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Fruit Juice Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global fruit juice market reached a volume of 45.4 Billion Litres in 2018, registering a CAGR of around 2% during 2011-2018. The market is further projected to reach a volume of 50.6 Billion Litres by 2024. Fruit juice refers to a non-fermented beverage which is obtained by mechanically squeezing or macerating fruits. Different types of fruit juice offer varied health benefits, for instance, avocado juice boosts natural energy in the body; watermelon juice keeps the body hydrated and improves metabolism; papaya juice caters healthy digestion; lemon juice fights viral infections; and pineapple juice reduces cholesterol levels. This, coupled with the refreshing taste and longer shelf-life of fruit juice, makes it one of the most widely consumed beverages across the globe.

Fruit Juice Market Report

Global Fruit Juice Market Drivers:

  • The consumption of soft drinks, such as colas and flavored sodas, is reducing globally as they have high sugar content, artificial coloring, phosphoric acid, artificial sweeteners, and caffeine which can cause negative effects on the human body. Owing to this, a large number of consumers are shifting from carbonated drinks towards natural fruit juices.
  • Changing lifestyles and altering eating patterns of the consumers have resulted in an increased intake of affordable, healthy and quick sources of nutrition like packaged fruit juices, thereby catalyzing the growth of the market. 
  • In order to expand the consumer-base, manufacturers are introducing a wide array of flavors, and producing preservative-free and sugar-free fruit juices. In addition to this, growth in the food and beverage industry is boosting the overall demand for fruit juices worldwide.
  • Earlier, a number of players were hesitant to sell their products in the emerging countries due to the lack of infrastructure and storage facilities. Nonetheless, with a rise in the number of organized retail outlets, several players are now willing to invest in these markets which is expected to bolster the growth of the fruit juice industry.


Breakup by Product Type:

On the basis of type, the global fruit juice market is segregated as 100% fruit juice, nectars, juice drinks, concentrates, powdered juice and others. Currently, juice drinks account for the majority of the market share, representing the most popular product type. Juice drinks contain several vitamins, flavors and anti-oxidants owing to which they are preferred by the consumers.

Breakup by Flavor:

Fruit Juice Market by Flavour

Based on flavors, the market is classified as orange, apple, mango, mixed fruit and others. Amongst these, orange fruit juice holds the majority of the market share as it is rich in vitamin A, vitamin C, calcium and iron.

Breakup by Distribution Channel:

On the basis of distribution channels, supermarkets and hypermarkets represent the largest segment as they offer easy access to a wide variety of fruit juices depending on different brands, types and flavors. Supermarkets and hypermarkets are followed by convenience stores, specialty food stores, online retail and others.

Regional Insights:

Fruit Juice Market Report by Region

On a geographical front, Europe enjoys the leading position in the global fruit juice market. The fast-paced modern lifestyle and high-income levels of the consumers in the region have led to a rise in the demand for on-the-go fruit juices. Europe is followed by North America, Asia Pacific, Latin America, and Middle East and Africa.

Competitive Landscape:

The market is highly fragmented in nature with the presence of several small and large manufacturers who are competing against each other in terms of prices and quality. Some of the leading key players include:

  • The Coca-Cola Company
  • Pepsico, Inc.
  • China Huiyuan Juice Group Limited
  • WILD Flavors, Inc.


This report provides a deep insight into the global fruit juice industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a fruit juice manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the fruit juice industry in any manner.

Key Questions Answered in This Report:

  • How has the global fruit juice market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global fruit juice market?
  • What are the key flavor types segments in the global fruit juice market?
  • What are the key product types in the global fruit juice market?
  • What are the major distribution channels in the global fruit juice market?
  • What are the various stages in the value chain of the global fruit juice market?
  • What are the key driving factors and challenges in the global fruit juice market?
  • What is the structure of the global fruit juice market and who are the key players?
  • What is the degree of competition in the global fruit juice market?
  • What are the profit margins in the global fruit juice market?
  • What are the key requirements for setting up a fruit juice manufacturing plant?
  • How is orange juice manufactured?
  • What are the various unit operations involved in a fruit juice manufacturing plant?
  • What is the total size of land required for setting up a fruit juice manufacturing plant?
  • What are the machinery requirements for setting up a fruit juice manufacturing plant?
  • What are the raw material requirements for setting up a fruit juice manufacturing plant?
  • What are the packaging requirements for fruit juice?
  • What are the transportation requirements for fruit juice?
  • What are the utility requirements for setting up a fruit juice manufacturing plant?
  • What are the manpower requirements for setting up a fruit juice manufacturing plant?
  • What are the infrastructure costs for setting up a fruit juice manufacturing plant?
  • What are the capital costs for setting up a fruit juice manufacturing plant?
  • What are the operating costs for setting up a fruit juice manufacturing plant?
  • What will be the income and expenditures for a fruit juice manufacturing plant?
  • What is the time required to break-even?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Fruit Juice Industry
    5.1    Market Overview
    5.2    Market Performance
        5.2.1    Volume Trends
        5.2.2    Value Trends
    5.3    Price Analysis
        5.3.1    Key Price Indicators
        5.3.2    Price Structure
        5.3.3    Margin Analysis
    5.4    Market Breakup by Region
    5.5    Market Breakup by Type
    5.6    Market Breakup by Flavour
    5.7    Market Breakup by Distribution Channel
    5.8   Market Forecast
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10   Value Chain Analysis
        5.10.1   Input Suppliers
        5.10.2   Farmers
        5.10.3   Collectors
        5.10.4   Processors
        5.10.5   Distributiors
        5.10.6   Exporters
        5.10.7   Retailers
        5.10.8   End-Consumers
    5.11    Porter’s Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
    5.12  Key Success and Risk Factors for Fruit Juice Manufacturers
6   Performance of Key Regions
    6.1    Europe
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    North America
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Asia Pacific
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Latin America
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Middle East and Africa
        6.5.1 Market Trends
        6.5.2 Market Forecast
7   Market by Type
    7.1    100% Fruit Juice
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Nectars
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Juice Drinks
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Concentrates
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Powdered Juice
        7.5.1 Market Trends
        7.5.2 Market Forecast
    7.6    Others
        7.6.1 Market Trends
        7.6.2 Market Forecast
8   Market by Flavour
    8.1    Orange
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Apple
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Mango
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Mixed Fruit
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Market by Distribution Channel
    9.1    Supermarkets and Hypermarkets
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Convenience Stores
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Specialty Food Stores
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Online Retail
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Others    
        9.5.1 Market Trends
        9.5.2 Market Forecast
10  Competitive Landscape
    10.1    Market Structure
    10.2    Market Breakup by Key Players
11  Fruit Juice (Orange Juice) Manufacturing Process
    11.1    Product Overview
    11.2    Detailed Process Flow
    11.3    Various Types of Unit Operations Involved
    11.4    Mass Balance and Raw Material Requirements
12  Project Details, Requirements and Costs Involved
    12.1    Land Requirements and Expenditures
    12.2    Construction Requirements and Expenditures
    12.3    Plant Machinery
    12.4    Machinery Pictures
    12.5    Raw Material Requirements and Expenditures
    12.6    Raw Material and Final Product Pictures
    12.7    Packaging Requirements and Expenditures
    12.8    Transportation Requirements and Expenditures
    12.9    Utility Requirements and Expenditures
    12.10  Manpower Requirements and Expenditures
    12.11  Other Capital Investments
13  Loans and Financial Assistance
14  Project Economics

    14.1    Capital Cost of the Project
    14.2    Techno-Economic Parameters
    14.3    Product Pricing and Margins Across Various Levels of the Supply Chain
    14.4    Taxation and Depreciation
    14.5    Income Projections
    14.6    Expenditure Projections
    14.7    Financial Analysis
    14.8    Profit Analysis
15  Key Player Profiles

List of Figures

Figure 1: Global: Fruit Juice Market: Major Drivers and Challenges
Figure 2: Global: Soft Drinks Market: Breakup by Beverage Type (in %)
Figure 3: Global: Fruit Juice Market: Value Trends (in Million US$), 2011-2018
Figure 4: Global: Fruit Juice Market: Breakup by Region (in %), 2018
Figure 5: Global: Fruit Juice Market: Breakup by Type (in %), 2018
Figure 6: Global: Fruit Juice Market: Breakup by Flavour (in %), 2018
Figure 7: Global: Fruit Juice Market: Breakup by Distribution Channel (in %), 2018
Figure 8: Global: Fruit Juice Market Forecast: Value Trends (in Million US$), 2019-2024
Figure 9: Fruit Juice Market Forecast: Price Structure (in US$/Ton)
Figure 10: Global: Fruit Juice Industry: SWOT Analysis
Figure 11: Global: Fruit Juice Industry: Value Chain Analysis
Figure 12: Global: Fruit Juice Industry: Porter’s Five Forces Analysis
Figure 13: Asia: Fruit Juice Market (in Million US$), 2011 & 2018
Figure 14: Asia: Fruit Juice Market Forecast (in Million US$), 2019-2024
Figure 15: North America: Fruit Juice Market (in Million US$), 2011 & 2018
Figure 16: North America: Fruit Juice Market Forecast (in Million US$), 2019-2024
Figure 17: Europe: Fruit Juice Market (in Million US$), 2011 & 2018
Figure 18: Europe: Fruit Juice Market Forecast (in Million US$), 2019-2024
Figure 19: Latin America: Fruit Juice Market (in Million US$), 2011 & 2018
Figure 20: Latin America: Fruit Juice Market Forecast (in Million US$), 2019-2024
Figure 21: Middle East and Africa: Fruit Juice Market (in Million US$), 2011 & 2018
Figure 22: Middle East and Africa: Fruit Juice Market Forecast (in Million US$), 2019-2024
Figure 23: Global: 100% Fruit Juice Market (in Million US$), 2011 & 2018
Figure 24: Global: 100% Fruit Juice Market Forecast (in Million US$), 2019-2024
Figure 25: Global: Nectars Market (in Million US$), 2011 & 2018
Figure 26: Global: Nectars Market Forecast (in Million US$), 2019-2024
Figure 27: Global: Juice Drinks Market (in Million US$), 2011 & 2018
Figure 28: Global: Juice Drinks Market Forecast (in Million US$), 2019-2024
Figure 29: Global: Concentrates Market (in Million US$), 2011 & 2018
Figure 30: Global: Concentrates Market Forecast (in Million US$), 2019-2024
Figure 31: Global: Powdered Juice Market (in Million US$), 2011 & 2018
Figure 32: Global: Powdered Juice Market Forecast (in Million US$), 2019-2024
Figure 33: Global: Other Fruit Juices Market (in Million US$), 2011 & 2018
Figure 34: Global: Other Fruit Juices Market Forecast (in Million US$), 2019-2024
Figure 35: Global: Orange Juice Market (in Million US$), 2011 & 2018
Figure 36: Global: Orange Juice Market Forecast (in Million US$), 2019-2024
Figure 37: Global: Apple Juice Market (in Million US$), 2011 & 2018
Figure 38: Global: Apple Juice Market Forecast (in Million US$), 2019-2024
Figure 39: Global: Mango Juice Market (in Million US$), 2011 & 2018
Figure 40: Global: Mango Juice Market Forecast (in Million US$), 2019-2024
Figure 41: Global: Mixed Fruit Juice Market (in Million US$), 2011 & 2018
Figure 42: Global: Mixed Fruit Juice Market Forecast (in Million US$), 2019-2024
Figure 43: Global: Other Flavours Market (in Million US$), 2011 & 2018
Figure 44: Global: Other Flavours Market Forecast (in Million US$), 2019-2024
Figure 45: Global: Fruit Juice Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2011 & 2018
Figure 46: Global: Fruit Juice Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2019-2024
Figure 47: Global: Fruit Juice Market: Sales through Convenience Stores (in Million US$), 2011 & 2018
Figure 48: Global: Fruit Juice Market Forecast: Sales through Convenience Stores (in Million US$), 2019-2024
Figure 49: Global: Fruit Juice Market: Sales through Speciality Food Stores (in Million US$), 2011 & 2018
Figure 50: Global: Fruit Juice Market Forecast: Sales through Speciality Food Stores (in Million US$), 2019-2024
Figure 51: Global: Fruit Juice Market: Sales through Online Retail (in Million US$), 2011 & 2018
Figure 52: Global: Fruit Juice Market Forecast: Sales through Online Retail (in Million US$), 2019-2024
Figure 53: Global: Fruit Juice Market: Sales through Other Distribution Channel (in Million US$), 2011 & 2018
Figure 54: Global: Fruit Juice Market Forecast: Sales through Other Distribution Channel (in Million US$), 2019-2024
Figure 55: Global: Fruit Juice Market: Breakup of Key Players (in %)
Figure 56: Fruit Juice Manufacturing Plant: Detailed Process Flow
Figure 57: Fruit Juice Manufacturing Process: Conversion Rate of Feedstocks
Figure 58: Fruit Juice Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 59: Fruit Juice Industry: Profit Margins at Various Levels of the Supply Chain
Figure 60: Fruit Juice Production: Manufacturing Cost Breakup (in %)


List of Tables

Table 1: Global: Fruit Juice Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Fruit Juice Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 3: Global: Fruit Juice Market Forecast: Breakup by Type (in Million US$), 2019-2024
Table 4: Global: Fruit Juice Market Forecast: Breakup by Flavour (in Million US$), 2019-2024
Table 5: Global: Fruit Juice Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 6: Global: Fruit Juice Market: Competitive Structure
Table 7: Global: Fruit Juice Market: Key Players
Table 8: Fruit Juice Manufacturing Plant: Raw Material Requirements (in Tons/Day) and Expenditures (in US$/Ton)
Table 9: Fruit Juice Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 10: Fruit Juice Manufacturing Plant: Costs Related to Civil Works (in US$)
Table 11: Fruit Juice Manufacturing Plant: Costs Related to Machinery (in US$)
Table 12: Fruit Juice Manufacturing Plant: Raw Material Requirements
Table 13: Fruit Juice Manufacturing Plant: Costs Related to Salaries and Wages (in US$)
Table 14: Fruit Juice Manufacturing Plant: Costs Related to Other Capital Investments (in US$)
Table 15: Details of Financial Assistance Offered by Financial Institutions
Table 16: Fruit Juice Manufacturing Plant: Capital Costs (in US$)
Table 17: Fruit Juice Manufacturing Plant: Techno-Economic Parameters
Table 18: Fruit Juice Manufacturing Plant: Taxation and Depreciation
Table 19: Fruit Juice Manufacturing Plant: Income Projections (in US$)
Table 20: Fruit Juice Manufacturing Plant: Expenditure Projections (in US$)
Table 21: Fruit Juice Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability (in US$)
Table 22: Fruit Juice Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability (in US$)
Table 23: Fruit Juice Manufacturing Plant: Profit and Loss Account (in US$)

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