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According to the latest report by IMARC Group, titled “Fruit Powder Market: Global Industry, Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the global fruit powder market reached a value of US$ 18.07 Billion in 2021. Fruit powder is a nutritional supplement derived from fruits that have been freeze-dried or dehydrated and finely ground to retain their nutrients and flavors. Grapes, bananas, apples, mango and berries are some of the commonly used fruits. It is widely employed as a natural sweetener, coloring agent and flavor enhancer in various food and beverage items, such as curries, desserts, soups, marinades and pastries. Fruit powder is an excellent substitute for higher-calorie ingredients and offers an advantage over them as it possesses high levels of nutrition and is rich in antioxidants. Apart from this, it is easy to use, preserve, transport, and store and has a longer shelf life at room temperature.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global Fruit Powder Market Trends:
One of the key factors driving the fruit powder market growth is the rising health consciousness among the masses, which, in turn, is facilitating the demand for superfoods, such as berry, cranberry, acerola, baobab, and acai powders. It is widely used due to its nutritional content, such as fiber, vitamins, and phytonutrients, which further assists in promoting weight loss, maintaining healthy skin, balancing blood sugar levels, and lowering blood pressure. In line with this, the increasing focus on incorporating fruits into daily diets is also favoring the market growth. Additionally, fruit powder possesses water binding, gelling, and emulsification capabilities, due to which it is widely utilized by processed food manufacturers to enhance the taste and quality of the item. Apart from this, the introduction of organic fruit powder that is manufactured without synthetic chemicals, along with the rising demand for clean-label ingredients in food products, is providing an impetus to the market growth. Additionally, the growing preference for fruit-based snacks and beverages among young consumers is positively impacting the market growth. Other factors, including the rising expenditure capacities of consumers, widespread product adoption among vegan populations, and the increasing incorporation of fruit powder in the formulation of cosmetic and personal care items, are anticipated to further drive the market growth. On account of the aforementioned factors, the market value is expected to reach US$ 23.93 Billion by 2027, exhibiting a CAGR of 4.50% during 2022-2027.
Market Summary:
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