The latest report by IMARC Group, titled “Fruit Juice Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028,” finds that the global fruit juice market size reached US$ 147.5 Billion in 2022. Fruit juice refers to a non-fermented beverage acquired by mechanically squeezing or macerating fruits. It is available in fresh, concentrated, not from concentrate (NFC) juice, and cold-pressed variants. It is manufactured in various flavors such as orange, cranberry, pomegranate, prune, tomato, grapefruit, pineapple, watermelon, muskmelon, papaya, avocado, lemon, sugarcane, banana, guava, cherry, strawberry, blueberry, peach, pear, coconut, and gooseberry. In addition, it is rich in vitamins, antioxidants, fiber, and protein that help prevent urinary tract infection (UTI), enhance heart and bone health, improve metabolism, digestion, and red blood cell production, support iron absorption, keep the body hydrated, fight viral infections, and reduces cholesterol levels. Owing to these benefits, fruit juices are gaining traction among individuals of all age groups across the globe.
Global Fruit Juice Market Trends:
The market is primarily driven by the growing consumption of fruit juices owing to their various benefits, such as promoting skin and immune health, boosting natural energy, and lowering blood pressure. In addition, the growing health awareness led to the escalating demand for natural healthy fruit juices for personal health and physical fitness, contributing to the market growth. In line with this, the improving lifestyle and the shifting dietary patterns of consumers are accelerating the product adoption rate. Moreover, the introduction of numerous preservative-free, high nutritional content, and sugar-free fruit juices with natural sweeteners represents another major growth-inducing factor. Besides this, the increasing inclination toward cold-pressed fruit juices is providing a positive thrust to market growth. Apart from this, key players are investing in high-quality packaging solutions to avoid spillage of the packed multi-layered tetra packs, which is also propelling the market growth. Furthermore, the rising number of product launches with sustainable and organically produced fruits and the rising disposable income levels of individuals are creating a positive market outlook across the globe. Looking forward, IMARC Group expects the market value to reach US$ 189.9 Billion by 2028, exhibiting a CAGR of 4.29% during the forecast period (2023-2028).
- Based on the product type, the market has been categorized into 100% fruit juice, nectars, juice drinks, concentrates, powdered juice, and others. Currently, juice drinks account for the majority of the global market share.
- On the basis of the flavor, the market has been segmented into orange, apple, mango, mixed fruit, and others. Amongst these, orange fruit juice exhibits a clear dominance in the market.
- Based on the distribution channel, the market has been classified into supermarkets and hypermarkets, convenience stores, specialty food stores, online retail, and others. Presently, supermarkets and hypermarkets hold the largest market share.
- Region-wise, Europe represents the leading market. Other major regions include North America, Asia Pacific, Latin America, and the Middle East and Africa.
- The competitive landscape of the industry has also been examined in the report, with some of the key players being The Coca-Cola Company, Pepsico, Inc., China Huiyuan Juice Group Limited, and WILD Flavors, Inc.
|Base Year of the Analysis
||Billion Litres, US$ Billion
||Product Type, Flavor, Distribution Channel, Region
|| Asia Pacific, Europe, North America, Latin America, Middle East and Africa
||The Coca-Cola Company, Pepsico, Inc., China Huiyuan Juice Group Limited and WILD Flavors, Inc.
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