Market Overview:

The global fruit beer market is expected to exhibit a CAGR of 4.20% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Fruit beer refers to a non-alcoholic beverage that is prepared by fermenting and blending various malt-scented fruits, including strawberries, raspberries, plums, and cherries, with additional flavorings, extracts, syrups, and spices. It has a distinct aroma and encompasses essential vitamins, minerals, folic acids, potassium, antioxidants, and soluble dietary fibers, which are not harmful to the human body. When consumed in moderation, fruit beer helps to hydrate the body, eliminate the risk of heart diseases, promote healthy skin by slowing down the aging process, and reduce depression, stress and anxiety by providing a relaxing experience to consumers. Based on these properties, fruit beer is widely consumed as a refreshing beverage and finds extensive application in preparing several food products.

Fruit Beer Market Trends:

One of the prime factors currently driving the global fruit beer market is the increasing demand for innovative non-alcoholic beverages or cocktails with low alcohol by volume (ABV) ratio. In line with this, the growing product premiumization and the rising awareness amongst consumers regarding the detrimental effects caused by the extensive consumption of several alcoholic drinks are acting as another growth-inducing factor. This can be attributed to the shifting inclination of consumers toward fruit beer on account of the several health benefits associated with the product. Moreover, the rapid establishment of restaurants and bars across the globe, growing western influences, and the emerging trend of socializing at restaurants and bars, specifically amongst the younger demographics, are further supporting the market growth. Additionally, the continual launch of exotic fruit beer in multiple product variants with distinct flavors and attractive packaging solutions is contributing to the market growth. Other factors, such as strategic collaborations amongst key players to launch premium fruit beer, its availability across various distribution channels at cost-effective prices, and the aggressive celebrity endorsements and implementation of marketing tactics, are creating a positive outlook for the market. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global fruit beer market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on fruit-flavour and sales channel.

Breakup by Fruit-Flavour:

• Raspberry
• Peaches
• Strawberry
• Blueberry
• Others
   

Breakup by Sales Channel:

• On-Trade
  • Pubs
  • Bars
  • Restaurants
  • Others (Cafes, Institutions)
• Off-Trade
  • Supermarkets and Hypermarkets
  • Specialty Stores
     

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being All Saints Brewing Company, Bell's Brewery Inc. (Lion), Brewery Ommegang, Founders Brewing Co. (Mahou San Miguel), Golden Road Brewing (Anheuser-Busch Companies LLC), Lindemans Brewery, Lost Coast Brewery, New Belgium Brewing Company, New Glarus Brewing Company, Pyramid Breweries Inc. (FIFCO USA), Shipyard Brewing Company and Unibroue.

Report Coverage: