The latest report by IMARC Group, titled "Fruit Beer Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028," finds that the global fruit beer market is expected to exhibit a CAGR of 4% during 2023-2028. Fruit beer is a non-alcoholic beverage that is prepared by fermenting and blending various malt-scented fruits such as plums, raspberries, and cherries. It has a distinct aroma and is enriched with vitamins, antioxidants, minerals, folic acids, potassium, and soluble dietary fibers. It also eliminates the risk of heart diseases, helps to hydrate the body, promotes healthy skin by slowing down the aging process, and reduces depression, stress and anxiety. Owing to these properties, fruit beer is gaining traction across the globe.
Global Fruit Beer Market Trends:
The market is primarily driven by the escalating demand for innovative non-alcoholic beverages or cocktails with low alcohol by volume (ABV) ratio. In addition, the growing western influences and the rising product adoption across restaurants and bars represent another major growth-inducing factor. Besides this, various manufacturers are introducing exotic fruit beer in multiple product variants with distinct flavors and attractive packaging solutions. This, coupled with the emerging trend of socializing at restaurants and bars, specifically amongst the younger demographics, is positively influencing the market growth. Moreover, the increasing collaborations amongst key players to launch premium fruit beer, easy product availability across various distribution channels at cost-effective prices, and aggressive celebrity endorsements and promotional strategies are some of the other factors creating a positive market outlook across the globe.
- Based on the fruit flavor, the market has been classified into raspberry, peaches, strawberry, blueberry, and others.
- On the basis of the sales channel, the market has been bifurcated into on-trade [pubs, bars, restaurants, and others (cafes, institutions)] and off trade (supermarkets and hypermarkets, and specialty stores).
- Region-wise, the market has been divided into North America (the United States and Canada), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
- The competitive landscape of the market has been examined in the report, with some of the key players being All Saints Brewing Company, Bell's Brewery Inc. (Lion), Brewery Ommegang, Founders Brewing Co. (Mahou San Miguel), Golden Road Brewing (Anheuser-Busch Companies LLC), Lindemans Brewery, Lost Coast Brewery, New Belgium Brewing Company, New Glarus Brewing Company, Pyramid Breweries Inc. (FIFCO USA), Shipyard Brewing Company and Unibroue.
|Base Year of the Analysis
||Fruit-Flavour, Sales Channel, Region
|| Asia Pacific, Europe, North America, Latin America, Middle East and Africa
||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
||All Saints Brewing Company, Bell's Brewery Inc. (Lion), Brewery Ommegang, Founders Brewing Co. (Mahou San Miguel), Golden Road Brewing (Anheuser-Busch Companies LLC), Lindemans Brewery, Lost Coast Brewery, New Belgium Brewing Company, New Glarus Brewing Company, Pyramid Breweries Inc. (FIFCO USA), Shipyard Brewing Company and Unibroue
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