavor, base type, type and distribution channel.

Breakup by Flavor:

  • Menthol and Mint
  • Tobacco
  • Dessert
  • Fruits and Nuts
  • Chocolate
  • Others
     

Breakup by Base Type:

  • PG (Propylene Glycol)
  • VG (Vegetable Glycerin)
  • PG and VG
     

Breakup by Type:

  • Pre-Filled
  • Bottled
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Stores
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Black Note Inc., Breazy Inc., Crystal Canyon Vapes LLC, e-Liquid Factory, Mig Vapor LLC, Molecule Labs Inc., Mt Baker Vapor LLC, Nicopure Labs LLC, Philip Morris International Inc., Turning Point Brands Inc. and ZampleBox LLC.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Flavor, Base Type, Type, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Black Note Inc., Breazy Inc., Crystal Canyon Vapes LLC, e-Liquid Factory, Mig Vapor LLC, Molecule Labs Inc., Mt Baker Vapor LLC, Nicopure Labs LLC, Philip Morris International Inc., Turning Point Brands Inc. and ZampleBox LLC
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1    Preface
2    Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    Global E-liquid Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Flavor
    6.1    Menthol and Mint
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Tobacco
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Dessert
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Fruits and Nuts
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Chocolate
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Others
        6.6.1 Market Trends
        6.6.2 Market Forecast
7    Market Breakup by Base Type
    7.1    PG (Propylene Glycol
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    VG (Vegetable Glycerin)
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    PG and VG
        7.3.1 Market Trends
        7.3.2 Market Forecast
8    Market Breakup by Type
    8.1    Pre-Filled
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Bottled
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Distribution Channel
    9.1    Supermarkets and Hypermarkets
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Specialty Stores
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Online Stores
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Others
        9.4.1 Market Trends
        9.4.2 Market Forecast
10    Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia-Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis
    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
15    Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Black Note Inc.
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio
        15.3.2    Breazy Inc.
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio
        15.3.3    Crystal Canyon Vapes LLC
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio
        15.3.4    e-Liquid Factory
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio
        15.3.5    Mig Vapor LLC
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio
        15.3.6    Molecule Labs Inc.
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio
        15.3.7    Mt Baker Vapor LLC
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio
        15.3.8    Nicopure Labs LLC
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio
        15.3.9    Philip Morris International Inc.
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio
           15.3.9.3 Financials
           15.3.9.4 SWOT Analysis
        15.3.10    Turning Point Brands Inc.
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio
           15.3.10.3 Financials
        15.3.11    ZampleBox LLC
           15.3.11.1 Company Overview
           15.3.11.2 Product Portfolio

List of Figures

Figure 1: Global: E-liquid Market: Major Drivers and Challenges
Figure 2: Global: E-liquid Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: E-liquid Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: E-liquid Market: Breakup by Flavor (in %), 2020
Figure 5: Global: E-liquid Market: Breakup by Base Type (in %), 2020
Figure 6: Global: E-liquid Market: Breakup by Type (in %), 2020
Figure 7: Global: E-liquid Market: Breakup by Distribution Channel (in %), 2020
Figure 8: Global: E-liquid Market: Breakup by Region (in %), 2020
Figure 9: Global: E-liquid (Menthol and Mint) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Global: E-liquid (Menthol and Mint) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Global: E-liquid (Tobacco) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Global: E-liquid (Tobacco) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Global: E-liquid (Dessert) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Global: E-liquid (Dessert) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Global: E-liquid (Fruits and Nuts) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Global: E-liquid (Fruits and Nuts) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Global: E-liquid (Chocolate) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Global: E-liquid (Chocolate) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Global: E-liquid (Other Flavors) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Global: E-liquid (Other Flavors) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Global: E-liquid (PG- Propylene Glycol) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Global: E-liquid (PG- Propylene Glycol) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Global: E-liquid (VG- Vegetable Glycerin) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Global: E-liquid (VG- Vegetable Glycerin) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Global: E-liquid (PG and VG) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: Global: E-liquid (PG and VG) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: Global: E-liquid (Pre-Filled) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Global: E-liquid (Pre-Filled) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: Global: E-liquid (Bottled) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: Global: E-liquid (Bottled) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: Global: E-liquid (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: Global: E-liquid (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Global: E-liquid (Specialty Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Global: E-liquid (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Global: E-liquid (Online Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Global: E-liquid (Online Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: Global: E-liquid (Other Distribution Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: Global: E-liquid (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: North America: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: North America: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: United States: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: United States: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: Canada: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: Canada: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: Asia-Pacific: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: Asia-Pacific: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: China: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: China: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: Japan: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: Japan: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: India: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: India: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: South Korea: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: South Korea: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: Australia: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: Australia: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: Indonesia: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: Indonesia: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: Others: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: Others: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: Europe: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: Europe: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: Germany: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 64: Germany: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 65: France: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 66: France: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 67: United Kingdom: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 68: United Kingdom: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 69: Italy: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 70: Italy: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 71: Spain: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 72: Spain: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 73: Russia: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 74: Russia: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 75: Others: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 76: Others: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 77: Latin America: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 78: Latin America: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 79: Brazil: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 80: Brazil: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 81: Mexico: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 82: Mexico: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 83: Others: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 84: Others: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 85: Middle East and Africa: E-liquid Market: Sales Value (in Million US$), 2015 & 2020
Figure 86: Middle East and Africa: E-liquid Market: Breakup by Country (in %), 2020
Figure 87: Middle East and Africa: E-liquid Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 88: Global: E-liquid Industry: SWOT Analysis
Figure 89: Global: E-liquid Industry: Value Chain Analysis
Figure 90: Global: E-liquid Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: E-liquid Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: E-liquid Market Forecast: Breakup by Flavor (in Million US$), 2021-2026
Table 3: Global: E-liquid Market Forecast: Breakup by Base Type (in Million US$), 2021-2026
Table 4: Global: E-liquid Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 5: Global: E-liquid Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 6: Global: E-liquid Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: Global: E-liquid Market: Competitive Structure
Table 8: Global: E-liquid Market: Key Players

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Key Question Answered in this Report

According to the estimates by IMARC Group, the global e-liquid market is expected to witness a CAGR of 15% during 2021-2026.

The increasing utilization of e-liquids in electronic nicotine delivery systems (ENDS)that are considered as a safer alternative of tobacco-based cigarettes represents one of the key drivers for the global e-liquid market.

Several leading players are utilizing social media platforms to offer customization in flavors, introduce innovative promotional strategies, andoffer e-cigarette kits and accessories via online distribution channels. These represent some of the key trends in the global e-liquid market.

Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in temporary closure of numerous manufacturing units and supply chain disruptions of electronic nicotine delivery systems (ENDS), thereby limiting the demand for e-liquid.

On the basis of the flavor, the market has been segregated into menthol and mint, tobacco, dessert, fruits and nuts, chocolate, and others. Among these, tobacco dominates the global market.

On the basis of the type, the market has been bifurcated into pre-filled and bottled. Currently, bottled holds the majority of the total market share.

Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America dominates the global market.

The key companies in the global e-liquid market are Black Note Inc., Breazy Inc., Crystal Canyon Vapes LLC, e-Liquid Factory, Mig Vapor LLC, Molecule Labs Inc., Mt Baker Vapor LLC, Nicopure Labs LLC, Philip Morris International Inc., Turning Point Brands Inc., and ZampleBox LLC.

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