Market Overview 2022-2027:

The global E-liquid market is expected to exhibit a CAGR of 13.2% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

E-liquid is a fluid used in electronic nicotine delivery systems (ENDS) or non-combustible tobacco products to generate vapor. It is heated to generate an aerosol that the user inhales to mimic the sensation of smoking tobacco. It is generally made using base ingredients, such as water, propylene glycol (PG), and vegetable glycerin (VG). At present, several manufacturers are offering e-liquid in a variety of natural flavors and nicotine strengths that vary depending on personal preferences.

E-Liquid Market Trends:

E-cigarettes are considered safer as they do not burn tobacco and generate tar and carbon monoxide. Moreover, the rising awareness about the negative impacts of smoking on health is increasing the willingness among individuals to quit smoking, which is influencing the overall sales of e-cigarettes across the globe. This represents one of the key factors bolstering the growth of the e-liquid market. Additionally, several health organizations and governing authorities worldwide are undertaking measures, such as introducing prohibitive taxation, indoor smoking bans, and awareness campaigns to curb tobacco use. This is encouraging the utilization of ENDS as an alternate smoking cessation method, which, in turn, is contributing to the market growth. Moreover, leading players are utilizing social media platforms to offer customization in flavors, implement innovative promotional strategies, and expand their consumer base. They are also offering e-cigarette kits and accessories via online distribution channels. The growing popularity of personal vaporizers and box mods is anticipated to stimulate the demand for e-liquid across the global. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global E-liquid market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on flavor, base type, type and distribution channel.

Breakup by Flavor:

• Menthol and Mint
• Tobacco
• Dessert
• Fruits and Nuts
• Chocolate
• Others
   

Breakup by Base Type:

• PG (Propylene Glycol)
• VG (Vegetable Glycerin)
• PG and VG
   

Breakup by Type:

• Pre-Filled
• Bottled
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Stores
• Others
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Black Note Inc., Breazy Inc., Crystal Canyon Vapes LLC, e-Liquid Factory, Mig Vapor LLC, Molecule Labs Inc., Mt Baker Vapor LLC, Nicopure Labs LLC, Philip Morris International Inc., Turning Point Brands Inc. and ZampleBox LLC.

Report Coverage: