Fruit Beer Market Size, Growth, Industry Analysis, and Research Report

Market Overview:

The global fruit beer market size reached US$ 289.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 392.0 Billion by 2032, exhibiting a growth rate (CAGR) of 3.42% during 2024-2032. The growing demand for healthier beverage options due to rising focus on health and wellness, changing consumer tastes and preferences, and increasing popularity of craft brewing are some of the major factors propelling the market.

Fruit beer is a distinct category of beer that comprises natural fruit flavors in the brewing process. It offers a unique and flavorful taste profile on traditional beer styles due to the presence of various fruits, such as berries, citrus, or tropical fruits. It is widely available in different colors and has an enhanced aroma with a subtly sweet to tangy and vibrant taste. It provides a refreshing and innovative alternative to conventional beers. As it helps in hydrating the body and eliminates the chances of various heart diseases among individuals, the demand for fruit beer is increasing across the globe.

At present, the rising popularity of experimenting with different flavors of beers among individuals around the world is contributing to the growth of the market. In line with this, the increasing consumption of fruit beer due to the rising social media influence on individuals is strengthening the growth of the market. Moreover, the growing demand for innovative beverages that can be consumed with a variety of dishes and enhance the taste of consumers is positively influencing the market. In addition, the rising number of clubs, pubs, hotels, bars, restaurants, cafes, and other food service chains worldwide is providing lucrative growth opportunities to industry investors. Furthermore, the wide availability of fruit beer via online and offline distribution channels across the globe is supporting the growth of the market. Besides this, the rising demand for innovative beverages with low alcohol by volume (ABV) ratio is bolstering the growth of the market.

Fruit Beer Market Trends/Drivers:

Changing consumer taste and preferences

The rising demand for fruit beer due to the changing consumer tastes and preferences is contributing to the growth of the market. In line with this, consumers are increasingly seeking novel taste experiences beyond traditional offerings. In addition, fruit beer has distinctive flavors that are derived from various fruits, such as strawberry, peaches, lemon, cranberry, orange, and blueberry, that provide an enhanced and healthier alternative to conventional beer. Apart from this, various manufacturers are offering a diverse range of unique and refreshing flavor profiles in beer, as consumers are becoming more adventurous in their choices, which is offering a positive market outlook.

Increasing popularity of craft brewing

The increasing craft brewing and the innovative spirit within the brewing industry is supporting the growth of the market. Craft breweries, often characterized by their experimentation with ingredients and brewing techniques, are embracing fruit beers as a canvas for creativity. In line with this, brewers are incorporating a diverse range of fruits to produce innovative blends that cater to the different tastes and preferences of individuals across the globe. This craft-oriented approach results in high-quality fruit beers that capture the essence and flavors of the chosen fruits. Besides this, the rising focus on artisanal craftsmanship and continuous experimentation in beer options is bolstering the growth of the market.

Growing focus on health and wellness

The growing focus on health and wellness among the masses is supporting the growth of the market. In addition, consumers are rapidly seeking healthier alternatives in their beverage choices that assist in keeping their mind and body healthy. Besides this, the perception of fruits as natural and wholesome ingredients caters to the choices of health-conscious consumers. In line with this, fruit beers often contain real fruit extracts and minimal additives and have a visually appealing and flavorful option that is a healthier choice as compared to sugary or artificially flavored beverages. Furthermore, the rising demand for refreshing and healthier beverage solutions is propelling the growth of the market.

Fruit Beer Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global fruit beer market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on fruit-flavour and sales channel.

Breakup by Fruit-Flavour:

• Raspberry
• Peaches
• Strawberry
• Blueberry
• Others
   

Raspberry represents the largest market segment

The report has provided a detailed breakup and analysis of the market based on the fruit flavor. This includes raspberry, peaches, strawberry, blueberry, and others. According to the report, raspberry represented the largest segment.

The rising demand for raspberry-infused fruit beers, as they offer a distinctive taste, is bolstering the growth of the market. Raspberry is known for its bold and slightly tangy flavor profile and offers a balanced blend of sweetness and acidity. The natural essence of raspberries enhances the aroma and color of beer and creates an enhanced sensory experience. In line with this, it is becoming increasingly popular among individuals seeking a refreshing twist in beverages. The delightful combination of the base of beer with flavors of raspberry, makes it a unique variant, which is positively influencing the market.

Breakup by Sales Channel:

• On-Trade
  • Pubs
  • Bars
  • Restaurants
  • Others (Cafes, Institutions)
• Off-Trade
  • Supermarkets and Hypermarkets
  • Specialty Stores
     

On-trade accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes on-trade (pubs, bars, restaurants, and others (cafes, institutions) and off-trade (supermarkets and hypermarkets and specialty stores). According to the report, on-trade represented the largest segment.

On-trade refers to the sales that occur within establishments, such as restaurants, bars, and pubs, where customers consume the beverages on-site. In addition, it provides an engaging and social environment for consumers to experience these unique brews. People can explore a wide variety of fruit beer offerings while enjoying a meal or socializing with friends. Besides this, people are preferring on-trade options, as the staff recommends suitable pairings and guiding choices that assist in enhancing their experience. This sales channel contributes to the visibility and popularity of fruit beers, which is positively influencing the market.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Europe exhibits a clear dominance, accounting for the largest fruit beer market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.

Europe held the biggest market share due to the increasing demand for fruit-infused beverage options among individuals. Apart from this, the rising preference for premium and artisanal products among consumers is contributing to the growth of the market in the region. In line with this, the increasing influence of social media platforms is propelling the growth of the market. Besides this, the presence of key manufacturers is bolstering the growth of the market in the Europe region.

Competitive Landscape:

Various players are continuously innovating beer by experimenting with different fruit combinations and brewing techniques. They are creating unique flavor profiles to attract consumers looking for novel taste experiences. In line with this, breweries are collaborating with fruit suppliers, local farmers, and other beverage producers to source high-quality fruits and create distinctive fruit beer offerings. These partnerships ensure the availability of fresh and authentic fruit flavors and enhance the overall quality of the product. Apart from this, companies are investing in effective marketing campaigns that highlight the authenticity, quality, and uniqueness of their beers. They are also engaging a wide consumer base through storytelling, visually appealing packaging, and interactive social media content.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• All Saints Brewing Company
• Bell's Brewery Inc. (Lion)
• Brewery Ommegang
• Founders Brewing Co. (Mahou San Miguel)
• Golden Road Brewing (Anheuser-Busch Companies LLC)
• Lindemans Brewery
• Lost Coast Brewery
• New Belgium Brewing Company
• New Glarus Brewing Company
• Pyramid Breweries Inc. (FIFCO USA)
• Shipyard Brewing Company
• Unibroue

Recent Developments:

• In 2020, Shipyard Brewing and Orlando-Based Brew Theory has partnered to produce and sell craft breweries in the Sunshine State.
• In 2020, New Belgium Brewing announced ‘Sour IPA’, a hazy, Citra and Amarillo dry-hopped IPA blended with authentic wood-aged golden sour with juicy aromas and refreshing acidity.
• In 2023, Lost Coast Brewery announced three new beer products that are available locally both in the Eureka locations or in grocery stores.

Fruit Beer Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the fruit beer market from 2018-2032.
• The research report study provides the latest information on the market drivers, challenges, and opportunities in the global fruit beer market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the fruit beer industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.