The global feminine hygiene products market reached a value of US$ 21.6 Billion in 2020. Looking forward, IMARC Group expects the market to exhibit moderate growth during the forecast period (2021-2026). Feminine hygiene products refer to personal care products which are used by women during vaginal discharge, menstruation and other bodily functions related to genitalia. They play a crucial role in maintaining a woman’s reproductive health and supporting proper intimate hygiene practices so as to avoid any kind of infections. Growing awareness about personal hygiene among women coupled with the inclination towards the utilization of convenient and handy sanitary products is creating a huge demand for feminine hygiene products across the globe.
IMARC Group provides an analysis of the key trends in each sub-segment of the global feminine hygiene products market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, product type and distribution channel.
Breakup by Product Type:
Based on product types, the market has been segmented into sanitary pads, panty liners, tampons, sprays and internal cleansers. Amongst these, sanitary pads are the most popular product type as they provide comfort to women.
Breakup by Distribution Channel:
On the basis of distribution channels, the report finds that supermarkets and hypermarkets are the largest distribution channels which offer a wide range of products to the consumers under one roof. Other segments include specialty stores, beauty stores and pharmacies, and online stores.
Region-wise, Asia Pacific represents the leading market of feminine hygiene products. Growing awareness about the importance of personal hygiene is increasing the demand for these products in the region. Other major regions include North America, Europe, Middle East and Africa, and Latin America.
The competitive landscape of the market has also been analyzed covering the profiles of the leading manufacturers. Some of the key players operating in the market are:
This report provides a deep insight into the global feminine hygiene products market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the feminine hygiene products industry in any manner.
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