The global fruit juice market reached a volume of 45.4 Billion Litres in 2018, registering a CAGR of around 2% during 2011-2018. The market is further projected to reach a volume of 50.6 Billion Litres by 2024. Fruit juice refers to a non-fermented beverage which is obtained by mechanically squeezing or macerating fruits. Different types of fruit juice offer varied health benefits, for instance, avocado juice boosts natural energy in the body; watermelon juice keeps the body hydrated and improves metabolism; papaya juice caters healthy digestion; lemon juice fights viral infections; and pineapple juice reduces cholesterol levels. This, coupled with the refreshing taste and longer shelf-life of fruit juice, makes it one of the most widely consumed beverages across the globe.
Global Fruit Juice Market Trends:
Breakup by Product Type:
On the basis of type, the global fruit juice market is segregated as 100% fruit juice, nectars, juice drinks, concentrates, powdered juice and others. Currently, juice drinks account for the majority of the market share, representing the most popular product type. Juice drinks contain several vitamins, flavors and anti-oxidants owing to which they are preferred by the consumers.
Breakup by Flavor:
Based on flavors, the market is classified as orange, apple, mango, mixed fruit and others. Amongst these, orange fruit juice holds the majority of the market share as it is rich in vitamin A, vitamin C, calcium and iron.
Breakup by Distribution Channel:
On the basis of distribution channels, supermarkets and hypermarkets represent the largest segment as they offer easy access to a wide variety of fruit juices depending on different brands, types and flavors. Supermarkets and hypermarkets are followed by convenience stores, specialty food stores, online retail and others.
On a geographical front, Europe enjoys the leading position in the global fruit juice market. The fast-paced modern lifestyle and high-income levels of the consumers in the region have led to a rise in the demand for on-the-go fruit juices. Europe is followed by North America, Asia Pacific, Latin America, and Middle East and Africa.
The market is highly fragmented in nature with the presence of several small and large manufacturers who are competing against each other in terms of prices and quality. Some of the leading key players include:
This report provides a deep insight into the global fruit juice industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a fruit juice manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the fruit juice industry in any manner.
Key Questions Answered in This Report:
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