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Global Fruit Powder Market to Reach US$ 23.93 Billion by 2027, Impelled by Rising Health Consciousness

Published on Jun 14, 2022

According to the latest report by IMARC Group, titled “Fruit Powder Market: Global Industry, Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the global fruit powder market reached a value of US$ 18.07 Billion in 2021. Fruit powder is a nutritional supplement derived from fruits that have been freeze-dried or dehydrated and finely ground to retain their nutrients and flavors. Grapes, bananas, apples, mango and berries are some of the commonly used fruits. It is widely employed as a natural sweetener, coloring agent and flavor enhancer in various food and beverage items, such as curries, desserts, soups, marinades and pastries. Fruit powder is an excellent substitute for higher-calorie ingredients and offers an advantage over them as it possesses high levels of nutrition and is rich in antioxidants.  Apart from this, it is easy to use, preserve, transport, and store and has a longer shelf life at room temperature.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Global Fruit Powder Market Trends:

One of the key factors driving the fruit powder market growth is the rising health consciousness among the masses, which, in turn, is facilitating the demand for superfoods, such as berry, cranberry, acerola, baobab, and acai powders. It is widely used due to its nutritional content, such as fiber, vitamins, and phytonutrients, which further assists in promoting weight loss, maintaining healthy skin, balancing blood sugar levels, and lowering blood pressure. In line with this, the increasing focus on incorporating fruits into daily diets is also favoring the market growth. Additionally, fruit powder possesses water binding, gelling, and emulsification capabilities, due to which it is widely utilized by processed food manufacturers to enhance the taste and quality of the item. Apart from this, the introduction of organic fruit powder that is manufactured without synthetic chemicals, along with the rising demand for clean-label ingredients in food products, is providing an impetus to the market growth. Additionally, the growing preference for fruit-based snacks and beverages among young consumers is positively impacting the market growth. Other factors, including the rising expenditure capacities of consumers, widespread product adoption among vegan populations, and the increasing incorporation of fruit powder in the formulation of cosmetic and personal care items, are anticipated to further drive the market growth. On account of the aforementioned factors, the market value is expected to reach US$ 23.93 Billion by 2027, exhibiting a CAGR of 4.50% during 2022-2027.

Market Summary:

  • On the basis of the fruit type, the market has been classified into grapes, apples, mangoes, bananas, berries, and others.
  • Based on technology, the market has been divided into freeze, spray, vacuum, and drum dried.
  • Based on the distribution channel, the market has been bifurcated into business to business and business to consumer (supermarkets and hypermarkets, food and drink specialty stores, convenience stores, online stores, and others).
  • On the basis of the application, the market has been classified into bakery, confectionery, snacks and RTE products, dairy, beverages, soups and sauces, and others.
  • Based on the region, the market has been categorized into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and Others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and Others) Latin America (Brazil, Mexico and Others), Middle East and Africa.
  • The competitive landscape of the industry has also been examined, along with the profiles of the key players. Some of these players include Aarkay Food Products Ltd., Döhler Group SE, Drytech Processes (I) Pvt Ltd, European Freeze Dry, FutureCeuticals Inc. (R. J. Van Drunen & Sons Inc.), Iprona SpA, Kanegrade Ltd., Nutradry Pty Ltd, Paradise Fruits Solutions GmbH & Co. KG, Saipro Biotech Private Limited, The Green Labs LLC and Watershed Foods LLC.


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