Global Fitness App Market to Grow at 25.01% During 2024-2032, Propelled by Rising Prevalence of Chronic and Lifestyle Disorders

February 20, 2023 | Technology & Media

The latest report by IMARC titled “Fitness App Market Report by Type (Exercise and Weight Loss, Diet and Nutrition, Activity Tracking, and Others), Platform (Android, IOS, and Others), Device (Smartphones, Tablets, Wearable Devices), and Region 2024-2032,” finds that the global fitness app market is expected to exhibit a CAGR of 25.01% during the forecast period (2024-2032). Fitness apps are mobile applications designed to help with physical training, exercise, nutrition, diet and related fitness solutions. They are downloaded from the internet onto a mobile device, such as internet-enabled wearables, tablets, and smartphones to track and record workout sessions and monitor the menstrual cycle. Fitness apps are also used to count calories and record statistics on walks, workouts, bike rides, and runs. In recent years, fitness apps have gained traction as key players are launching apps that can directly connect users to a personal trainer or nutritionist for improved fitness routines and diet plans.

Global Fitness App Market Trends:

One of the primary factors driving the market is the rising number of individuals diagnosed with chronic and lifestyle disorders. Additionally, the growing health consciousness among the masses is creating a positive market outlook. Other than this, the increasing utilization of smart wearables due to rapid urbanization in confluence with the expanding income level of the masses is positively influencing the market growth. In line with this, the rising penetration of high-speed internet connectivity and the boosting sales of smartphones are propelling the market growth. Besides this, key players are incorporating barcode scanners into fitness apps to help users in recording statistics on workouts, counting calories, and collecting data on runs, walks, and bike rides, which is positively influencing the market growth. Furthermore, several footwear brands, such as Nike, Under Armour, and Adidas, are also extensively investing in developing customized exercise regimes and health-tracking systems. Moreover, they are integrating machine learning (ML) and artificial intelligence (AI) in fitness apps to provide personalized diet charts, fitness programs, and health coaches, thus providing a positive thrust on the market growth.

Market Summary:

  • Based on the type, the market has been divided into exercise and weight loss, diet and nutrition, activity tracking, and others. Currently, exercise and weight loss account for the majority of the overall market share.
  • On the basis of the platform, the market has been segregated into android, IOS, and others. At present, IOS represents the largest platform for fitness apps.
  • Based on the device, the market has been segmented into smartphones, tablets, and wearable devices. Smartphones exhibit a clear dominance in the market.
  • Region-wise, North America (the United States and Canada) holds the leading position in the market. Other major regions include Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
  • The competitive landscape of the market has also been analyzed, with some of the key players being Aaptiv Inc., Adidas AG, Appinventiv, Applico LLC, ASICS India Pvt. Ltd (ASICS Corporation), Azumio Inc., Fitbit Inc. (Alphabet Inc.), MyFitnessPal Inc., Nike Inc., Noom Inc. and Wahoo Fitness.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Type, Platform, Device, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Aaptiv Inc., Adidas AG, Appinventiv, Applico LLC, ASICS India Pvt. Ltd (ASICS Corporation), Azumio Inc., Fitbit Inc. (Alphabet Inc.), MyFitnessPal Inc., Nike Inc., Noom Inc. and Wahoo Fitness
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global Fitness App Market to Grow at 25.01% During 2024-2032, Propelled by Rising Prevalence of Chronic and Lifestyle Disorders
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