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Feminine Hygiene Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

The global feminine hygiene products market was worth US$ 23 Billion in 2017. The market is further projected to reach US$ 34 Billion by 2023, exhibiting a CAGR of 6.5% during 2018-2023. Feminine hygiene products refer to personal care products which are used by women during vaginal discharge, menstruation and other bodily functions related to genitalia. They play a crucial role in maintaining a woman’s reproductive health and supporting proper intimate hygiene practices so as to avoid any kind of infections. Growing awareness about personal hygiene among women coupled with the inclination towards the utilization of convenient and handy sanitary products is creating a huge demand for feminine hygiene products across the globe.

Global Feminine Hygiene Products Market Drivers/Constraints:

  • As an increasing number of women are becoming financially independent, the leading players are trying to target them directly and influence their purchasing behavior which, in turn, is providing a boost to the sales of feminine hygiene products.
  • The manufacturers nowadays are focusing on introducing innovative and organic products which are comfortable, scented and have higher absorption capability. They are also developing unique marketing and promotional strategies which is attracting a larger consumer-base.
  • Several governments and NGOs are taking initiatives to promote the use of feminine hygiene products among the underprivileged and rural women population as well as to manufacture and distribute sanitary pads at affordable costs which is creating a positive outlook for the market.
  • The utilization of hazardous chemicals in the manufacturing of feminine hygiene products can cause adverse health effects. In addition to this, the disposal of these products can lead to clogging of drains which, in turn, is hindering the sales of these products.


Breakup by Product Type:

Based on product types, the market has been segmented into sanitary pads, panty liners, tampons, sprays and internal cleansers. Amongst these, sanitary pads are the most popular product type as they provide comfort to women.

Breakup by Distribution Channel:

On the basis of distribution channels, the report finds that supermarkets and hypermarkets are the largest distribution channels which offer a wide range of products to the consumers under one roof. Other segments include specialty stores, beauty stores and pharmacies, and online.

Feminine Hygiene Products Market Share

Regional Insights:

Region-wise, Asia Pacific represents the leading market of feminine hygiene products. Growing awareness about the importance of personal hygiene is increasing the demand for these products in the region. Other major regions include North America, Europe, Middle East and Africa, and Latin America.

Competitive Landscape:

The competitive landscape of the market has also been analyzed covering the profiles of the leading manufacturers. Some of the key players operating in the market are:

  • Procter & Gamble
  • Edgewell Personal Care
  • Unicharm
  • Kimberly-Clark Corporation
  • Kao Corporation


This report provides a deep insight into the global feminine hygiene products market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the feminine hygiene products market in any manner.

Key Questions Answered in This Report:

  • How has the global feminine hygiene products market performed so far and how will it perform in the coming years?
  • What are the key regions in the global feminine hygiene products market?
  • Which are the popular product types in the global feminine hygiene products market?
  • What are the major distribution channels in the global feminine hygiene products market?
  • What are the various stages in the value chain of the global feminine hygiene products market?
  • What are the key driving factors and challenges in the global feminine hygiene products market?
  • What is the structure of the global feminine hygiene products market and who are the key players?
  • What is the degree of competition in the global feminine hygiene products market?
  • How are feminine hygiene products manufactured?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Feminine Hygiene Products Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Product Type
    5.4    Market Breakup by Distribution Channel
    5.5    Market Breakup by Region
    5.6    Market Forecast
    5.7    SWOT Analysis
        5.7.1    Overview
        5.7.2    Strengths
        5.7.3    Weaknesses
        5.7.4    Opportunities
        5.7.5    Threats
    5.8    Value Chain Analysis
        5.8.1    Overview
        5.8.2    Research and Development
        5.8.3    Raw Material Procurement
        5.8.4    Manufacturing
        5.8.5    Marketing
        5.8.6    Distribution
        5.8.7    End-Use
    5.9    Porters Five Forces Analysis
        5.9.1    Overview
        5.9.2    Bargaining Power of Buyers
        5.9.3    Bargaining Power of Suppliers
        5.9.4    Degree of Competition
        5.9.5    Threat of New Entrants
        5.9.6    Threat of Substitutes
6    Market Breakup by Product Type
    6.1    Sanitary Pads
    6.2    Panty Liners
    6.3    Tampons
    6.4    Spray and Internal Cleaners
    6.5    Others
7    Market Breakup by Distribution Channel
    7.1    Supermarkets and Hypermarkets
    7.2    Specialty Stores
    7.3    Beauty Stores and Pharmacies
    7.4    Online
    7.5    Others
8    Market Breakup by Region
    8.1    Asia Pacific
    8.2    North America
    8.3    Europe
    8.4    Middle East and Africa
    8.5    Latin America
9    Feminine Hygiene Products Manufacturing Process
    9.1    Product Overview
    9.2    Raw Material Requirements
    9.3    Manufacturing Process
    9.4    Key Success and Risk Factors
10    Competitive Landscape
    10.1    Market Structure
    10.2    Key Players
    10.3    Profiles of Key Players
        10.3.1    Procter & Gamble
            10.3.1.1    Company Overview
            10.3.1.2    Description
            10.3.1.3    Product Portfolio
            10.3.1.4    Financials
            10.3.1.5    SWOT Analysis
        10.3.2    Edgewell Personal Care
            10.3.2.1    Company Overview
            10.3.2.2    Description
            10.3.2.3    Product Portfolio
            10.3.2.4    Financials
            10.3.2.5    SWOT Analysis
        10.3.3    Unicharm
            10.3.3.1    Company Overview
            10.3.3.2    Description
            10.3.3.3    Product Portfolio
            10.3.3.4    Financials
            10.3.3.5    SWOT Analysis
        10.3.4    Kimberly-Clark Corporation
            10.3.4.1    Company Overview
            10.3.4.2    Description
            10.3.4.3    Product Portfolio
            10.3.4.4    Financials
            10.3.4.5    SWOT Analysis
        10.3.5    Kao Corporation
            10.3.5.1    Company Overview
            10.3.5.2    Description
            10.3.5.3    Product Portfolio
            10.3.5.4    Financials
            10.3.5.5    SWOT Analysis


List of Figures

Figure 1: Global: Feminine Hygiene Products Market: Major Drivers and Challenges
Figure 2: Global: Feminine Hygiene Products Market: Sales Value (in Billion US$), 2010-2017
Figure 3: Global: Feminine Hygiene Products Market: Breakup by Product Type (in %), 2017
Figure 4: Global: Feminine Hygiene Products Market: Breakup by Distribution Channel (in %), 2017
Figure 5: Global: Feminine Hygiene Products Market: Breakup by Region (in %), 2017
Figure 6: Global: Feminine Hygiene Products Market Forecast: Sales Value (in Billion US$), 2018-2023
Figure 7: Global Feminine Hygiene Products Industry: SWOT Analysis
Figure 8: Global: Feminine Hygiene Products Industry: Value Chain Analysis
Figure 9: Global: Feminine Hygiene Products Industry: Porter’s Five Forces Analysis
Figure 10: Global: Sanitary Pads Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 11: Global: Panty Liners Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 12: Global: Tampons Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 13: Global: Spray and Internal Cleaners Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 14: Global: Other Feminine Hygiene Products Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 15: Global: Feminine Hygiene Products Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2010, 2017 & 2023
Figure 16: Global: Feminine Hygiene Products Market: Sales through Specialty Stores (in Million US$), 2010, 2017 & 2023
Figure 17: Global: Feminine Hygiene Products Market: Sales through Beauty Stores and Pharmacies (in Million US$), 2010, 2017 & 2023
Figure 18: Global: Feminine Hygiene Products Market: Sales through Online Distribution Channels (in Million US$), 2010, 2017 & 2023
Figure 19: Global: Feminine Hygiene Products Market: Sales through Other Distribution Channels (in Million US$), 2010, 2017 & 2023
Figure 20: Asia Pacific: Feminine Hygiene Products Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 21: North America: Feminine Hygiene Products Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 22: Europe: Feminine Hygiene Products Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 23: Middle East and Africa: Feminine Hygiene Products Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 24: Latin America: Feminine Hygiene Products Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 25: Feminine Hygiene Manufacturing: Process Flow



List of Tables

Table 1: Global: Feminine Hygiene Products Market: Key Industry Highlights, 2017 and 2023
Table 2: Global: Feminine Hygiene Products Market Forecast: Breakup by Product Type (in Million US$), 2018-2023
Table 3: Global: Feminine Hygiene Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2018-2023
Table 4: Global: Feminine Hygiene Product Market Forecast: Breakup by Region (in Million US$), 2018-2023
Table 5: Feminine Hygiene: Raw Material Requirements
Table 6: Global: Feminine Hygiene Products Market Structure
Table 7: Global: Feminine Hygiene Products Market: Key Players

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