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Global Feminine Hygiene Products Market Catalysed by High Demand for Sanitary Pads

The latest report by IMARC Group, titled “Feminine Hygiene Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, finds that the global feminine hygiene products market reached a value of US$ 24.5 Billion in 2018. Feminine hygiene products play a significant role in improving and maintaining the well-being and reproductive health of women. These products are made up of raw materials such as rayon, viscose and cellulose wood fluff pulp. Feminine hygiene products are mainly associated with menopause, menstruation, genital cleanliness, contraception and maternity. Over the past two decades, the popularity of these products has increased due to a rise in safety concerns for personal hygiene among women.

Highlights of global feminine hygiene products market:

  • A shift towards organic products remains the primary growth-inducing factor.
  • Sanitary pads represent the largest product type, accounting for majority of the market share.
  • Asia Pacific dominates the market owing to the increasing demand in the region.

The growth of the global feminine hygiene products market is primarily attributed to a shift towards organic products which are compostable, biodegradable and eco-friendly. In developing countries, there is a high demand for good quality products, whereas, premium products remain popular in developed countries. In addition, several awareness campaigns and programmes have also been organised by different NGOs and governments so as to raise awareness for maintaining an appropriate personal hygiene among women. Moreover, manufacturers are coming up with new product varieties in order to increase their consumer base. As a result, the global feminine hygiene products market is expected to be valued at US$ 35.3 Billion, exhibiting a CAGR of 6.3% during 2019-2024.

On the basis of products, sanitary pads clearly show a dominance in the market followed by panty liners, tampons, and spray and internal cleaners. Based on distribution channel, supermarkets and hypermarkets represent the largest distribution channel in the market. It is followed by specialty stores, beauty stores and pharmacies, and online. Region-wise, Asia-Pacific currently accounts for the majority of the global market owing to rapidly increasing demand for feminine hygiene products. Other major regions include North America, Europe, Middle East and Africa, and Latin America. The competitive landscape of the market has also been analysed with some of the key players operating in the market being Procter & Gamble, Edgewell Personal Care, Unicharm, Kimberly-Clark Corporation and Kao Group.

The report by IMARC Group has examined the global feminine hygiene products market on the basis of:


  • Sanitary Pads
  • Panty Liners
  • Tampons
  • Spray and Internal Cleaners

Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Beauty Stores and Pharmacies
  • Online


  • Asia Pacific
  • North America
  • Europe
  • Middle East and Africa
  • Latin America

Key Players

  • Procter & Gamble
  • Edgewell Personal Care
  • Unicharm
  • Kimberly-Clark Corporation
  • Kao Group


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